Assistant Digital Marketing Manager - MAT Cover
2 days ago
Cheltenham
Are you passionate about digital marketing in a fast-growing eCommerce environment? Do you enjoy working with brands where CRM, performance marketing and customer experience sit at the heart of growth? This premium DTC fashion brand is on an exciting growth journey and is investing heavily in its digital channels to drive customer engagement and revenue. With a strong focus on email marketing, data-led decision making and performance optimisation, the business offers a collaborative, ambitious environment where digital marketing plays a central role in commercial success. This is a 12-month maternity cover, based at the brand’s UK head office, working closely with ecommerce, marketing and agency partners. The Role This is a hands-on Assistant Digital Marketing Manager position with end-to-end ownership of email marketing alongside oversight of paid search and paid social activity. You’ll lead the full email lifecycle using Klaviyo - from campaign planning and build through to testing, deployment and performance analysis - ensuring campaigns are highly targeted, on brand and commercially effective. You’ll also play a key role in developing segmentation strategies, loyalty communications and always-on optimisation across email and SMS. Alongside CRM, you’ll manage the relationship with external paid media specialists, contributing to strategy, performance optimisation and ROI across paid search and paid social. As a senior member of the team, you’ll also line manage Digital Marketing Executives and support wider trading, forecasting and campaign planning discussions. This role offers excellent exposure across CRM, performance marketing and ecommerce in a fast-paced environment. Skills and Experience Essential: • Proven experience in an email marketing / CRM-focused role, • Hands-on experience with Klaviyo (campaigns, segmentation, reporting), • Exposure to paid search and/or paid social, either in-house or agency-side, • Strong analytical skills with experience using tools such as Google Analytics, • Experience running A/B tests and using insights to optimise performance, • Excellent written skills with a strong eye for detail Desirable: • Experience working within a DTC or eCommerce brand, • Familiarity with Meta platforms and Shopify, • Background in fashion, retail or consumer brands, • Experience managing or mentoring junior team members Benefits This role offers a competitive salary (DOE) alongside 25 days’ holiday plus bank holidays, with an additional paid day off to celebrate your birthday. Employees also enjoy a generous staff discount and access to a staff shop, as well as participation in the Cycle to Work scheme. The business places a strong emphasis on wellbeing, offering access to an Employee Assistance Programme that includes mental health support. You’ll be joining a supportive, collaborative team environment, with weekly fresh fruit and pastries provided at the office, all within a fast-growing eCommerce business where digital marketing plays a central role. Sound Good? If you’re a commercially minded digital marketer who enjoys combining creative CRM campaigns with data-driven performance marketing, this is a great opportunity to step into a senior senior-level role within a growing eCommerce brand. Click the apply button today to send your CV to Nick @ Digital Tonic