Senior Paid Media Executive
10 days ago
Nottingham
Salary - Upto £38k Location - Manchester 50% staff discount Payday events 25 days holiday plus bank holidays Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base. We're looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, TikTok and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative and e-commerce teams. • Own the day-to-day management of paid media across Meta, Google Ads, TikTok and Pinterest., • Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max., • Manage budgets and pacing in line with revenue, ROAS, CPA and wider trading targets., • Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue., • Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure., • Translate trading priorities including new launches, new-in, best sellers, seasonal moments and promotions into effective paid media campaigns., • Analyse product and category performance to identify opportunities to scale or reduce investment., • Partner closely with E-commerce and Creative teams to align paid activity with commercial priorities., • Work closely with Creative, Influencer and UGC teams to develop high-performing, platform-native paid creative., • Analyse performance across creative concepts, hooks, formats, creators, messaging, products and offers., • Own weekly and monthly paid media reporting., • Clearly communicate performance, insights, challenges and recommended actions., • Analyse data across advertising platforms, GA4, Shopify and blended business metrics., • 3+ years' hands-on paid media experience, ideally within e-commerce., • Strong experience managing Meta Ads and Google Ads., • Experience across additional paid social channels, particularly TikTok and Pinterest., • Proven experience managing multiple paid channels independently., • Experience managing meaningful paid media budgets against ROAS, CPA and revenue targets., • Own the Paid Media function - take full ownership of strategy, performance and day-to-day execution., • Real autonomy - make decisions, test ideas and shape the paid media strategy without layers of sign-off., • Significant commercial impact - directly influence revenue, customer acquisition and profitable growth., • Multi-channel ownership - work across Meta, Google, TikTok and Pinterest., • Shape creative strategy - work closely with Creative, UGC and Influencer teams to develop high-performing campaigns. BH37415 #J-18808-Ljbffr