Marketing Manager
2 months ago
£30000–£40000 yearly
Full-time
Stockport
Company Overview Booz and Vape is a thriving, community-focused grocery and off-licence retailer committed to providing high-quality fresh produce, daily essentials, and a diverse range of beers, wines, and spirits. We pride ourselves on our exceptional customer service and our deep roots within the local community. We are seeking a dynamic and hands-on Marketing Manager to drive our growth, enhance our brand presence, and build lasting customer loyalty. Job Purpose To develop, implement, and manage the overall marketing and promotional strategy for the business. The Marketing Manager will be responsible for driving footfall, increasing sales across both grocery and off-licence categories, managing the brand's reputation, and executing campaigns that resonate with our local customer base. This is a highly practical role requiring a blend of strategic thinking and hands-on execution. Key Responsibilities 1. Marketing Strategy & Planning: • Develop the annual marketing plan and budget, aligning with overall business objectives., • Conduct market research to understand local competition, customer demographics, and market trends in both grocery and alcohol retail., • Identify key opportunities for growth, such as promoting local products, craft beers, or premium spirits., • Segment the customer base and create targeted marketing initiatives for different groups (e.g., families, students, professionals)., • Plan and execute end-to-end promotional campaigns for key calendar events (e.g., Christmas, Easter, Summer BBQ season, Diwali, Halloween)., • Create compelling offers, including multi-buys, meal deals, and themed promotions (e.g., "Wine & Dine," "Beer & Burger Night")., • Manage in-store promotions, including point-of-sale (POS) materials, shelf barkers, and window displays., • Liaise with suppliers to secure joint promotional funding and marketing support (e.g., from breweries or soft drink brands)., • Manage and grow the company's social media presence (e.g., Facebook, Instagram, Twitter) with engaging, locally-relevant content., • Create and send regular email newsletters to a subscriber list, featuring promotions, new products, and company news., • Maintain and update the company website, ensuring product information and opening hours are accurate., • Explore and manage local delivery partnerships (e.g., with Deliveroo, Uber Eats) and online presence on platforms like Google My Business., • Ensure all marketing materials and in-store branding are consistent and reflect the company's values., • Build strong relationships within the local community by sponsoring local events, sports teams, or school fairs., • Organise in-store events, such as wine or whisky tastings, to drive footfall and enhance customer experience., • Manage local public relations and press releases., • Develop and manage a customer loyalty programme to encourage repeat business., • Monitor and respond to online reviews on Google, Facebook, and other platforms., • Gather and act on customer feedback to improve service and offerings., • Track the performance of all marketing campaigns, analysing sales data to measure ROI., • Monitor key performance indicators (KPIs) such as footfall, average transaction value, and sales by category., • Provide regular reports to the business owner/management on marketing performance and future recommendations. Person Specification Essential Skills & Experience: • Proven experience as a Marketing Manager or similar role, preferably within the UK retail, grocery, or hospitality sector., • Strong understanding of the UK grocery and off-licence market, including key trends and legal regulations around alcohol promotion., • Demonstrable experience in creating and managing successful marketing campaigns from conception to analysis., • Proficiency in digital marketing, including social media management, email marketing, and basic website maintenance (e.g., using WordPress)., • Excellent written and verbal communication skills, with the ability to create compelling copy for different channels., • Hands-on, practical approach with the ability to create in-store displays and manage multiple projects., • Strong financial acumen with experience in budget management., • Formal qualification in Marketing (e.g., CIM certification)., • Knowledge of the Licensing Act 2003 and its implications for marketing alcohol., • Experience using design software like Canva or Adobe Creative Suite., • Experience with customer loyalty programmes., • Highly creative and innovative., • Results-driven with a strong commercial awareness., • Excellent organisational and time-management skills., • A team player who can also work autonomously., • Outgoing, personable, and confident in engaging with customers and the community. What We Offer • A competitive salary and performance-related bonus scheme., • The opportunity to play a pivotal role in a growing local business., • A dynamic and fast-paced working environment., • Staff discount on groceries and off-licence products., • Support for professional development.
