Digital Media Manager
3 days ago
Austin
Job DescriptionDescription: At Zach, we believe in the power of light—to illuminate new ideas, spark imagination, and bring people together. As Austin’s leading professional producing theater, we create vibrant, intimate theater experiences that engage, inspire, and connect our community. The Digital Media Manager will collaborate closely with the Creative Director and Director of Marketing to lead the development and execution of innovative digital campaigns that engage audiences and elevate brand presence. This role is responsible for designing and managing assets across all public digital platforms—including the website, social media, and paid media channels—to drive traffic, attract new audiences, and grow organizational revenue. Strong creative instincts and digital design skills are essential, along with a strategic mindset to ensure content is optimized for performance and aligned with the organization's mission and brand. ESSENTIAL FUNCTIONS: Digital Marketing Leadership 20% • Lead the organization’s digital marketing strategy and push for digital innovation, • Lead strategy across platforms (Facebook, Instagram, TikTok, YouTube, etc.) to increase sales, drive engagement, and raise awareness of Zach initiatives, • Identify and implement new content marketing approaches and long-term digital strategies, • Create monthly content calendars aligned with seasonal themes and overall marketing strategy, • Manage all social communities: comments, messages, engagement, etc., • Monitor and respond to business listings and review sites (Google My Business, Yelp, etc.) on behalf of Zach TheaterContent and Creative 25%, • Collaborate with the Creative Director to deliver a cohesive creative strategy across all marketing efforts, • Use existing photo and video assets (from productions, events, and shoots) to craft compelling digital content, • Proactively capture original content around campus—including classes, camps, and community engagement—when opportunities arise, • Edit short-form videos, create graphics, and develop other digital assets optimized for each platform, • Coordinate with external videographers and photographers as needed for production or promotional photoshoots, • Serve as website brand manager, overseeing content accuracy and visual consistency, • Lead monthly cross-department meetings to maintain web content, • Conduct website content audits and maintain regular updates, • Select and distribute approved photos for Marketing, PR, and other departments, • Keep all digital signage updated with fresh and engaging content, including screens across campusDigital Strategy and Analytics 15%, • Act as liaison to the digital agency to plan, implement, and analyze full-channel campaigns (paid search, display, retargeting, and social), • Generate reports on web and social activity; identify trends and recommend adjustments, • Collaborate with the Associate Director of Marketing and Analytics to integrate TNEW and website data into monthly user reportsAdditional Responsibilities 10%, • Provide audio/video content for other departments (grants, development campaigns, educational programming, etc.), • Create and schedule digital content for lobby displays and the outdoor digital projector, • Design digital assets for email campaigns, • Review email content and messaging for consistency across platforms, • A minimum of 3 years of digital marketing experience (arts or entertainment preferred), • Bachelor’s degree + 2–4 years experience in digital marketing OR 5 - 6 years of relevant marketing experience, • Content creation (photography, video editing, copywriting), • Strong familiarity with all social media platforms and audience-specific messaging, • Proficiency with Google Suite, • Experience with social tools (Meltwater, Hootsuite, Loomly), Google Analytics, Tag Manager, and Adwords, • Proficient in Meta Ads Manager / Business Suite, • Skilled in Wordpress or comparable CMS, • Proficient in Adobe Creative Suite (Dreamweaver, InDesign, Illustrator, Photoshop) and video editing tools, • Basic HTML and CMS skills, • Basic understanding of SEO best practices and web content optimization strategies, • Project/time management abilities, • Excellent verbal and written communication skills, • Ability to thrive in a fast-paced environment, both independently and as a team player, • Meticulous attention to detail and strict adherence to deadlines, • Positive attitude and collaborative mindset, • Ability to multitask and prioritize effectively, • Creative and analytical thinker, • Resourceful problem-solver This is an on-site, campus-based role, with occasional ability to work remotely with supervisor approval. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. • Ability to lift, push, pull or otherwise maneuver up to 30 lbs repeatedly, either alone or with assistance, • Must have reliable transportation and the ability to work with a flexible schedule, including nights, weekends, and holidays as scheduled, • The noise level in this work environment is typically moderate and can be high ORGANIZATIONAL RELATIONSHIPS: • Reports to: Creative Director, • Supervises: External video and photography teams, • Supports: Marketing, Development, Education, Front of House, • Affordable Healthcare Coverage for Full-Time Employees and their Dependents, • Employer Paid Life and AD&D insurance, • 401K Matching Program, • Vacation, Sick, and Personal Time, • Paid Holidays, • Free Parking Zach Theater is committed to ensuring an equitable and inclusive workforce and we strive for a team that reflects Austin’s diverse culture. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, sex or age. No phone calls, please.