Trabajos design strategist en Irving, TexasCrear alertas

Loloi Rugs is a leading textile brand that designs and crafts rugs, pillows, and throws for the thoughtfully layered home. Family-owned and led since 2004, Loloi is growing more quickly than ever. To date, we’ve expanded our diverse team to hundreds of employees, invested in multiple distribution facilities, introduced thousands of products, and earned the respect and business of retailers and designers worldwide. A testament to our products and our team, Loloi has earned the ARTS Award for “Best Rug Manufacturer” in 2010, 2011, 2015, 2016, 2018, 2023, and 2025. Security Advisory: Beware of Frauds Protect yourself from potential fraud and verify the authenticity of any job offer you receive from Loloi. Rest assured that we never request paymenst or demand any sensitive personal information, such as bank details or social security numbers, at any stage of the recruiting process. To ensure genuine communication, our recruiters will solely reach out to applicants using an @loloirugs.com email address. Your security is of paramount importance to us at Loloi, and we are committed to maintaining a safe and trustworthy hiring experience for all candidates. We are looking for a Business Operations Analyst to serve as a strategic liaison and workflow strategist focused on the digital customer journey. This role requires a high degree of technical proficiency in predictive modeling and data synthesis, combined with a sharp eye for operational design. In this role, you are the primary facilitator of the customer’s digital experience. You will identify friction in our engagement systems, design the functional workflows to resolve them, and build robust forecasting models that help the executive team predict performance within our digital and marketing ecosystems. You are the bridge between granular customer data and high-level strategic action. Responsibilities Reporting, Analytics & Executive Synthesis: • Visual Intelligence: Develop and maintain high-impact Tableau dashboards to track Digital, Marketing, and Customer Engagement metrics (Web conversion, Traffic patterns, Attribution, and Retention)., • Contextual Storytelling: Move beyond the "what" to explain the "why." You translate raw customer and web data into business narratives that empower leadership to make informed, data-driven decisions., • Executive Synthesis: Distill complex granular findings and robust forecasting models into concise, actionable insights for the executive leadership team. Business Operations & Workflow Facilitation: • Friction Identification: Proactively identify points where customer-facing systems (Marketing, CX, Digital) are not collaborating effectively or where logic gaps are impacting the user experience., • Workflow Design: Define and document "As-Is" and "To-Be" functional processes. You help build the blueprints for how our systems (HubSpot, Narvar, Storefront) should interact to achieve customer engagement goals., • Forensic Investigations: Use SQL to hit the database directly for time-sensitive investigations into customer behavior anomalies, performance shifts, or data quality issues. Digital Ecosystem & Liaison Support: • Predictive Modeling: Build and maintain robust forecasting models for web traffic, digital conversion patterns, and customer engagement cycles., • Requirements Engineering (BRD Ownership): Act as the lead translator between functional business areas (Marketing/CX) and technical teams, turning business needs into precise Business Requirement Documents (BRDs)., • UAT Design & Validation: Define test cases and lead User Acceptance Testing for new storefront or engagement features, ensuring the final build delivers the intended business value. Intersection with Technical Teams • With Marketing & CX: You identify friction in their workflows and provide the analytical forecasting needed to optimize acquisition and retention strategies., • With Digital Product & IT: You provide the Functional Requirements and Workflow Blueprints. They handle the technical implementation; you validate that the result hits the business mark., • With Executive Leadership: You provide the synthesis, turning granular digital and customer data into a clear, forecasted signal for decision-making. What You Will NOT Do (The Boundaries) • No IT Infrastructure: You do not manage servers, database schemas, or system hardware., • No Site Engineering: You do not manage site code, page load speeds, or technical software bug fixes., • No Direct Campaign Execution: You do not execute ad buys or manage social media; you analyze and facilitate the systems that support them. Experience, Skills, & Ability Requirements • 3+ years of experience working with Tableau Desktop, including developing visualizations, dashboards, calculated fields, and parameters, • Strong understanding of data visualization principles and best practices to effectively communicate data insights, • Proficiency in SQL for querying and manipulating data within relational databases to support efficient data extraction and transformation, • Experience in data analysis, interpretation, and reporting, with the ability to translate data into actionable business intelligence, • Strong data preparation and hygiene skills to ensure accuracy and consistency in reporting, • Excellent written and verbal communication skills, including the ability to present findings and data storytelling to stakeholders at all levels, • Ability to collaborate with cross-functional teams to gather requirements and align reporting with business objectives, • Experience with Tableau Cloud and Tableau, • Bachelor's degree in a related field (e.g., Business Analytics, Computer Science, Information Systems) What We Offer • Health, dental, and vision benefits, • Paid parental leave, • 401(k) with employer match, • A culture of meritocracy that fosters ongoing growth opportunities, • A stable, growing family-owned company that looks after its employees Loloi Rugs does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.

About Alto: Alto is building the mobility and fleet management platform of the future. Since 2019, Alto has been redefining the rideshare experience for drivers and passengers alike. Unlike traditional gig-based platforms, Alto drivers are W-2 employees and drive a company-owned fleet of luxury EVs, which unlocks a level of safety, consistency, and hospitality that is unmatched in the industry. Using this model, Alto is building the capabilities to support an autonomous future. Alto is currently driving on the Alto app in Dallas and Houston, and in partnership with Uber in Los Angeles and Miami, with ambitions for nationwide expansion. For more information, visit Position Overview: Alto is seeking a Sr. Manager, Driver Growth to lead the teams and strategies responsible for finding, recruiting, onboarding, and training Alto's driver workforce at scale. This is a high-impact leadership role sitting at the intersection of talent acquisition, operations, and strategy. This role oversees two distinct teams: a recruiting team driving candidate pipelines, and a field-based training team that handles in-person driver onboarding across our markets. The ideal candidate is a strong strategist and dynamic people leader with a strong track record of managing high-volume operations and hourly workforces — whether through a recruiting, people operations, or field operations background. This person brings sharp analytical instincts and a bias for action: someone who can design systems at scale, own a budget, test and iterate quickly, and still roll up their sleeves when progress is on the line. We're looking for someone who thinks end-to-end about the driver journey — from the moment a candidate sees our ad to the moment they complete their first shift — and is obsessed with making that experience exceptional. If you've run a high-volume recruiting function, managed a retail district, or led operations for a large hourly workforce and are energized by the challenge of building a best-in-class driver growth engine, we want to hear from you. What you'll do: • Own and execute Alto's end-to-end Driver Growth strategy, from how we attract drivers to getting them to their first shift, • Lead and develop two teams: a field-based training and onboarding team, and a multi-market salaried recruiting team, • Optimize recruiting ad spend across channels, improving cost-per-hire while maintaining candidate quality and volume, • Analyze and continuously improve the recruiting funnel, identifying drop-off points and implementing solutions to drive conversion, • Own the Driver Growth budget, forecasting headcount needs and managing spend against targets, • Oversee the full driver onboarding experience, ensuring every new driver feels prepared, supported, and set up for success from day one, • Partner with market operations teams to align hiring volume with business needs across all markets, • Use data to drive decision-making across recruiting and onboarding functions, • Balance efficiency, volume, and quality to consistently meet aggressive hiring goals, • Champion a driver experience that reflects Alto's commitment to hospitality, safety, and excellence — starting before the first shift Qualifications: • Bachelor's degree, • 8+ years of experience, including 4+ years in a leadership role, preferably in HR/people operations, recruiting, or high-volume field operations. Startup experience is a plus!, • Proven experience managing or working closely with hourly workforces at scale, • Demonstrated ability to lead and develop both hourly and salaried team members, including experience managing or developing other managers, • Strong strategic and analytical skills: comfortable owning a budget, interpreting data, and building scalable systems, • A bias for action and a track record of testing, iterating, and improving processes quickly, • Experience optimizing high-volume recruiting funnels or operational workflows, • Strong communicator and cross-functional collaborator who can build alignment across markets and functions, • Highly organized with the ability to manage competing priorities across multiple markets and teams, • Familiarity with applicant tracking systems and/or HR and operations technology platforms. Bonus points if you’re familiar with Fountain. Perks of the ride: • Competitive base salary, bonus, and equity in a high-growth startup, • Medical, dental and vision insurance, • 401k with company match, • Unlimited PTO, • Free Alto membership and monthly credit to ride with Alto ADA Statement: The above statements describe what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement: Alto is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its application and hiring processes and in its employment decisions.

Customer Experience (CX) Strategist - 3+ Month Contract On-Site in Dallas! CX Strategist will be responsible for the following: • Develop and execute customer experience strategies aligned with business goals, • Lead customer journey mapping, identifying pain points and moments of opportunity, • Translate customer data (VoC, NPS, CSAT, behavioral insights) into actionable recommendations, • Partner with Product, Marketing, Sales, and Support to embed CX principles across initiatives, • Define CX success metrics and track performance against KPIs, • Identify and prioritize CX improvement initiatives based on impact and feasibility, • Facilitate workshops, stakeholder working sessions, and design thinking activities, • Support service design efforts across people, process, and technology, • Champion the voice of the customer internally and drive a customer‑first culture Customer Experience (CX) Strategist - 3+ Month Contract On-Site in Dallas! Customer Experience (CX) Strategist MUST have the following: • 4+ years of experience in Customer Experience, CX Strategy, Service Design, or related roles, • Proven ability to design and optimize end‑to‑end customer journeys, • Strong analytical skills with experience using customer feedback and performance data, • Experience working cross‑functionally in agile or matrixed organizations, • Excellent communication and storytelling skills, translating insights into influence, • Hands‑on experience with CX metrics such as NPS, CSAT, CES, and VoC programs, • Ability to balance strategic thinking with practical execution

Customer Experience (CX) Strategist - 3+ Month Contract On-Site in Dallas! CX Strategist will be responsible for the following: • Develop and execute customer experience strategies aligned with business goals, • Lead customer journey mapping, identifying pain points and moments of opportunity, • Translate customer data (VoC, NPS, CSAT, behavioral insights) into actionable recommendations, • Partner with Product, Marketing, Sales, and Support to embed CX principles across initiatives, • Define CX success metrics and track performance against KPIs, • Identify and prioritize CX improvement initiatives based on impact and feasibility, • Facilitate workshops, stakeholder working sessions, and design thinking activities, • Support service design efforts across people, process, and technology, • Champion the voice of the customer internally and drive a customer‑first culture Customer Experience (CX) Strategist - 3+ Month Contract On-Site in Dallas! Customer Experience (CX) Strategist MUST have the following: • 4+ years of experience in Customer Experience, CX Strategy, Service Design, or related roles, • Proven ability to design and optimize end‑to‑end customer journeys, • Strong analytical skills with experience using customer feedback and performance data, • Experience working cross‑functionally in agile or matrixed organizations, • Excellent communication and storytelling skills, translating insights into influence, • Hands‑on experience with CX metrics such as NPS, CSAT, CES, and VoC programs, • Ability to balance strategic thinking with practical execution

Job DescriptionCourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies. At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement. At CourtAvenue, a Director of Digital Strategy is a versatile, senior-level strategist who can lead high-impact work across industries and business challenges. This role is ideal for someone who brings a strong strategic foundation but thrives in dynamic environments — seamlessly shifting between digital roadmaps, org design, audits, planning, and new, evolving opportunities. As the team continues to grow, we are looking for a Director, Digital Strategy who is energized by solving complex problems and thrives in dynamic environments. They bring structure to ambiguity and confidently guide clients through uncharted territory with clarity and insight. This individual is equally comfortable building frameworks and timelines as they are developing strategic narratives and recommendations that resonate with executive stakeholders. They know how to set a strategic vision and are skilled at aligning cross-functional teams to bring it to life.Responsibilities • Lead 2–3 client engagements across a variety of industries, acting as the senior strategy owner, • Drive strategic deliverables including digital roadmaps, org design, current-state audits, and long-term planning, • Frame and synthesize insights into clear, actionable recommendations tailored to client needs, • Collaborate closely with creative, data, and experience teams to ensure integrated strategic thinking, • Serve as a trusted advisor to client stakeholders, confidently presenting to senior and executive audiences, • Mentor and support junior team members, offering guidance, feedback, and development opportunities, • Contribute to internal growth by supporting thought leadership, resourcing conversations, and pitch development, • Stay on the pulse of trends, helping clients and internal teams anticipate what’s nextRequirements, • 10+ years of experience in strategy, consulting, or digital transformation, • Experience leading strategic engagements and delivering results across industries, • A strong portfolio showcasing digital roadmaps, strategic frameworks, and executive-level presentations, • Ability to distill complexity into compelling, focused narratives, • Comfort navigating ambiguity — bringing structure and momentum to open-ended challenges, • Excellent storytelling, communication, and client management skills, • Experience mentoring or managing junior strategists

Job DescriptionDescription: Plein Air Agency is looking for a mid-level strategist with a creative mind who can find ideas that solve problems for our clients and their customers. The right person will be a student of brands and people, and have experience developing design assets like customer journeys. He or she will be driven, collaborative, and eager to share, debate, and offer new perspectives. Most of all, this person will have the ability to connect with our clients’ customers, understand what motivates them, and help our team create ideas that add value for them. We are a distributed company, so you will have lots of video meetings, but you can work from pretty much anywhere that has good internet. Some travel may be required. Please include a link to a resume and a portfolio to be considered. If your portfolio is in a PDF, a link to a file a Dropbox or Google Drive works as well. Responsibilities • Collaborate on brand strategy decks, • Be comfortable conducting independent research to build creative insights that fuel new ideas, • Help bring the audience to life for our teams and our clients, • Participate in developing tactical roadmaps to help our clients plan, • Create POVs that help our clients understand change, • Contribute to the overall strategic direction of projects 1. Curious. All ideas come from somewhere. If you’re not feeding yourself with good inputs, then the work will never be as good as it could have been., 2. Super fun. We spend a lot of time working. Let’s not make all that time suck., 3. Self-motivated. We are small and growing, not big and bureaucratic. There will be plenty of times when you just need to figure things out., 4. Ambition. We want people who think they can change the world. • 3-5 of experience in design, marketing, or advertising industries, • Ambitious, self-motivated and able to work with little supervision, • Portfolio of creative work or marketing thinking

Job DescriptionDescription: Texas Baptists is a convention of more than 5,300 Baptist churches. Active membership at a church supportive of Texas Baptists is a condition of employment. Texas Baptists makes all employment decisions based on its religious mission, purpose, and beliefs while otherwise complying with all federal, state, and local employment laws. The BGCT is dedicated to fair hiring practices and only relies on lawful exemptions to employment laws to the extent necessary to protect its religious mission, purpose, and beliefs. BASIC FUNCTION To develop and implement a strategy for missional disciple-making for all age-specific audiences (preschool, children, and students) and to serve as a liaison between WMU of Texas and the local church. Requirements: RESPONSIBILITIES/TASKS NOTE: Some descriptions may have more specific duties and/or goals and objectives attached to this form. Such attachments normally reflect unique aspects of specific locations, shifts, departments, etc. 1. Develop and implement a strategy for missional disciple-making among all age-specific audiences; submit annual goals and plan of work to be implemented that will support the organization’s mission, vision, values, and priorities., 2. Serve as a strategist, consultant, and mentor between WMU of Texas and all age-specific missions leaders. Identify and cultivate the ministry potential of others using various personality, spiritual gifts, and skills inventories., 3. Maintain professional growth through continuing education, skill development, and professional involvement in the areas of missiology and age-specific missions discipleship., 4. Manage the budget for the age-specific ministry area. This will include handling check requests, expense reimbursements, etc., 5. Prepare and provide to the Executive Director-Treasurer reports of the progress of age-specific missions discipleship for continued evaluation and development of ministries, events, and resources., 6. Promote awareness of and participation in the Mary Hill Davis Offering® and Week of Prayer for Texas Missions., 7. Promote WMU of Texas Endowments to age-specific audiences., 8. Create and facilitate workshops and training for mission leaders. Design handouts and presentations as needed., 9. Prepare and proofread blog articles designed for the age-level leadership audience., 10. Maintain compliance with WMU of Texas and Baptist General Convention of Texas policies and procedures. Maintain compliance with all state and federal laws and regulatory requirements., 11. Champion best practices, current trends, and models for preschool, children, and student ministry., 12. Prepare and speak at various events, including but not limited to missions camps, banquets, luncheons, associational meetings, board meetings, annual meetings, etc., 13. Have a deep understanding of theology, educational philosophies, and biblical leadership., 14. Understand how missions are a vital part of the discipleship process and how they are lived out at various age levels., 15. Implement mission strategies that incorporate the developmental needs of preschool, children, and students., 16. Create, organize, implement, and evaluate missional disciple-making resources. POSITION REQUIREMENTS, KNOWLEDGE, SKILLS & ABILITIES: NOTE: These requirements represent minimum levels in order to perform the job on a satisfactory basis. Candidates must have the ability to satisfactorily perform the essential functions of the job. 1. In-depth understanding of ministry for the age-level audience, generally acquired through an earned bachelor's degree in a related field. Master’s degree in a ministry-related field preferred, and at least three (3) years or more experience in working with WMU’s age-specific audiences., 2. Develop cross-cultural skills and agility to navigate a global society, ministry, and work environment. Understand and engage intercultural audiences and implement growth strategies for mission discipleship in various contexts., 3. Active membership in a church supportive of the BGCT during employment; have a deep sense of God’s call in life to serve in missions, discipleship, being able to articulate that call; and consistently demonstrate a spiritual lifestyle, commitment to Christian principles and teachings both professionally and personally., 4. An in-depth understanding and sensitivity to the needs and views of those served in the age-specific ministries., 5. Ability to relate positively, influentially, and sensitively to a broad spectrum of people to include but not limited to clergy, laity, institutional staff/faculty, various Baptist organizations, churches of all sizes, cultural identities and worship styles, board and council members, Baptists of Texas and beyond., 6. Ability to establish and maintain effective working relationships with staff, vendors, churches, committees, organizations, etc, relational skills for all cultures, ages, and with both sexes. Must be respectful of different customs., 7. Ability to provide strategic and logistical planning and facilitate meetings, conferences, workshops, and retreats as required., 8. Good listening skills, interpersonal skills, and relationship-building skills as part of a dynamic, functional team., 9. Possession of a current passport and the ability to travel to various geographic locations and some overnight stays. This may require driving and flying, on your own, for various events in-state and across the US., 10. Ability to maintain confidentiality., 11. Proficient bi-lingual (English, Spanish) communication skills are preferred., 12. Professional appearance in the office and in the field, to include professional and accurate communication with others., 13. Advanced working knowledge and ability to use various office software, including, but not limited to, Microsoft Word, Microsoft Publisher, and proficiency in interacting on social media platforms. They should have an understanding of administering Facebook groups and pages., 14. Ability to use up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently and/or 10 pounds continuously to move objects (setting up, tearing down at events, packing…etc.)

Job DescriptionSalary: $30.77-$32.69 About Legacy Utility Group Legacy Utility Group is a family of specialized infrastructure service companies, including Nor-Cal Pipeline Services, ECS, JVAC, and Guardian Traffic Solutions. We serve municipalities, contractors, and private clients with critical underground utility, excavation, and traffic control services across multiple states. Were also an employee-owned company (ESOP), which means our people dont just work here, they have a stake in what were building. That ownership mindset shows up in the quality of our work, how we support each other, and how we serve our customers. At Legacy Utility Group, we lead with Integrity, we Think Big about safety, growth, and innovation, and we win through Teamwork. Our work happens in the field: solving complex challenges, protecting communities, and delivering essential infrastructure. But like most companies in our industry, we havent always told that story well. Thats where you come in. Role Overview We are hiring a Content Specialist to join our Marketing team and act as an internal storyteller across all Legacy brands. This role is best described as a field-to-brand translator. You will work closely with operations teams, subject matter experts (SMEs), and leadership to capture real work happening in the field and turn it into clear, engaging content that builds trust, authority, and brand recognition. While this role collaborates heavily with field and operations teams, it sits within the Marketing department and follows the CMOs content strategy. This is a hands-on execution role with the opportunity to shape and influence content strategy over time. This is not an influencer role; you are not expected to be the face of the brand. Instead, you will spotlight our crews, elevate our experts, and bring our work to life through content. You will have a front-row seat to real-world infrastructure work and the opportunity to shape how an entire industry tells its story. Essential Duties & Responsibilities What Youll Do Content Creation & Distribution • Develop and publish 35 social media posts per week across multiple platforms (LinkedIn, Instagram, etc.), • Create supporting graphics, short-form videos, and visual content (Canva, Adobe, CapCut, etc.), • Ensure all content aligns with each brands voice, tone, and visual standards Field Content Curation • Proactively collect photos, videos, and updates from field teams across multiple regions, • Build relationships with project managers, superintendents, and crews to source content, • Follow up consistently with field teams to capture contentthis role requires persistence and proactive communication, • Conduct weekly interviews with internal SMEs, • Ghostwrite LinkedIn posts, articles, and insights on behalf of leadership and technical experts, • Support internal storytelling that celebrates crews, projects, and company wins, • Help communicate key updates, milestones, and initiatives across the organization, • Ensure all content aligns with established brand standards and messaging, • Work directly with the CMO to execute and refine content strategy, • Consistent, high-quality, audience-focused content across all brands, • Increased visibility and recognition of field crews and project work, • Strong engagement from both internal SMEs and field teams, and external audiences (followers, impressions, interactions), • Turn field updates into timely content while projects are still active and relevant, • Content that supports recruiting, sales, and brand awareness efforts, • A growing library of authentic, field-driven content Qualification Requirements Experience • 15 years in marketing, communications, or content creation Core Skills • Strong writing and storytelling ability (clear, concise, engaging), • Ability to translate technical work into simple, engaging language, • Experience creating social media content (B2B preferred, construction a plus), • Basic graphic design and video editing skills (Canva, Adobe, CapCut, etc.), • Comfortable interviewing and extracting insights from technical professionals, • Curious and proactive; comfortable reaching out to field teams and leadership, • Organized and able to manage multiple brands and content streams, • Strong communication and relationship-building skills The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to handle or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to sit, stand, and walk. The employee is occasionally required to climb, or balance, and stoop, kneel crouch, or crawl. The employee occasionally is required to lift and/or move up to 25 pounds and to walk up to mile daily. Specific vision abilities in this job include close vision and distance vision. Work Environment Application Requirements To be considered, applicants must submit: • Resume Final candidates will be asked to complete a short exercise. Given a sample job site photo and a few project details, create: 1 LinkedIn post 1 Instagram caption 1 short-form video concept This helps us understand how you think, write, and translate field work into content. Why This Role Matters Most companies in our industry struggle to tell their story. You will play a key role in changing that by helping us: • Celebrate the people behind the work and reinforce our ownership culture, • Build trust with customers and partners This role has a clear path to grow into: • Senior Content Strategist, • Brand Manager, • Marketing Lead within Legacy Note: Legacy Utility Group is a drug-smoke and alcohol- free workplace. Drug testing is a requirement for employment. Legacy Utility Group is an Equal Opportunity Employer.

Job Description At Avocados From Mexico®, we nurture hearts to live life deliciously. The Senior Brand Manager is a high‑impact, strategic leadership role responsible for shaping, elevating, and protecting the AFM brand across all consumer touchpoints. Reporting directly to the Director of Brand & Digital, this role serves as a critical driver of AFM’s integrated brand vision—bridging brand strategy, creative excellence, digital innovation, and culturally resonant storytelling. The Senior Brand Manager leads the development of breakthrough brand platforms, oversees world‑class agency partnerships, and drives the execution of integrated marketing programs across General and Hispanic markets. This leader is a visionary strategist, a disciplined operator, and a collaborative partner who ensures AFM’s brand remains culturally relevant, distinctive, and performance‑driven. Brand Strategy & Planning · Lead the end-to-end brand strategy, including positioning, messaging, and long-term brand vision. · Own the annual Brand Plan, ensuring it reflects consumer insights, cultural trends, and business priorities. · Develop and manage the Brand Learning Plan, partnering with Research & Analytics to identify learning needs, design testing roadmaps, and translate insights into strategic action. · Serve as the brand steward, ensuring consistency across all offline channels and creative expressions. · Oversee delivery of world class creative and strategic solutions based on brand business goals. Creative Leadership & Agency Management · Lead the development of breakthrough creative platforms across TV, radio, OOH, experiential, and partnerships. · Write inspiring, insight-driven creative briefs and guide agencies toward bold, high-craft creative and strategic work. · Provide clear, strategic creative feedback that elevates ideas and ensures alignment with overall brand strategy. · Manage multiple agencies (creative, experiential, production, partnerships) with a high bar for strategic thinking, craft, and accountability ensuring budget alignment and on time delivery. Brand Campaign Development & Offline Execution · Oversee the creation and execution of the annual Brand Campaign, ensuring integration across channels. · Partner with Media and Digital teams to ensure creative and strategy align with channel plans and reach goals. · Lead experiential programs and brand partnerships that drive cultural relevance and in-person engagement. · Collaborate with PR on talent/celebrity integrations that elevate brand storytelling. Production Excellence & Performance Optimization · Own all aspects of offline production, including TV/video, radio, OOH, experiential activations, talent usage, food styling, logistics, and budget management with a strong sense of digital needs for asset distribution in other platforms. · Ensure world-class production quality that reflects AFM’s brand identity and creative ambition. · Lead concept testing, creative testing, brand tracking, and post-campaign measurement in partnership with Research & Analytics. · Translate insights into actionable optimizations that improve creative effectiveness and brand performance on each execution. Skills/Qualifications · Strong strategic thinker with experience building and executing brand strategies and annual brand plans. · Strong understanding of CPG dynamics, retail environments, and shopper behavior · Experience managing full-funnel marketing (brand + performance) · Ability to translate data into business decisions, not just insights · Skilled at evaluating creative work and giving clear, actionable feedback. · Comfortable operating in ambiguity and fast-moving environments · Proven ability to lead agencies and manage complex offline campaigns. · Deep experience in TV, radio, OOH, experiential, and partnership production. · Strong analytical skills with the ability to interpret research and apply insights. · Excellent communicator with strong presentation and influencing skills. · Highly organized, detail-oriented, and able to manage multiple projects at once. · Strong collaborator who builds effective cross-functional relationships. · Solid financial acumen with experience managing budgets and scopes. · Completes training requirements as assigned. · Ability to take on ad-hoc projects as assigned. · Willingness to work additional hours as business demands may require. · Bilingual (Spanish) preferred but not required. · Able to travel up to 10%. Education/Experience Requirements · 7-10+ years of experience in brand management, integrated marketing, or related fields; CPG experience strongly preferred. · Proven experience leading offline brand campaigns across TV, radio, OOH, experiential, and partnerships bringing together digital partners. · Strong background in creative development and production, including large-scale video and content shoots. · Experience working with or within top-tier creative agencies. · Bachelor’s degree required; MBA preferred. · Experience using research, testing, and insights to guide brand strategy and creative decisions. · Demonstrated ability to manage budgets, scopes, and complex production timelines. · Super Bowl marketing programs and TV production experience is a plus.