Senior Marketing Manager
1 day ago
Los Angeles
Job Description ABOUT LENDWISE MORTGAGE Lendwise Mortgage Inc. is a California-based mortgage banking company dedicated to helping borrowers navigate one of life’s most significant financial decisions. With a team of experienced loan officers serving diverse communities across California, Lendwise combines personalized service with competitive products to deliver exceptional lending experiences. THE OPPORTUNITY This is a foundational marketing leadership role with direct CEO access and the mandate to build Lendwise’s marketing engine from strategy through execution. You will own two equally critical missions: elevating the Lendwise brand in a competitive California mortgage market and creating a best-in-class marketing support system that helps each loan officer generate leads, build referral partnerships, andclose more loans. This is not a “set strategy and delegate” role — you will be the strategist, executor, and optimizer, with the ability to build a small team over time as the company grows. CORE RESPONSIBILITIES Corporate Brand & Market Positioning • Develop and execute Lendwise’s brand strategy, visual identity, messaging framework, and competitive positioning across all channels, • Own the company website: SEO strategy, content marketing, conversion optimization, landing pages, and analytics, • Manage corporate social media presence (Facebook, Instagram, LinkedIn, YouTube, TikTok) with a minimum of 3–5 posts per week, • Create thought leadership content: blog posts, market updates, educational videos, infographics, and borrower guides, • Develop and execute paid digital advertising campaigns (Google Ads, Meta Ads) with geo-targeted California strategies, • Build and manage email marketing programs: company newsletters, market updates, seasonal campaigns, and product announcements, • Serve as the dedicated marketing partner to all Lendwise loan officers with responsive, high-quality support and fast turnaround, • Onboard new LOs with personal branding kits: headshot coordination, bio development, tagline, Google Business Profile setup, CRM workflows, and personal landing page, • Create and maintain a compliance-approved template library of flyers, social media posts, email campaigns, listing sheets, open house materials, and co-branded realtor collateral, • Develop individualized social media content calendars for LOs and provide coaching on best practices, • Support LO referral partner relationships through co-marketing materials, joint event planning, and co-branded digital content, • Manage review generation campaigns for individual LOs: post-close SMS and email review requests, review profile monitoring, and coaching, • Build and manage multi-channel lead generation programs targeting both new borrowers and past clients, • Implement CRM-driven drip campaigns: new lead nurture sequences, in-process borrower communications, post-close relationship campaigns, and refinance re-engagement triggers, • Develop borrower process notification workflows — automated milestone updates for borrowers and referral partners, • Create past client re-engagement strategies: equity monitoring alerts, rate watch campaigns, anniversary emails, and home value updates, • Design engagement-to-conversion strategies moving prospects from awareness through pre-qualification and application, • Plan and execute 1–2 events per month: homebuyer workshops, realtor appreciation events,community sponsorships, and referral partner networking, • Create event promotion campaigns across email, social media, and direct outreach, • Manage event logistics, lead capture (QR codes, registration), and post-event follow-up sequences, • Ensure all marketing materials comply with TILA/Reg Z, RESPA Section 8, Fair Housing Act, ECOA, CAN-SPAM, TCPA, and California DRE/DFPI advertising requirements, • Maintain NMLS identifiers and Equal Housing Lender logos across all materials, • Review and approve all LO marketing before publication, including social media, flyers, emails, and web content, • Monitor LO social media and web presence for compliance using automated tools, • Track and report monthly on all marketing KPIs: leads by source/cost, conversion rates, email engagement, social growth, Google reviews, website traffic, and event ROI, • Monitor pull-through rates and flag sustained dips below 60%, • Measure LO adoption and engagement with marketing tools and programs, • Bachelor’s degree in Marketing, Business Administration, Communications, or related field, • 5–7+ years of marketing experience with at least 3 years in mortgage, real estate, or financial services, • Demonstrated experience supporting both corporate brand marketing and distributed sales team (loan officer) enablement, • Deep understanding of mortgage marketing regulations: TILA, RESPA, Fair Housing, ECOA, NMLS requirements, CAN-SPAM/TCPA, • Proficiency with mortgage-specific CRM platforms (Total Expert, Surefire, Jungo, or similar) and marketing automation, • Hands-on expertise in SEO/SEM, Google Ads, Meta advertising, social media management, email marketing, and content creation, • Strong analytical skills: Google Analytics, campaign attribution, and data-driven decision making, • Excellent written and verbal communication with ability to create compelling copy, design briefs, and strategic presentations, • Experience managing Google Business Profiles, online review platforms, and reputation management, • Working knowledge of design tools (Canva, Adobe Creative Suite) and video creation/editing, • MBA or advanced degree in Marketing or related field, • Experience at a mortgage banking company or brokerage with multiple loan officers, • Google Analytics and/or Google Ads certification, • HubSpot Marketing certification or equivalent, • Experience with Homebot, BombBomb, BankingBridge, or similar mortgage engagement platforms, • Experience with compliance monitoring tools (PerformLine, ActiveComply), • Bilingual capabilities (Spanish, Mandarin, or other languages serving California communities), • Track record of building marketing functions from the ground up at growing companies This role will be measured against clearly defined metrics across five categories: • Lead Generation: Monthly lead volume, cost per lead, cost per funded loan from marketing activities, • Conversion: Lead-to-application rate, pull-through rate (target: 65%+), marketing-attributed funded loans, • Digital Presence: Website traffic growth, social media engagement, Google review rating (target: 4.5+ stars) and volume, • Email Performance: Open rates (target: 25%+), click-through rates (target: 2.5%+), drip campaign conversions You will evaluate, implement, and manage a marketing technology stack that may include: CRM / Automation: Total Expert, Surefire, Jungo, or HubSpot Borrower Engagement: Homebot, BombBomb, BankingBridge Social Media: Hootsuite, Buffer, or Sprout Social Review Management: Birdeye or Podium Email Marketing: CRM-integrated or Mailchimp / ActiveCampaign Compliance Monitoring: PerformLine or ActiveComply Design: Canva, Adobe Creative Suite Analytics: Google Analytics, Search Console, CRM dashboards Advertising: Google Ads, Meta Ads Manager Event Management: Eventbrite, QR code lead capture tools COMPENSATION & BENEFITS • Base Salary: $115,000–$140,000 (commensurate with experience), • Performance Bonus: 10–20% annual bonus tied to lead generation targets, marketing ROI, and company production goals, • Benefits: Medical, dental, and vision insurance; 401(k) with employer match; paid time off; life and disability insurance; professional development budget Please submit your resume, a brief cover letter outlining your mortgage marketing experience, and 2–3 examples of marketing campaigns or materials you have created. Work Location: In person