Demand Generation Specialist
3 days ago
New York
Adecco Creative and Marketing has partnered with a leather goods accessory company to hire a Paid Social Assistant. Title: Paid Social Assitant Pay: $26-$28/hr Location: Hybrid NYC Assignment length: Open ended Primary Purpose: We are looking for a Media Associate to manage Paid Social channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into the Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative) and external teams (marketing agencies, vendors, partners). The successful individual will leverage their proficiency in marketing to... · Strategy Execution: support Sr. Manager, Demand Capture (performance) in designing and executing paid social initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition · Management & Quality Control: monitor paid social campaigns in Meta, perform daily QA, monitor budgets & test, and provide sub-tactics & creatives optimization recommendation · Trafficking: Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly · Reporting: provide weekly, monthly and quarterly recap of channel performance and key learnings · Accruals & Invoices: support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes – with the ability to reconcile any variances between budgets and invoices · Cross-functional collaboration: collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications The Ideal Candidate will possess... · Bachelor’s Degree · Specialized experience and expertise within paid social, ideally with a recognized brand in retail/fashion or at an agency · Expertise in standard industry reporting and key paid social tools, i.e. Meta, Google Analytics · Experience in Marpipe is a plus · Ability to understand all key marketing metrics and paid social sub-tactics performance · Analytical mindset with strong ability to interpret data and surface insights · Demonstrated ability to collaborate with, consult with, and influence cross-functionally. · Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps. · Ability to convey and connect both technical concepts and business context. · Comfortable working with ambiguity and a bias for action. · Strong verbal and written communication skills. · Excellent organizational skills are a must. Fine print: This is a W2 position. Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws. Equal Opportunity Employer/Veterans/Disabled Must be authorized to work in the U.S. without employer sponsorship. To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: *The California Fair Chance Act *Los Angeles City Fair Chance Ordinance *Los Angeles County Fair Chance Ordinance for Employers *San Francisco Fair Chance Ordinance Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.