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Company Description Ballicom is a leading B2B technology and solutions provider in the UK, serving private and public sectors since 1993. The company offers a wide range of products, including laptops, desktops, office accessories, printers, networking equipment, and more, sourced from top industry manufacturers. Known for its exceptional customer service, Ballicom delivers fast shipping, competitive pricing, and expert technical support. Dedicated to helping businesses optimise productivity, Ballicom provides high-quality technological solutions tailored to client needs. Salary £29,000 Location Office-based, Coventry, Hybrid and Remote considered Reporting to Marketing Role Overview We are looking for a Paid Ads Executive to own and improve Ballicom’s paid digital activity, with a clear focus on driving high-quality B2B enquiries and supporting revenue growth. This role is about turning paid media into a reliable demand channel, not chasing impressions or surface-level metrics. You will be responsible for planning, running, and optimising paid campaigns alongside our partner agency, which encourages customers to request quotes, start sales conversations, and engage with Ballicom as a trusted IT partner. You will work closely with Marketing, Sales, and vendor partners to ensure campaigns are relevant, measurable, and aligned to genuine customer challenges across commercial and public sector accounts. Key Responsibilities Paid Media Strategy and Execution • Plan and manage paid campaigns across Google Search, Google Shopping, Bing and other relevant B2B channels., • Translate business priorities into clear, structured campaigns aligned to customer needs, solutions, and buying intent., • Drive inbound enquiries through quote requests, contact forms, and high-intent search activity, • Monitor campaign performance daily and make informed optimisations based on data, not assumptions, • Manage keywords, bids, budgets, and search terms to reduce wasted spend and improve efficiency, • Work closely with Marketing to align paid activity with website content, campaigns, and lead generation efforts, • Support improvements to landing pages, product pages, and search journeys to reduce friction for customers, • Help create repeatable paid media frameworks that reduce manual effort and reliance on last-minute requests, • Maintain organised documentation of campaigns, learnings, and decisions Skills and Experience Essential • Experience managing paid ads in a B2B environment., • Strong understanding of Google Ads, particularly Search and Shopping., • Familiarity with IT, technology, or B2B services markets., • Experience working alongside sales teams and understanding long sales cycles., • Basic understanding of website optimisation and conversion best practice. What Success Looks Like • Paid campaigns generate a steady flow of relevant, sales-ready enquiries., • Marketing and sales have clearer visibility on what paid activity is delivering., • Vendor activity is better planned, better targeted, and easier to manage., • Less time is spent reacting to last-minute requests, and more time is spent improving performance., • Paid media becomes a dependable part of Ballicom’s demand generation strategy. Why Join Ballicom • You will have ownership and influence over how paid media supports the wider business., • You will have the opportunity to shape how paid advertising is used, measured, and improved., • You will be trusted to make informed decisions and bring ideas forward proactively.

Business Development Lead CRM / Software Salary: £50,000 £56,250 FTE depending on experience Location: Coventry / Hybrid (West Midlands). Contract: Permanent, Full-Time, 37.5hrs a week. Our client is a boutique professional services firm dedicated to empowering the charity and non-profit sector through expert technical consultancy. They are seeking an exceptional Business Development Lead to take full ownership of the agencys sales, marketing, positioning, and strategic partnerships. Reporting directly to the Directors, you will work as a key member of the senior team, collaborating closely with leadership and senior consultants to elevate company visibility and drive mission-aligned growth across the sector. Youll have the option to work from their Coventry office full-time, or a blend of office-based and remote working as suits you. Why this job? Mission-critical impact: Their customers are all charities and NGOsyoull get to build your career while having a genuinely positive impact on the world. Relationship over transaction: They prioritise depth over breadth. Youll be encouraged to find the right fit for the business, rather than just hitting a sales quota. Ownership: This role will lead their customer engagement and marketing strategy, with the freedom to shape how the company tells its story to the sector. Consultative & creative: The company doesnt sell the same product over and over. Youll spend your time listening to prospects, decoding their challenges and collaborating with consultants some of the top in the industry to creatively form solution proposals. Responsibilities Marketing strategy & execution: You will proactively work to increase the companys visibility and recognition across the sector. Your goal is to move the company from being a "best-kept secret" to a recognised authority and sought-after partner for non-profits. You'll design and own our marketing strategy that sells results, not just skills. You'll coordinate the execution of that strategy, partly yourself and partly with internal and external resources. Youll oversee case studies and digital content that reflect our specific technical prowess. Networking & public voice: You will be a voice for the company in key networking spaces and forums, building genuine connections with charity leaders and stakeholders. You will actively look for opportunities for yourself or our key staff members to be a voice in the non-profit space, whether through speaking engagements, panel discussions, or high-level networking. You will ensure our voice is heard within the sector, whether that be in-person or digitally through professional online networks (e.g. LinkedIn). Own & expand the pipeline: Youll be responsible for both the growth and health of the sales pipelinefrom active lead generation, both with existing clients and identifying new prospects, to managing initial enquiries and qualifying prospects against budget, authority, need, timeline and values. You will ensure potential customers have a great experience, including meeting prospect-imposed timelines (eg. RFPs). You will manage effectively the information within systems relating to sales activity so that everyone involved has up-to-date information to hand. Consultative discovery: You will lead initial sales calls and discovery sessions to build genuine rapport with prospects. You will be responsible for uncovering not just their technical requirements, but their underlying motivations and pain pointsidentifying the "unsaid" factors that will allow them to say 'yes' to a long-term partnership. You'll know when to bring in technical specialists into support sales calls. Proposal & pitches: Youll lead the creation of high-quality, narrative-driven proposals, ranging from short one-page documents to rich in-depth formal proposals (eg. RFP responses). Youll collaborate with the senior technical team to translate "tech-speak" into client empathy and clear commercial value. Vendor & partner relationships: You'll co-manage our strategic relationships with key partners such as SaaS vendors and other agencies, developing and maintaining these relationships to ensure we remain a "partner of choice" and stay aligned with their roadmaps. You will conduct effective co-selling of deals (eg. where the company is an implementing partner with a SaaS vendor such as Beacon or Salesforce) and find promotional opportunities with these vendors and other aligned professionals. Capacity gatekeeping: Youll act as a bridge to our delivery team, matching our sales pipeline to real-time capacity planning to ensure we can deliver what we sell without burning out the team. Person Requirements Technical fluency: You can pivot between strategic board discussions and technical sessions with developers. You translate complex risks into business impact and are equally comfortable talking donor strategy with a CEO, product strategy with a COO or data schema with a CTO. Solution mindset: You understand how CRMs, apps, APIs, cloud architecture, and integrations fit together. This allows you to spot viable solutions in a first meeting and understand the "art of the possible" without needing a developer in the room. Filtering: You identify "good fit" projects early. You can lead technical discovery and draft proposals that our delivery team can actually execute, ensuring we never over-promise. Relational credibility: Trust in this sector is built on competence and understanding. You offer genuine empathy for client challenges and can contextualise technical solutions in real time to help prospects understand the problems they're facing and the benefits the companys solutions deliver, and uncover what really motivates them. Ethos alignment: We work with many faith-based nonprofits. You are respectful of, and comfortable in, environments where religious values guide decision-making. Experience: 5+ years in sales, marketing or account management within professional services or tech. Operational discipline: You are process-driven and highly organised. You enjoy managing multiple moving parts and ensure no lead ever goes cold. Benefits & Working Culture The benefits package is designed to support your health, your long-term financial security, and a healthy work-life balance. Annual Leave: You will receive 35 working days of paid leave per year, inclusive of public Bank Holidays. Private Health Cover: We provide private health insurance for all staff members. Enhanced Pension Matching: The company will match 100% of your pension contributions up to a maximum of 10% of your qualifying earnings. Birthday Leave: Take your birthday off as an extra paid day of leave. Holiday Purchase Scheme: buy up to 10 additional days of annual leave per year (after 12 months of employment). Hybrid Working: two full working days in the office each week at the Coventry location. Interested? Please send your CV to Gary Simpson ! TPBN1_UKTJ

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