Email Marketing Manager
5 days ago
Stoke-on-Trent
Marketing Manager – CRM (Automation & Lead Nurture) – £40,000–£45,000 📍 Stoke-on-Trent (Head Office) | Full Time | Hybrid (2–3 days in office) Are you a hands-on CRM automation specialist who loves building data-driven journeys that convert leads into customers? We’re partnering with a fast-growing, multi-site healthcare brand to appoint a Marketing Manager – CRM, focused purely on lead nurture, lifecycle automation, and conversion optimisation. This is not a broad digital marketing role. This is a specialist position for someone who can build and optimise complex automated journeys that directly drive bookings, revenue, and retention. The Role You will take ownership of the full patient communication lifecycle — from first enquiry through to consultation booking and long-term engagement. Working closely with Sales and Clinic Operations, you’ll ensure CRM activity is tightly aligned to pipeline performance, lead conversion, and commercial outcomes. This is a highly hands-on role where you’ll be expected to build campaigns yourself, not simply oversee them. What You’ll Be Doing • Designing and building automated lead nurture journeys across email and SMS, • Creating multi-stage workflows that improve enquiry-to-booking conversion, • Segmenting audiences using behavioural, commercial, and funnel-stage data, • Running A/B tests across messaging, timing, and journey logic, • Owning CRM performance reporting, attribution, and optimisation, • Partnering with Sales teams to align communications with pipeline goals, • Re-engaging dormant leads and improving lifetime value, • Using Salesforce Marketing Cloud (or similar enterprise CRM) to execute campaigns What We’re Looking For • Proven experience in a dedicated CRM / lifecycle marketing role, • Strong track record building automated nurture journeys end-to-end, • Deep understanding of lead funnel management and conversion optimisation, • Hands-on expertise with CRM platforms, • (Salesforce Marketing Cloud highly preferred), • Confident working with data, segmentation, triggers, and performance metrics, • Strong commercial mindset — focused on bookings, pipeline and retention, • Excellent copywriting for customer/patient communication, • Someone proactive, specialist, and comfortable owning CRM as a function This Role is NOT For… To be clear, this position is not suited to candidates whose background is primarily in: • General digital marketing or campaign management with light CRM exposure, • Social media, brand, PR or content-led marketing roles, • Marketing generalists who have used HubSpot/Mailchimp only at a basic level, • People who have not personally built automated nurture journeys end-to-end Why This Role? • High-impact role with direct ownership of lead conversion performance, • Growing multi-site healthcare business with ambitious expansion plans, • Opportunity to shape and elevate a sophisticated CRM nurture engine, • Small, agile team where CRM is central to growth strategy