Head of Ecommerce
12 hours ago
Southampton
Head of Ecommerce (DTC) Own the revenue engine. Build what’s missing. Scale what matters. If you’ve ever looked at a high-growth DTC brand and thought: “I know exactly how I’d improve that site…” This is your opportunity to actually do it. 🚀 The Opportunity We’re partnering with a fast-scaling, digital-native consumer brand (8-figure revenue, on track for 9) that has built a highly effective acquisition engine. Traffic is strong. Brand is strong. Growth is strong. But there’s a gap: 👉 No true owner of what happens after the click This role is about changing that. You’ll take full ownership of the website as a commercial channel — driving conversion, increasing order value, and building the roadmap that unlocks the next stage of growth. 🎯 What You’ll Own This is not a “manage the site” role. This is: • Owning conversion rate, AOV, and revenue performance, • Building a commercial ecommerce roadmap from scratch, • Running a relentless CRO programme (test, learn, scale), • Optimising:, • Product pages, • Navigation & merchandising, • Checkout & payment experience, • Identifying where revenue is being lost — and fixing it You’ll work closely with performance marketing, brand, and product — ensuring the site actually converts the traffic being driven. 🧠 What This Role Really Is Think less “Head of Ecommerce”… More: 👉 GM of the website 👉 Owner of the revenue engine 👤 Who This Is For You’ll likely be someone who: • Has spent years deep in ecommerce trading, CRO, and merchandising, • Has worked in a digital-native / DTC environment, • Is frustrated by: slow decision-making, lack of ownership or being too far from impact And is ready for: 👉 Full accountability + real influence 🔍 What You’ve Done • Owned or heavily influenced an ecommerce site’s commercial performance, • Delivered measurable improvements in:, • Conversion rate, • AOV, • On-site experience, • Built or contributed to a testing roadmap, • Worked hands-on with Shopify (or similar platforms), • Used data to make decisions — and acted on it quickly ⚠️ What This Isn’t This is not the right role if you: • Come from a CRM / lifecycle-first background, • Are primarily a performance marketer, • Prefer strategy over execution, • Need a highly structured, slow-moving environment This is a hands-on, fast-paced, ambiguous environment. 💥 Why This Role Is Different 1. Real Ownership No existing “owner” of ecommerce — you define it. 2. Visible Impact Your work directly drives revenue. Fast. 3. Build, Don’t Maintain You’re not inheriting a polished machine — you’re building the roadmap. 4. High-Growth Environment Backed by strong leadership and serious momentum. 5. Senior Exposure You’ll influence key decisions and investment priorities. 📈 What Success Looks Like Within your first 6 months: • A clear, prioritised commercial roadmap, • CRO programme up and running, • Measurable improvements in:, • Conversion rate, • AOV, • Customer journey performance 💰 Package • £90k–£110k base (depending on experience), • Bonus, • Hybrid working 🎯 Final Thought If you’re someone who: • Sees ecommerce as a commercial system, not just a channel, • Loves the idea of owning outcomes, not just inputs, • And wants to build something properly, not just optimise around the edges This is a rare opportunity to step into a role with real ownership and real impact.