Sales Lead — Revenue, Ritual & Rebellion
15 days ago
London
READ THIS BEFORE YOU APPLY: This will not be easy and you will probably want to quit
We’re not selling energy. We’re not selling clean caffeine. We’re not pretending our coffee will change your life or 10x your mornings.
We’re selling a feeling. A rejection.
A quiet, deliberate “no” to the noise.
We built First Pour for people who are tired of being tracked, hacked, and optimised. It’s coffee for humans,not machines.
We’re already stocked. We’ve already sold (some). But now we need you the person who knows how to get this brand into more hands, without losing its soul.
You will not be handed a warm list of leads.
You will not be trained to do cold outreach in a nice little CRM.
You will not be taught how to talk like a sales robot.
You will need to listen. Think. Knock. Pitch. Push.
You’ll need to sell in a way that doesn’t sound like selling. THE ROLE
You will:
Drive revenue via partnerships, creators, stockists, wholesale, events, and left-field moves of your own Create demand, not just respond to it
Be the living embodiment of First Pour in meetings, DMs, and casual conversations Help us prove that a slower brand can still scale, without compromise YOU, IF THIS IS YOU:
You’ve got taste and teeth, you get nuance, but you close deals You’ve sold things before, but hated how it was done You care about storytelling, truth, tone You’re a doer, not a deck-writer
You’ll proudly sell something that makes people feel, not just perform COMP PACKAGE:
Base: Minimal. Commission: Significant. Equity: Possible, for the right person. Access: Total. You’ll work directly with the founder. APPLY IF:
You’d rather build something lasting than be another growth bro/gal.
You want to look back and say “we did it our way.” To apply:
Don’t send a CV.
Send a 1-minute voice note or 100-word: “Here’s how I’d sell First Pour, without sounding like everyone else.”
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