Haslingden
Marketing Campaigns Manager Location: Haslingden, Lancashire (hybrid working available) Salary: Circa £40,000 basic depending on experience Reporting to: Head of Marketing The Opportunity Our client, an established and growing B2B organisation is seeking an experienced, hands-on Marketing Campaigns Manager to play a pivotal role in translating strategic objectives into high impact, revenue generating marketing campaigns. This is a delivery focused position for a commercially minded marketer who enjoys owning campaigns end to end, from planning and messaging through to execution, reporting and optimisation. You will work closely with the Head of Marketing and collaborate across sales, product and technical teams to ensure marketing activity directly supports pipeline growth and measurable business outcomes. While not a sales role, success in this position requires a strong understanding of how marketing drives commercial performance and contributes to revenue. The Role You will take full ownership of integrated B2B campaigns across email, web and social channels, ensuring each initiative is targeted, outcome focused and backed by clear performance metrics. A key part of the role will be developing compelling campaign messaging and copy, turning technical or product led information into clear, customer centric communications that generate engagement and action. Working with in-house creative resources for design, video and social delivery, you will lead direction, context and messaging to ensure consistent, high quality outputs. Key Responsibilities Campaign Planning and Delivery Translate strategic priorities into clear, actionable campaign plans Plan and deliver integrated, multi-channel campaigns aligned to commercial goals Own briefs, timelines and delivery across internal stakeholders and external support Ensure campaigns are targeted, consistent and results focused Revenue Focus, Reporting and Optimisation Set up tracking frameworks and performance measurement Report on engagement, leads, conversions, pipeline contribution and return on investment Produce regular performance insights and recommendations Continuously test, refine and optimise messaging, audiences and channels Email Marketing and Automation Plan, write and build segmented email campaigns Develop and optimise automated nurture journeys Maintain best practice for deliverability, engagement and data hygiene Copywriting and Messaging Own campaign positioning and core messaging Produce persuasive copy for emails, landing pages and campaign assets Translate technical information into clear customer benefits Ensure tone and messaging consistency across channels Voice of Customer Engage directly with customers to gather feedback and insight Identify themes that inform campaign improvement and messaging Share insight with sales and product teams to support decisions Social Media and Content Build LinkedIn led social plans to support campaigns Coordinate scheduling and optimisation with internal resources Manage supporting toolkits and creative assets Events Support Assist with event promotion, lead capture and structured follow-up Deliver post event reporting and recommendations About You You are a practical, organised and commercially focused marketer who enjoys taking ownership and seeing campaigns through to measurable results. You are confident working with data, comfortable collaborating across teams, and equally happy writing copy as you are analysing performance. Essential experience Proven experience delivering end to end B2B marketing campaigns Track record of supporting revenue growth, lead generation or pipeline acceleration Strong copywriting skills across digital channels Hands on experience with email marketing and automation platforms, Spotler experience beneficial Experience using data for segmentation, tracking, reporting and continuous improvement Confident engaging directly with customers to gather insight Strong stakeholder management and delivery focus Desirable Experience in channel or distribution led environments Familiarity linking campaigns to CRM data for account level tracking Experience supporting exhibitions, roadshows or partner events Working Pattern Office based in Haslingden, Lancashire Hybrid working available, 1 to 2 days from home per week During onboarding, increased office presence expected Occasional UK and international travel for events and customer activity Benefits 25 days annual leave plus 8 Bank holidays Employee life insurance policy Enhanced holiday entitlement Additional holiday after 5 years service Holiday purchase scheme Employee recognition scheme Employee length of service recognition Enhanced maternity pay Enhanced paternity pay Enhanced pension Flexible hours (unless specified otherwise in contract) We Care – 24 Hour GP (EAP) Employee Assistant Programme Discounted vouchers from high street stores Social events Why Apply? This is an excellent opportunity to take real ownership within a collaborative marketing team where your work will have a direct and visible impact on commercial success. You will enjoy autonomy, variety and the chance to shape how campaigns are delivered in a growing B2B environment. To be considered....Send your up to date CV to (url removed) or call me on (phone number removed) if you require any further information on this fantastic role