Marketing Communications Manager
hace 20 días
Boston
Job DescriptionYou must be Massachusetts-based. Direct emails will be ignored and disqualified. About Us: Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management. Position Overview: Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).Key ResponsibilitiesAccount Management * Manage scope, budget burn, staffing plans, vendor SOWs, and timeline; escalate risks with mitigation options. * Ensure brand and message consistency statewide, while enabling district-level customization. Communications & Outreach * Lead the customer communications plan aligned to brand messaging and behavior change goals. * Oversee content calendar (social, email, SMS, web, educator toolkits, PSA), approvals, and performance optimization. * Coordinate with media relations for statewide messaging and earned media. Stakeholder Engagement & Partnerships * Build and run a statewide coalition (schools/districts, law enforcement/EMS, hospitals, faith/sports groups, CBOs). * Stand up and maintain a partner CRM; set partner tiers and MOUs/LOIs; track activations and contributions. Event & Forum Management * Own event playbooks: permitting, venue ops, run-of-show, A/V, interpretation, accessibility, and volunteer management. * Capture learnings and codify improvements into reusable playbooks. Qualifications * 7–10+ years in program management for public health, transportation safety, education, or community campaigns. * Demonstrated success delivering statewide or multi-district outreach with measurable outcomes. * Hands-on experience running large community events and school-based programming. • Strong communicator and organizer: builds coalitions, manages vendors, and leads field teams. wClnUARnbu