Marketing Manager
hace 13 días
Stoke-on-Trent
Marketing Manager: LA International is a multi-award winning Digital and Technology Resourcing and Solutions provider, and a European market leader in the provision of Technology, Business and Project/Programme Management services. With a current turnover in excess of £330m and an ambitious growth target to reach £500m by 2030, we're seeking a dynamic and strategic Marketing Manager to support that growth by leading brand development, digital marketing, sales enablement and growth initiatives. Role and Responsibilities: Reporting directly to the Board of Directors, the Marketing Manager will be responsible for all aspects of internal and external marketing within LA International, with a wide remit but a particular focus on driving commercial impact. They will work closely with the Executive Team to support the business's ambitious growth targets, ensuring that marketing is not just a support function but a strategic enabler of sales, customer engagement, and brand positioning. There is a pathway to Head of Marketing and Marketing Director as the team increases in size. This role demands someone who understands the commercial realities of a fast-moving business, places a high value on work ethic and delivery, and is committed to making marketing a visible contributor to performance, pipeline, and long-term success. Key responsibilities include: PR & Brand Awareness The Marketing Manager will lead international PR relations and develop always-on content strategies for social media, primarily LinkedIn. They will also be responsible for overseeing the company website via CMS, ensuring SEO best practices are applied, and managing content creation including imagery, copy, and metadata. This work will enhance visibility, credibility, and engagement across key audiences. Internal Communications & Initiatives The Marketing Manager will maintain the company intranet, centralising resources, various artefacts and providing relevant updates. They will support internal campaigns for the Company that promote employee engagement and ensure consistent messaging across departments. Sales Enablement Sales enablement is a critical part of the role, involving the creation of content that supports sales conversations and customer engagement. The Marketing Manager will build and maintain a library of materials covering key topics and product/service information, including product/service brochures, case studies and testimonials, proposal templates etc. They will also support the development of sales sequences and provide guidance on reporting and performance tracking to improve conversion and retention. Events The role includes supporting internal events such as our Digital Horizons webinars and interviews. This involves coordinating logistics, editing video content, and promoting events to internal and external audiences. The Marketing Manager will also support, and track the ROI of, external exhibitions, ensuring all events align with the broader marketing and sales strategy. Growth Marketing Growth marketing will be a major focus, with responsibilities including lead generation, Account-Based Marketing (ABM), and supporting bid capture planning. The Marketing Manager will develop and implement inbound marketing strategies, optimise campaigns across digital channels, and refine ABM tactics to improve engagement and return on investment. Analytics and Reporting They will track performance metrics across channels and campaigns, use data insights to inform strategy, and present regular updates to senior leadership on marketing impact and opportunities. Qualifications and Experience: - A bachelor's degree in Marketing, Communications, Business, or a related field is essential. - Minimum of 5 years' experience in a marketing role - Strong track record in executing integrated marketing strategies, including SEO, inbound marketing, and Account-Based Marketing (ABM). - Experienced in planning and delivering events, webinars, and exhibitions, with capabilities in video editing and promotional execution. - Excellent written and verbal communication skills, with the ability to craft compelling content tailored for target audiences. Values & Behaviour's: We're looking for a commercially minded self-starter who thrives in a fast-paced, delivery-focused environment and places a high value on hard work, personal accountability, and getting the job done. The right candidate will be practical, dependable, and motivated by results, not theory or ideology. They'll take ownership, work with urgency, and bring clarity and momentum to cross-functional teams. Strong project management, clear communication, and a collaborative approach are essential. We value people who take ownership, are prepared to go above and beyond , take pride in everything they do, and contribute positively to a culture built on professionalism, mutual respect, and shared success. The ideal candidate will actively embody our Company Values: Professional Excellence, Respect, Unity, Relationship-Driven, Sustainability, and Diversity & Inclusion. Benefits of Working for us: - Hybrid Working - Company Car Scheme - 25 days holiday + Bank Holidays - Package up to £55k LA International is a HMG approved ICT Recruitment and Project Solutions Consultancy, operating globally from the largest single site in the UK as an IT Consultancy or as an Employment Business & Agency depending upon the precise nature of the work, for security cleared jobs or non-clearance vacancies, LA International welcome applications from all sections of the community and from people with diverse experience and backgrounds. Award Winning LA International, winner of the Recruiter Awards for Excellence, Best IT Recruitment Company, Best Public Sector Recruitment Company and overall Gold Award winner, has now secured the most prestigious business award that any business can receive, The Queens Award for Enterprise: International Trade, for the second consecutive period.
