Work Management Commercial Performance Lead
hace 3 días
Manchester
Head of Paid Media £65,000 plus uncapped bonus OTE 90,000+ | Hybrid (Manchester, 2 days per week) We’re looking for a Head of Paid Media to own strategy, performance and people development across our paid function. You’ll manage and empower a team of Media Buyers, delegate effectively and ensure our team delivers best-in-class results for our lead-gen clients. At Leadly, we build and scale paid media machines for ambitious brands. No “set and forget” we test fast, learn faster and relentlessly optimise across Google (Search, PMax, YouTube, Display) with Meta as a supporting driver of volume and visibility. Lead, Manage, and Develop the Paid Media Team Line-manage and mentor a team of Media Buyers, run PDRs, set goals and build personal development plans that elevate capability and confidence. Delegate workloads strategically based on strengths, priorities, and performance. from workload management to performance and quality control. Own Strategy and Performance Lead Google-first paid media strategy, across Search, PMax, YouTube, and Display, to deliver predictable, scalable growth for B2B and lead-gen clients. Oversee Meta Ads as a secondary but strategic channel for awareness, retargeting, and creative testing. Translate business goals into actionable paid media plans, budgets, and forecasts. Build robust testing roadmaps (audiences, creatives, bidding, LPs) that drive continuous improvement and data-led decisions. CPL, CPD, ROA and pipeline quality are met or exceeded across the board. Be a Data-Driven Operator Stay hands-on enough to guide, review and audit campaigns for performance and structure. Use insights and analytics to drive optimisations, identify opportunities, and inform strategic shifts. Partner with Creative, eCRM and Client Services to deliver integrated, full-funnel campaigns that convert. Lead client strategy calls and Quarterly Roadmaps, translating complex performance data into clear, commercial insights. Work closely with the account managers to align paid media with wider marketing goals. Deep Google Ads expertise, across Search, PMax, YouTube, and Display; managing a team of Media Buyers, delegating workloads, running PDRs, and driving performance. Strong commercial acumen; Competitive base + uncapped performance bonus Extra holidays for milestones + your birthday off Team culture built on growth, collaboration, and fun (think padel, breakfasts, karaoke nights & more)