Marketing Development Manager
hace 2 meses
£38700–£39500 anual
Jornada completa
London
Job Title: Marketing Development Manager Location: London Company: HFS Consultancy Ltd About Us:
HFS Consultancy Ltd is a dynamic and innovative organization dedicated to assisting students in finding the best educational opportunities around the world. We specialize in connecting students with universities, colleges, and educational institutions that suit their academic goals and aspirations. Job Overview:
As the Marketing Development Manager, you will play a crucial role in driving the growth and success of HFS Consultancy Ltd. You will be responsible for developing and implementing strategic marketing initiatives to attract prospective students, expand our reach, and enhance our brand presence in the education sector. Key Responsibilities: 1. Develop and Execute Marketing Strategies: - Develop comprehensive marketing strategies to promote our student recruitment services and programs. - Identify target markets and demographics for student recruitment and create tailored marketing campaigns to effectively reach them. - Utilize a variety of marketing channels, including digital marketing, social media, email marketing, print advertising, and events, to maximize exposure and engagement. 2. Brand Management: - Manage and maintain the brand identity and reputation of HFS Consultancy Ltd. - Ensure consistency in messaging, visual branding, and tone across all marketing materials and communications. - Monitor industry trends, competitor activities, and market dynamics to identify opportunities for brand differentiation and enhancement. 3. Lead Generation and Conversion: - Drive lead generation efforts through targeted marketing campaigns and initiatives. - Collaborate with the sales team to develop lead nurturing strategies and optimize the conversion of leads into enrolled students. - Track and analyse key performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. 4. Content Creation and Marketing Collateral: - Oversee the creation and production of high-quality marketing content, including website copy, blog posts, social media posts, brochures, and presentations. - Ensure that all marketing collateral is engaging, informative, and aligned with our brand messaging and positioning. 5. Partnership Development: - Identify and establish partnerships with relevant stakeholders in the education sector, including educational institutions, student associations, and industry organizations. - Collaborate with partners to develop co-marketing initiatives, joint promotions, and referral programs to expand our reach and enhance our recruitment efforts. Qualifications: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred. - Proven experience 1 year in marketing management, preferably in the education sector or student recruitment industry. - Strong understanding of marketing principles, techniques, and best practices. - Excellent communication skills, both written and verbal, with the ability to create compelling marketing content. - Analytical mindset with the ability to interpret data, analyze performance metrics, and make data-driven decisions. - Creative thinker with a passion for innovation and continuous improvement. - Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously. Benefits: - Competitive salary commensurate with experience. - Paid time off and holidays. - Opportunities for professional development and growth within the organization. How to Apply:
Please submit your resume and cover letter outlining your qualifications and relevant experience for the position of Marketing Development Manager at HFS Consultancy Ltd. HFS Consultancy Ltd is an equal opportunity employer and welcomes applications from individuals of all backgrounds.
