Marketing Intern (Summer 26')
27 days ago
Waltham
Job DescriptionThe Elevator Pitch Are you interested in being a key member of a data-driven and highly impactful Marketing team? Do you want to get exposure to all functions within Marketing? Would you like to learn more about Demand Generation and how companies leverage data and technology to identify, nurture, and qualify demand to help drive sales pipeline conversions? The Marketing Intern joins Evolv as a full member of the Demand Generation team within the broader Marketing organization to support cross-functional projects across Brand and Creative, Product Marketing, Inside Sales, and RevOps. Within this role, the intern will drive and execute initiatives aimed at optimizations across content, demand and ABM campaigns, lead and data management, field marketing events, and channel partner programs. Success in the Role: Performance Outcomes In the first 1-2 weeks, you will: • Meet with the Marketing team (in person and virtually) to learn about each function and team member’s role, • Become familiar with our current processes for marketing operations, field marketing, partner marketing, campaign development and activation, and measuring performance metrics, • Get introduced to the MarTech stack and onboarded to each platform (i.e. project management, marketing automation, CRM), • Develop a general understanding of the organizational flow and begin to help to action immediate requests Between weeks 3 and 8 you will: • Manage your own workload and deliverables using the project management tool, • Schedule meetings on your own, making decisions (within reason) on how to action requests independently, and essentially work towards troubleshooting or problem solving independently, • Have built relationships with the Demand Gen team and continue to find ways to help action tasks when they arise, • Have a general understanding of what each team does across the organization and develop a sense of whom you can go to when more information is needed, • Prepare a presentation to showcase your work and share insights with the broader team By the end of your internship you will: • Develop and launch an omnichannel demand generation campaign, • Define campaign objectives, target audience, marketing channels, mix of tactics, and content assets, • Work across the marketing organization to execute campaign deliverables, • Identify KPIs, implement tracking mechanisms, and report on results, including key takeaways and strategic insights, • Prepare a presentation to showcase your work and share insights with the broader Marketing team and select Executive team members The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? Data and Lead Management: • Learn about marketing operations and assist with data management projects supporting data cleansing and deduping, field and values syncing, and lead processing, • Assist with data cleanup efforts to identify and correct/remove inaccurate, incomplete or irrelevant data to improve quality and ensure it's ready for analysis. Key steps include handling missing values, removing duplicates and outliers, fixing structural errors, standardizing formats and validating data., • Support a key enterprise-wide initiative, Data Modernization and Governance, together with RevOps and IT, to help unify data systems and automate lead-to-opportunity management, • Review website landing pages and perform cleanup of expired forms Campaign Strategy & Execution: • Assist with the execution of marketing campaigns to drive demand in key verticals and within target personas using project management techniques to ensure deliverables are well-coordinated, on-time, and clearly communicated, • Help develop slide decks for our team for quarterly campaigns roadmap and timelines, Plan on a Page, campaign recaps, campaign briefs, etc., • Perform competitor analysis and benchmarking (research of what competitors are running for campaigns, webinar topics, email communications, etc.), • Complete a mid-year content audit to help inform content strategy for campaigns, automation workflows, and media plans, • Support updates to the Ideal Customer Profiles through development of customer personas in each target vertical including behavioral characteristics and preferred digital engagements; this is how we more effectively segment and target our audiences to identify and nurture demand. Field and Channel Marketing: • Assist with pre-event planning including promotions, venue research, vendor coordination, and managing shipping and inventory needs, • Assist with post-event activities including follow-up emails and nurturing, • Support evaluation of events and sponsorships across the U.S. within our three core verticals (Education, Healthcare, and Industrial Workplace), • Maintain and update the master event and sponsorship calendar to ensure timely preparation, • Tag pre- and post-show emails in Asana Special Projects: • Perform an audit of the internal Marketing Sharepoint site, collaborate with key stakeholders, and develop a page template and organization structure to better streamline how information is documented and presented, • Create data visualization templates for standardized reporting to be adopted by email marketing, campaigns, field events, and partner marketing., • Use Excel as a tool for analyzing data, building pivot tables, and creating charts, • Support the team with general marketing tasks Tech Stack: • HubSpot: Campaign creation, email development, analytics, • Salesforce: Customer segmentation, reference data, targeting, • Canva: Creating designs for campaigns and visual aids., • Excel: Data pulls, performance tracking, visualization, • Presentation tools: Preparing insights for Marketing leadership What We Look For in Applicants • Majoring in Marketing, Communications, Business, or a related field., • Strong writing, communication, and organizational skills., • Experience with Microsoft Office Suite (Word, Excel, PowerPoint, Teams)., • Ability to manage multiple projects and work well with others., • Detail-oriented with strong time-management habits., • A proactive mindset and willingness to learn., • Experience with data analysis (Excel or reporting dashboards) is a plus. Compensation and Transparency Statement The base salary range for this full-time position is $20- $27/hr. This range reflects our commitment to pay transparency and equity, in alignment with applicable state laws. Our compensation ranges are determined based on factors such as role, level, location, market benchmarks, and internal equity. The posted range represents the good-faith estimate of what we expect to pay for this role across U.S. locations. Actual compensation within the range will be based on the candidate’s skills, experience, education, and geographic location. In accordance with state and local pay transparency laws—including those in California, Colorado, Massachusetts, New York, New Jersey, and others—we disclose salary ranges in all job postings and provide additional information upon request. During the hiring process, your recruiter will share: · The specific hourly rate range · Insights into how compensation decisions are made, including factors that influence starting pay We are committed to fair pay practices, and we regularly review our compensation programs to ensure they are competitive, equitable, and aligned with our values. Values: At Evolv, we’re on a mission to help make public spaces safer through innovative security technology. So, we're looking for future teammates who embody our values, people who: · Do the right thing, always; · Put people first; · Own it; · Win together; and continue to · Be bold, stay curious. Evolv Technology (“Evolv”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace, and all employment decisions are made without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics. Evolv is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation as part of the job application process, please connect with us at . Evolv participates in E-verify for all employees after the completion of Form I-9.
Page 11