Digital Marketing Manager
2 days ago
Cardiff
Fabulous opportunity for a commercially driven Digital Marketing Manager to join a fast-paced and growing retail & e-commerce business based in Cardiff (office based). Reporting to the Head of E-Commerce, you will take full ownership of performance marketing strategy, driving scalable and profitable growth across all digital acquisition channels. This is a key role within the business, combining strategic planning with hands-on execution, data analysis, and team leadership to maximise ROI and customer acquisition. Ideally you will be from a from a retail, hospitality or commercial sale background Key Responsibilities • Own and deliver the overall performance marketing strategy across SEO, PPC, Paid Social, Affiliates, Display, Retargeting, and App campaigns, • Build and manage robust forecasts against key KPIs, tracking performance and reporting weekly, • Manage a multi-million-pound digital marketing budget, ensuring strong ROI and efficiency, • Lead and optimise campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and Apple Search Ads, • Manage and collaborate with multiple digital agencies, ensuring delivery against KPIs and deadlines, • Develop and execute a structured testing roadmap, including A/B testing and CRO initiatives, • Work closely with SEO partners to monitor rankings and drive ongoing optimisation strategies, • Own email and SMS marketing performance, including segmentation, automation, and personalisation, • Partner with the loyalty team to develop customer journeys (welcome, reactivation, post-purchase), • Align digital activity with wider marketing, trading, and product plans, identifying opportunities for growth, • Support brand campaigns across the full marketing funnel, • Lead and develop junior team members, fostering a high-performance culture, • Contribute to wider e-commerce strategy and support overall online trading performance About You • Proven experience in a Digital/Performance Marketing role, ideally within retail or e-commerce, • Strong understanding of digital channels including SEO, PPC, Paid Social, Affiliates, and Display, • Experience managing significant budgets (7-figure+) and delivering measurable ROI, • Confident in agency management and stakeholder engagement, • Strong analytical skills with experience using tools such as Google Analytics, • Knowledge of attribution models, CRO, and A/B testing, • Experience with email/CRM platforms (e.g. Klaviyo, Mailchimp), • Familiarity with CMS platforms (e.g. WordPress) and basic HTML knowledge, • Highly organised, detail-oriented, and able to manage multiple priorities, • Strong communication skills and a collaborative approach Desirable: • Experience within fashion or retail, • Knowledge of Salesforce or similar CRM systems, • Experience with app platforms (Apple App Store / Google Play), • Understanding of GDPR and website security best practices Why Join? • Be part of a growing and ambitious e-commerce team, • Opportunity to shape and own digital marketing strategy, • Work in a collaborative, supportive environment, • Real scope to drive impact and career progression