Vice President of Revenue
hace 20 días
San Diego
Job DescriptionDescription: Multi-Site Car Wash Platform The Role Marketing is not a peer to revenue — it is a core lever of the revenue function. We are seeking a Vice President of Revenue to own end-to-end revenue performance across our multi-site car wash platform. This is not a traditional marketing leadership role. It is an outcomes-driven revenue leadership role with direct oversight of Marketing (Performance, CRM, Brand, Partnerships) and Revenue Analytics. The VP of Revenue owns recurring revenue growth, pricing strategy, retention, and revenue analytics. This leader ensures that acquisition, lifecycle marketing, pricing, and operational execution are aligned around unit economics, customer behavior, and margin-aware growth. You own outcomes — not campaigns. Not traffic. Not impressions. You are accountable for: • Net recurring revenue growth, • Retail wash revenue performance, • LTV expansion (gross profit basis), • Churn and retention improvement by tier, • LTV/CAC discipline across all channels, • Forecast accuracy and revenue predictability, • Own the full revenue lifecycle: acquisition, onboarding, retention, upgrade, churn, reactivation, • Establish LTV-based decisioning as the foundation for all growth investments, • Directly lead Performance, CRM/lifecycle, Brand, and Partnerships, • Enforce LTV/CAC and payback discipline across acquisition spend, • Shift marketing from channel-based planning to customer-based planning, • Tie brand, performance, and retention into one revenue strategy, • Eliminate vanity metrics; align all marketing KPIs to revenue outcomesPricing, Packaging & Offers, • Own pricing architecture across membership and retail, • Design and test price increases, tier rationalization, entry offers, and upsell strategies, • Balance acquisition efficiency with long-term LTV and retention health, • Establish a single source of truth across Marketing, Finance, and Operations, • Act as the connective tissue across Marketing, Finance, and Operations, • Align teams around shared definitions, KPIs, and accountability, • We are evolving from a campaign-centric marketing function to a unified, customer- and ROI-driven revenue engine., • You will lead that shift.Unifier Mindset, • Fluent in the language of Finance and Operations, • Able to articulate how marketing drives economic value, • Comfortable operating across diverse functions to solve for revenueCustomer-Centric Mindset, • Design-thinking approach to customer pain points, • Obsessive about customer journey analytics, • Believes measurement should reflect what customers actually experienceROI Mindset, • Marketing as a driver of growth — not a reactive service function, • Willing to scrap underperforming investments, • This is not a top-of-funnel brand storytelling role., • This is not a demand-gen-only role., • This is not a “head of campaigns” role., • Revenue performance is predictable and forecastable, • Pricing architecture is rationalized and standardized, • Cohort-level retention curves are understood and improving, • Marketing operates as a revenue engine, not a cost center, • Revenue discussions are concise, proactive, and financially grounded, • Experience leading revenue or growth in a multi-site, subscription or membership-based business, • Strong command of unit economics, LTV/CAC modeling, and cohort analytics, • Experience integrating marketing, pricing, and operations, • Comfortable in performance-driven, PE-backed or investor-accountable environments, • Proven ability to build disciplined revenue infrastructure