Offres digital marketing manager à MaidenheadCreate job alerts

Our client: • Leading food organisation working across all out of home sectors both public and private sector, • Fantastic culture focused on personal development that offers flexible hybrid working, • Clear strategy focused on sales and profit growth. Research & insights are at the centre of decision making The role: • The Category Manager will optimize product categories to meet customer needs and business goals, • As Category Manager you will work cross-functionally with internal teams, and key customers to develop and deliver category plans, • Drive innovation through new product development, Own Brand, and exclusive products, • Conduct category reviews, analyse sales data, and identify gaps and opportunities, • The category manager is responsible for supporting and promoting own brands and exclusive brands in line with business strategies, • Work with sales, marketing, and digital teams to maximize online and offline visibility, • Support major corporate initiatives and events to enhance category presence, • Deliver category income targets and ensure accurate product descriptions, images, and data, • Lead and develop category team members to achieve KPIs and business objectives Ideal candidate: • Proven experience in a buying, category management, or retail procurement role in a foodie environment, • Strong analytical skills with the ability to interpret sales data and market insights, • Demonstrates excellent influencing and negotiation skills with suppliers and internal stakeholders, • Experienced in managing NPD processes and cross-functional projects, • Creatively minded with a passion for food, retail, or supply chain, • Strong organizational and planning skills with the ability to work under pressure, • Decisive, consultative, and results-oriented, with the ability to challenge the status quo, • Excellent communication skills, capable of collaborating across teams and levels Benefits & details: • Competitive Salary, • Car Allowance, • Bonus 20%, • Healthcare, • Pension, • Excellent Culture, • Hybrid working – 2 days p week in the office, 3 days working from home. Please send your CV using the form on this page, quoting reference 16/17431/7. Confidentiality assured. Whilst we would like to respond to all our on-line applicants, regrettably we are unable to do so due to the high volumes we receive. If you do not hear back within 14 days unfortunately the relevant consultant has decided not to progress with your application. For alternative opportunities please search our vacancies on our website. Seven Search & Selection Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary (interim) workers. By applying for this job you accept the T&C’s, Privacy Policy and Disclaimers which can be found on our website.

Demand Manager, Grocery & Strategic Slough (Head Office) Hybrid Join our snack-loving team! We're looking for a Demand Manager to join our team at KP Snacks. Fancy being part of a group where your ideas matter and your growth is celebrated? Keep reading – this might just be your next adventure! As Demand Manager, you’ll play a pivotal role in delivering accurate forecasts that keep our much-loved brands on shelf and our supply chain running smoothly. Leading a small team of Demand Planners, you’ll take ownership of forecasting for key grocery customers while supporting long-term business planning. This is a hands-on role where you’ll collaborate across Supply Chain, Sales, Finance and Marketing, helping to align plans and drive continuous improvement through our S&OP processes. You’ll bring commercial awareness, analytical strength and leadership to ensure our forecasts are robust, insightful and trusted — supporting a fast-paced FMCG environment where teamwork and adaptability are key. What’s in it for you? We believe in giving back and making sure you're happy and thriving. Here's a taste of what we offer: * Annual bonus scheme, with an excellent track record of over achievement. * £6000 car cash allowance * Comprehensive Healthcare Support – Access to a Medicash Health Cash Plan or Private Healthcare, including a Digital GP service, Best Doctors (Second Medical Opinion Service), and specialist Cancer Care for peace of mind when you need it most. * KP Pension Plan - contribution matching up to 7% of your salary * 25 days holiday + holiday buy scheme * KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools What will you be doing? * Leading and developing a high-performing team of Demand Planners, building capability in forecasting tools and techniques, coaching on S&OP processes, and ensuring robust holiday and absence cover * Driving continuous improvement in forecasting accuracy and bias by refining tools, processes and ways of working — contributing to our goal of delivering outstanding service levels while reducing waste and obsoletes * Owning the end-to-end forecasting process for a portfolio of major grocery customers — from base sales and promotional plans to NPD and seasonal lines — ensuring alignment between customer, sales and supply teams * Providing long-term demand insights that feed into business capacity planning and raw material procurement, collaborating closely with Finance, Marketing and Supply colleagues to ensure future growth plans are supported * Actively contributing to the Supply Chain leadership community, helping to shape how the wider function operates, and influencing improvements to cross-functional collaboration, S&OP maturity and data-driven decision making Who are we? Glad you asked! We're KP Snacks, proud to be part of the Intersnack family. Picture this: over 15,000 of us, spread across more than 30 countries, all working together to create the snacks you love. From Hula Hoops to McCoy's, we're the team behind your favourite munchies. Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. But don't let our size fool you – we're as close-knit as they come. We believe in speaking our minds, celebrating our differences, and pushing boundaries together. Diversity isn't just a buzzword for us. We're on a mission to create a workplace where everyone belongs. So, even if you don't tick every box, we want to hear from you! Your unique perspective could be just what we need. Also, if there's anything we can do to make this process easier for you, just give us a shout. We’d love to hear from you if you can demonstrate the following knowledge, skills and experience: * Proven experience in demand planning and forecasting within FMCG (5+ years), with people management exposure * Strong analytical, Excel and problem-solving skills that support effective teamwork and collaboration * Experience working with retailers, with knowledge of forecasting tools (e.g. Blue Planner) an advantage * Commercial awareness and a flexible approach — we welcome applications even if you don’t meet every desirable point * A values-led approach that fits KP’s culture: we care, we act, we grow #LI-SC1 #LI-Hybrid

We are a Marlow-based Integrated Marketing agency looking for a Digital PR Account Manager to join, and enhance, our dedicated PR team delivering impactful Consumer and Trade PR campaigns for the retail and destination brands we work with. Working with the wider PR, social and creative team to devel

The Manager of Digital Strategy will be responsible for developing and implementing the digital strategy of Process Automation organization. The Manager of Digital Strategy collaborates with cross-functional teams, including IT, marketing, product management, and operations, to integrate digital tec

A mazon E-Commerce Executive | £40,000-£43,000 | Marlow | Hybrid (4 days office / 1 day remote) The Company A leading global consumer goods company with a portfolio of high-quality, much-loved brands sold in over 100 countries. Known for its innovative approach and commitment to delivering exceptional products, the business continues to grow its digital presence and is investing heavily in e-commerce. This is a collaborative, fast-paced environment where ideas are valued, and career growth is encouraged. The Role As Amazon E-Commerce Executive, you will support the Category Manager in executing merchandising strategies across Amazon UK and EU. You'll help deliver best-in-class online shopping experiences, optimise product listings, and drive performance across multiple marketplaces. Working closely with marketing, sales, supply chain, and an external retail media business, you'll ensure our products stand out, convert, and delight customers. This role is based in Marlow, with 4 days per week in the office, giving you the chance to work closely with the team and be at the heart of key projects. Key responsibilities include: Supporting the development and delivery of merchandising strategies for Amazon UK & EU Collaborating with the retail media business to optimise campaigns and maximise ROI Maintaining and updating the Amazon product catalogue, ensuring accurate, engaging, and compliant content Monitoring availability, placement, and customer reviews to improve the digital shelf Assisting in seasonal campaign execution and new product launches Analysing data to identify opportunities and share best practice across markets The Person Minimum 1 year of hands-on Amazon experience, either in-house or business-side Knowledge of product listings, SEO/keywords, content compliance, and retail media campaigns Experience working with agencies and cross-functional teams Strong Excel/Power BI skills and a data-driven approach Organised, detail-oriented, and able to manage multiple projects Consumer goods, retail, or e-commerce background advantageous Able to work in the Marlow office 4 days per week Benefits Competitive salary of £40,000-£43,000 Hybrid working model (4 days office / 1 day remote) Flexible hours Career growth and internal development opportunities Collaborative and innovative work environment Comprehensive benefits package Additional perks and incentives BBBH34191 TPBN1_UKTJ

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. The Design Excellence Print Manager is responsible for ensuring print quality, colour consistency, and supplier enablement across Reckitt’s Powerbrand portfolio within a specific category. Reporting into the Head of Design Excellence – Print & Activation, this role works at the intersection of design, production, and supply chain, ensuring that brand intent is flawlessly translated into physical packaging across global markets. This role is benchmarked against Print Production Manager roles in global FMCG businesses and Production/Print Leads within design and pre-press agencies. It requires deep technical knowledge of colour management, substrates, print technologies, and supplier engagement, coupled with a passion for governance and continuous improvement in deployment execution. • Print Quality Assurance, • Define and uphold Reckitt’s print quality standards, including colour targets, tolerances, and reproduction expectations across print methods., • Partner with packaging suppliers and printers to ensure fidelity to colour and brand guidelines in all print runs., • Conduct or support press pass approvals and global print trials, both remotely and on-site when required., • Monitor print performance across brands and markets, identifying risks and leading corrective action plans., • Supplier Enablement & Governance, • Act as a technical partner to Reckitt’s print suppliers and converters, ensuring they are equipped with the tools and data required to meet expectations., • Collaborate with Procurement and Packaging Development teams to assess supplier capability and print readiness., • Drive consistent deployment by ensuring approved profiles, proofing standards, and pre-press tools are shared and used., • Champion a right-first-time print philosophy, reducing the need for reprints or on-site interventions., • Category & Brand Support, • Serve as the go-to print expert for the category design team, providing guidance on feasibility, materials, and colour reproduction., • Participate in the packaging development lifecycle, supporting upstream conversations about substrate selection and brand expression through print., • Liaise with Design Leads and Artwork Agencies to ensure technical print constraints are addressed early in the process., • Assist in the development of training materials and best practice guides for internal teams., • Process Improvement & Innovation, • Support the Senior Design Activation Manager in identifying opportunities to modernise Reckitt’s print workflows, tools, and standards., • Contribute to print technology trials, assessing new inks, finishes, and substrates that support brand impact and sustainability goals., • Help define future-facing print strategies that enable Reckitt to operate at the leading edge of packaging production., • 8+ years of experience in print production, colour management, or pre-press roles within FMCG, packaging suppliers, or global creative agencies., • Deep expertise across flexo, gravure, litho, and digital print techniques, colour targets (e.g. Pantone, CxF), and profiling tools., • Proven experience working with global print suppliers and managing international print trials., • Strong understanding of packaging materials and finishes, including film, board, foil, and biodegradable options., • Print Technology Expertise: Expert in translating design intent into high-quality, reproducible print results., • Colour Management Mastery: Skilled in tools like GMG, X-Rite, CxF and press-side colour calibration., • Supplier Collaboration: Strong communication and problem-solving skills in supplier-facing environments., • Quality Assurance & Troubleshooting: Able to quickly identify and resolve print production issues., • Detail-Oriented & Quality-Focused: Relentless in pursuit of colour and print consistency., • Collaborative & Knowledge-Sharing: Works well with global teams and suppliers, sharing knowledge and tools., • Curious & Technically Driven: Passionate about staying ahead of print innovations., • Hands-On & Field Ready: Willing and able to attend press checks and supplier visits globally., • Governance-Oriented: Understands the importance of process and compliance to drive consistent outcomes. Brand Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Digital Marketing, Commercial acumen, Collaboration, FMCG/Consumer Health Experience. With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. You will support the team at the front line of strategic execution and at the centre of product delivery within a FTSE10 Company. And our dynamic, ownership-driven culture will bring the very best out of you, every day. As a Brand Manager you are focused on driving growth in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area. Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul. • Responsible for the achievement of financial and market share targets for a brand or group of brands in the market., • Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans., • Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets, • Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications, • Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding., • Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy., • Supports the Sales team in creating customer presentations and meeting customer requirements., • Developed brand strategy, product and communication innovation, • Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels, • Proven leadership skills and experience, • Excellent analytical skills, • Very strong verbal/written communication skills, • Bachelor's degree, an MBA a plus but not required, • Fluency in English Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM). With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

A well-known UK brand is looking for a Senior CRM & Digital Marketing Manager to take ownership of integrating CRM and digital performance marketing. Manage a team including CRM Manager, CRM Executive, Digital Marketing Specialist, Social Media & Content Manager, and Content Executive. Senior CRM an

Leverage digital marketing channels (SEO, paid ads, affiliates, influencers, social media) to grow the player base. Social network you want to login/join with:. Marketing and Player acquisition Manager, Slough.

As the Senior Marketing Manager - B2B, you will be responsible for developing the marketing function; coordinating marketing activities across the business, especially driving digital marketing campaigns and SEO. A successful Senior Marketing Manager - B2B should have:. Sign in to set job alerts for

Content Manager - Digital Agency, slough. Working closely with Project Managers, Account Managers, Designers, and Developers, you’ll use our proprietary automation platform to deliver high-volume content efficiently and accurately. Familiarity with digital marketing asset formats and specification

Technical CRM Campaign Manager. Collaborate with creative, tech and digital teams to deliver campaigns that convert. A strong grasp of email marketing, personalisation, and multi-channel campaign strategy.

Junior Marketing Production, Reporting and Presentations Associate (9 month FTC) - Global Asset Manager, Slough. They are hiring a Marketing Production, Client Reporting and Presentations Associate on an initial 9-month FTC. Project manage the production of digital, print, and multimedia assets acro

We are seeking an experienced Digital Project Manager to oversee several new projects driven by business growth. The role involves managing the full project lifecycle, from initiation to delivery, ensuring stakeholder engagement and timely execution. Knowledge of digital marketing and app developmen

Social Media Account Manager, up to £35,000, Creative Agency, Warwickshire, Hybrid. As the Social Media Account Manager, you will get the opportunity to work across some stellar and well-known brands across both consumer and B2B sectors, creating social media strategies and then delivering them acr

As the Senior Digital Marketing Manager, you will take full ownership of all digital channels to drive acquisition and engagement of the brand. Senior Digital Marketing Manager | Luxury. Take full ownership of the digital marketing budget.

Project Manager – Digital Marketing Agency (Trades Industry Focus). Google Ads, Local SEO, and local marketing.

Reporting into our Senior Manager, Digital Marketing for AECO, you’ll work in a mid-seized team of six within Digital Marketing but you’ll collaborate with colleagues across Sales, Sales Operations and Finance to name a few. Are you a tech-savvy marketer passionate about driving results through

Project Manager – Digital Marketing Agency (Trades Industry Focus). Google Ads, Local SEO, and local marketing.

Sign in to set job alerts for “Digital Marketing Manager” roles. We’re looking for a Digital Marketing Manager to join our team on a fixed term 9-month contract. Reporting to the Head of Marketing, you'll be responsible for leading and delivering digital marketing strategies that generate lead

Project Manager - Manufacturing/Concrete 1273MARG. The Sizewell C Project requires Project Managers to drive the delivery of engineering work by the Civil Works Alliance (CWA) and the engineering, procurement and manufacturing of key contracts.

If you want to start your story at Reiss as our Digital Marketing Manager, don't miss out - apply now!. We're looking for a strategic and results-driven Digital Marketing Manager to join our team and lead the planning and execution of paid media activity across search, social, and emerging channels.

An exciting opportunity for an experienced Account Manager with a strong background in school uniform sales to take ownership of a high-potential region.

Email Marketing Automation Manager - 6-Month Contract (Inside IR35). Email Marketing Automation Manager. You'll be using Salesforce Marketing Cloud to build personalised customer journeys, manage automations, and drive engagement across a wide range of audience segments.

Candidate profile: National Accounts Manager We are looking for a Key Accounts Manager or National Accounts Manager with successful experience within a supplier of consumer durables, home & garden or DIY sectors. Managing major UK retail groups Selling a £multi-million garden / DIY brand Fantastic

Growth Marketing agency, with capabilities spanning across digital media, technology and performance creative, including data strategy and omnichannel media planning and buying. Our clients work in property, food & drink, health, charity, finance, sport & leisure and tourism and our difference withi

Project Manager (Special Purpose Machinery) Based: Bedford Attractive Salary & Benefits, Early finish on Fridays Jenrick is looking for a Project Manager for a well established Bedfordshire-based manufacturer of special purpose machines sold to household blue chip names across the globe.

As the Marketing Communication & Media Manager, you will be responsible for developing and executing ThriveCart’s marketing communication strategy, including media relations. Experience with AI-enhanced social media strategy, digital marketing, and content distribution. Marketing Communications an

Key words: Mechanical project Manager jobs, Electrical Project Manager jobs, HVAC Project Manager jobs, MEP vacancies. Role Responsibilities: As a Senior MEP Project Manager, you will be an accountable leader delivering complex, safety critical projects. Experience and qualifications: You will cur

Are you a results-driven digital marketer with a talent for turning data into growth? Do you thrive in a dynamic, high-impact setting where your work directly influences the bottom line? Laundryheap is looking for a Digital Marketing Manager to lead the testing, execution, and optimisation of our pa

Progression to Project Manager).

Sign in to set job alerts for “Digital Marketing Manager” roles. We’re looking for a Digital Marketing Manager to join an established, ambitious team based in Bristol. Marketing Services, Advertising Services, and Technology, Information and Media.

The successful candidate will be responsible for implementing and maintaining the company's marketing activities in line with the current marketing plan. My client based in St Ives Cambridgeshire are currently recruiting for an experienced and proactive Marketing Manager to provide maternity cover f

Act as the liaison between the EMEA marketing team and the Global digital marketing team, actively briefing in requirements for new digital content, including new campaign landing pages, blog posts and regional performance marketing campaigns based on EMEA priorities. The Ecommerce & Digital Marketi

Welcome to BLACKGOLD INTERNATIONAL the UK's recruitment hub for high calibre automotive professionals in UK and from around the world.If your skills, experience, and qualifications match those in this job overview, do not delay your application.We source you fantastic UK job opportunities and take c

As we scale our digital presence both in the UK and internationally, we’re seeking an exceptional Digital Marketing Manager to lead performance marketing, drive brand visibility, and support our growth goals across DTC and online channels. The Digital Marketing Manager at Really Wild Clothing bran

Kickstart Your Career in Digital Marketing!. Marketing, Business, Economics, English, Maths or similar.

You'll collaborate with our creative and marketing teams to design impactful and visually stunning social ads optimised for conversion. Collaborating closely with our marketing and creative teams to ensure the content aligns with campaign goals and brand guidelines. We're Favoured, a progressive, da

If you’re a results-oriented digital marketing expert with a passion for creativity, analytics, and innovation, we’d love to hear from you. Track and analyse digital marketing performance across all channels, leveraging insights to inform strategies and decision-making. Strong understanding of d

Our off page SEO team are experts in boosting a brand’s digital presence, and we’re recruiting for an Outreach Executive to ideate, develop and execute link-building campaigns for clients across a variety of industries.

Digital & Ecommerce Manager – £35K-£45K + Great Benefits – Hybrid (London) – Entertainment. Understanding how to drive traffic and revenue through digital marketing channels. Work with the wider marketing team to create on brand content.

You are an omni-channel designer, able to produce work that spans print, digital, exhibition graphics, social and everything in-between!.

Hillsgreen is looking for a Digital Marketing Manager with a passion for audiences, ideally with agency experience, to work across multiple channels, primarily focusing on paid search and social. Specialisation Opportunities Across All Digital Marketing Managers:. Develop and execute marketing strat

Media Bodies is a fast-growing influencer marketing agency that connects leading brands with creators to deliver powerful, results-driven campaigns. We specialise in helping businesses reach audiences authentically across YouTube, TikTok, and other digital platforms.

Experience with Shopify or Magento, digital marketing, CRM strategies, and third-party agency management will give you an edge. From planning promotions and overseeing CRM strategies to managing digital marketing agencies and improving the customer journey, you’ll be the driving force behind onlin

Are you passionate about sustainable fashion, design, and marketing? Do you have a keen eye for photography and content creation? Isabel Manns is offering an exciting internship where you’ll help shape our brand’s online presence while also being part of our design and retail team. Hands-on expe

Naturally adapt between leading teams and acting as a hands-on project manager, delivering initiatives on schedule while managing risk, resources, and costs.

Our client, an environmental charity is looking for an experienced Project Manager to lead a three-year multi-partner project supported through Nature Towns and Cities, a programme funded by National Lottery players to help urban areas protect and enhance their natural heritage.