Head of TikTok
12 hours ago
London
Head of TikTok | Consumer Brand | Manchester | £Competitive + Bonus Fiercely entrepreneurial, culturally fluent, and quietly redefining what modern retail actually looks like. We are partnering with a hig growth, digitally led consumer brand that is scaling rapidly across social commerce and direct-to-consumer channels. This is a unique opportunity for a Head of TikTok to take full ownership of one of the most commercially important channels in the business, driving revenue, shaping strategy and building a best-in-class TikTok ecosystem. The Head of TikTok will sit within a senior leadership team, with full accountability for performance, content direction and creator strategy across TikTok Shop and the wider platform. The Head of TikTok will lead the end-to-end TikTok strategy, combining content, commerce and performance marketing to deliver measurable growth. This role requires a strong commercial mindset alongside a deep understanding of platform trends, creator ecosystems and social commerce mechanics. Key Responsibilities • Own commercial performance across TikTok Shop, including revenue, profitability and return on investment, • Lead paid and organic TikTok strategy, ensuring scalable and efficient growth, • Drive campaign planning and execution across key product launches and trading moments, • Optimise TikTok Shop performance, including merchandising, catalogue quality and customer journey, • Develop and execute a high-impact creator and partnership strategy, • Build strong relationships with agencies and platform partners to unlock growth opportunities, • Stay ahead of platform trends, identifying new features and formats to drive engagement and conversion, • Lead TikTok Live strategy, maximising performance across live commerce activity, • Manage and develop a high-performing team, setting clear objectives and performance standards, • Proven experience leading TikTok Shop or social commerce performance at scale, • Strong commercial understanding of revenue, margin and performance metrics, • Experience managing paid social budgets and driving measurable ROI, • Deep understanding of creator and influencer ecosystems, • Data-led approach with the ability to turn insight into action, • Confident leading teams and influencing stakeholders across the business, • Join a brand where TikTok is a core revenue channel, not an add-on, • Take full ownership of a high-impact, high-visibility function, • Work within a business that is investing heavily in social commerce and innovation, • Clear opportunity to shape strategy and build a team as the business scales JBRP1_UKTJ