Head of E-Commerce
hace 2 días
Burton-on-Trent
About Riviera Travel: Riviera Travel is a private equity owned cruise and escorted tour holiday specialist, operating in the UK, Europe and across the world. The company is based in Burton-on-Trent, Staffordshire. Its holidays are aimed at over-55s who want to continue to travel and explore the world with confidence. Riviera Travel is the UK’s leading River Cruise specialist. The company has been operating since 1984 and is a Which? recommended provider. We’re a dynamic travel business with big ambitions for digital growth. You’ll be at the heart of shaping our online sales strategy, driving real impact, and leading a talented team in a fast-moving environment. Role Purpose: To lead and drive the commercial performance of our website as a high-performing sales channel — optimising for both online bookings and lead generation. This role is pivotal in trading the site effectively, shaping the digital agenda, and ensuring our web experience converts traffic into revenue and qualified leads. Key Responsibilities: Trading & Performance • Own the commercial performance of the website, driving improvements in conversion, revenue, lead and sales call generation., • Lead the e-commerce trading calendar, ensuring timely execution of campaigns, offers, and merchandising strategies., • React quickly to trading conditions, using data to make fast, informed decisions., • Oversee the marketing trading squad, ensuring trading priorities are clearly communicated across the team with clear action plans in place to support commercial focuses, • Balance strategy with short term tactical initiatives, ensuring ‘quick wins’ are delivered without compromising long term strategic goals Digital Development • Set the strategy for website development from a commercial performance perspective., • Work with the Digital Product Owner to ensure the roadmap supports trading initiatives and marketing strategy & is prioritised accordingly Conversion Rate Optimisation (CRO) • Oversee the CRO programme, working closely with the Digital Product Owner & E-Commerce Manager to prioritise and optimise testing., • Ensure successful CRO tests are actioned in the digital development roadmap to improve user journeys and conversion. SEO Strategy & Execution • Set and lead the SEO strategy, balancing technical and content-led approaches., • Collaborate with Brand Marketing on content execution and with the Digital Product Owner on technical SEO enhancements. Lead Generation & Data Capture • Work closely with the Head of Sales to optimise the sales journey for prospective customers, • Work with the Senior CRM Manager to optimise lead journeys and develop new data capture routes., • Ensure the website supports CRM goals through smart UX and integrated lead funnels. Reporting and analysis • Work with the Digital Analyst to develop dashboards and reports to improve insight into website performance and customer behaviour, to guide optimisation or development efforts, • Deliver clear and concise monthly Exec and Board reports on website performance and progress against KPIs and focus areas, • Work with internal and external stakeholders to enhance digital data and reporting to support advanced analysis and insight Team Leadership & Stakeholder Engagement • Inspire and lead a high-performing team across e-commerce, merchandising, CRO and SEO, • Influence senior stakeholders to drive the digital agenda, balancing strategic vision with tactical agility., • Work closely with the Head of Brand Marketing, Head of Customer Insight & Analytics and Head of Sales to ensure all website merchandising, design and development aligns with the wider Brand and business strategy Supplier relations & budget management • Manage the contract and relationship with key third parties including GA360 analytics support, Infinity call tracking, CRO, SEO and UX tools., • Manage and maintain the e-commerce budget, ensuring invoices are processed in a timely fashion, costs are accurately forecast and recorded in the marketing budget tracker Skills, Experience & Qualifications • A tenacious, commercially-minded leader with a proven track record in e-commerce performance, delivering measurable output and financial results., • Comfortable navigating legacy systems and technical constraints with creativity and resilience., • A fast-paced operator who thrives under pressure and adapts quickly to changing priorities., • A strategic thinker who can also roll up their sleeves and get stuck into the detail., • A natural people leader and influencer, capable of building strong cross-functional relationships., • Excellent knowledge of eCommerce and experience driving website development, CRO and SEO strategies, • Confident at analysing and interpreting complex data and drawing out insights for business growth and optimisation., • B2C marketing experience essential, travel industry experience or interest desirable