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Central Employment are working in partnership with an established and expanding Performance Marketing agency, as they look to appoint a PPC Account Manager to there team of experienced Paid Media experts. Newcastle based, then hybrid after probation Circa £35,000 DOE In this role, you will: • Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting., • Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries., • Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts., • Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics., • Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns., • Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction. Essential experience and skills: You will have a proven successful track record of managing and developing: • Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms., • Knowledge of feed optimisation for shopping campaigns., • Proficiency in tracking and reporting using Google Ads, • Exceptional written and verbal communication skills in English., • Ability to configure and manage pixel tracking for enhanced tracking and engagement, • Strong presentation and communication skills, contributing effectively to client calls and meetings.

Job Title: Digital Marketing Specialist (PPC, SEO & Paid Social) Part Time Job type: Part-time Salary: Competitive (dependent on experience) Reports to: Head of Marketing About the Role We are seeking a results-driven Digital Marketing Specialist with strong experience across PPC, SEO and Paid Social to join our marketing team. This part-time role involves managing paid campaigns across Google Ads, Meta Ads and Reddit Ads, as well as supporting SEO performance through technical audits, on-page optimisation and data-driven insights. The ideal candidate will bring 35 years of experience in a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis. Key Responsibilities: Paid Search (PPC) Manage and optimise Google Ads campaigns across Search, Display and Performance Max. Conduct keyword research and refine targeting and bidding strategies. Test and improve ad copy and landing pages. Monitor campaign budgets and performance. Paid Social Build and manage campaigns across Facebook and Instagram using Meta Ads Manager. Leverage retargeting and lookalike audiences to meet campaign goals. Run A/B tests to refine messaging and creative. Support additional paid activity on Reddit Ads and other platforms where required. SEO Support SEO activity aligned to organisational goals. Carry out technical SEO audits and recommend improvements. Optimise metadata, internal linking and on-page content. Assist with keyword planning and competitor analysis. Analytics & Reporting Create performance dashboards and reports using GA4 and Looker Studio. Track conversions and user behaviour across digital channels. Analyse results to identify opportunities and performance issues. Present insights to stakeholders in a clear, actionable format. Requirements 35 years experience in PPC, SEO and/or Paid Social within a digital marketing role. Strong experience with Google Ads and Meta Ads Manager . Familiarity with Reddit Ads or willingness to learn. Solid understanding of SEO principles and website optimisation. Confident using GA4, Looker Studio and Google Tag Manager . Google Analytics (GA4) training or certification is desired. Strong analytical skills with the ability to interpret data effectively. Excellent written communication and attention to detail. Able to manage multiple projects in a fast-paced environment. Experience within the education sector is useful but not essential. What We Offer A supportive and collaborative working environment. Competitive salary and benefits package. Well-being perks and additional holiday entitlement with service. Opportunity to contribute to meaningful work that supports positive learning outcomes. Free parking. To apply please send over your CV to Jack @ Pybus Recruitment