Account Director (Experiential)
4 days ago
Maidenhead
Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands. This hands-on role involves travel (In England) and on-site presence during peak periods. Attention to detail and high-quality execution across all activations are paramount. You will identify new business opportunities, lead pitches, and expand our service portfolio. As a trusted advisor, the Account Director will develop innovative tactical and strategic solutions to deliver client campaigns, including Sampling & Experiential. You will coordinate resources, build operational plans, manage client expectations, and mentor Campaign Managers. Key Responsibilities Client Relations • Partner with clients to understand business needs and objectives., • Monitor category trends and maintain strong client relationships., • Respond to briefs with clear project plans and timelines. Strategic & Tactical Planning • Oversee campaign delivery, ensuring timelines, costs, and quality standards are met., • Collaborate internally and externally to deliver best-in-class campaigns., • Identify opportunities to grow business with existing clients., • Report on campaign and agency performance post-campaign. Commercial Acumen • Own and exceed quarterly account targets., • Prepare forecasts, manage budgets, and oversee P&L., • Mentor Campaign Managers to achieve commercial goals and KPIs. Leadership & Team Management • Lead, motivate, and develop a high-performing team., • Ensure cross-functional collaboration and operational efficiency., • Conduct performance reviews, succession planning, and coaching. Qualifications & Experience • Degree or equivalent; 4+ years in managerial roles in agency/FMCG/retail/health & beauty environments., • Proven client relationship management and business growth experience., • Strong financial acumen, project management, and integrated campaign knowledge., • Natural leadership, people management, and communication skills.