Director, Consumer Research
10 days ago
Los Angeles
Once upon a time, stories lived only on pages. Then, we brought them to life through sound. Pocket FM is revolutionizing audio storytelling, turning immersive fiction into long-form, binge-worthy experiences. With over 100,000 hours of content, 200,000 creators, and 100 million listeners, we are one of the world’s largest audio streaming platforms. Our listeners spend an average of 150+ minutes per day with us, streaming more than 4 billion minutes of audio series every month. The Director, Consumer Research will be responsible for helping Pocket understand how people discover, experience, and emotionally connect with stories on our platform. In this role, you’ll sit at the intersection of user behavior, culture, and product development, translating qualitative and quantitative insights into clear, actionable recommendations that shape our roadmap. The ideal candidate for this role is someone who’s curious about why people watch, play, share, and obsess over the content that they love. Responsibilities: Own Deep Consumer Understanding • Build and maintain rich audience profiles that go beyond demographics, including:, • Lifestyle habits (media consumption, interests, shopping behavior, cultural touchpoints), • Motivations, emotional drivers, and preferences, • Answer foundational questions like:, • Who is our core listener?, • What do they care about?, • Analyze first-party data (app behavior, cohorts, retention, engagement), • Design and execute:, • Surveys, • Interviews, • Focus groups, • Cultural and trend research, • Create insight decks, reports, and narratives for leadership, • Translate findings into recommendations that influence:, • Brand strategy, • Creative direction, • Campaign planning, • Go-to-market decisions, • Map companies, brands, and platforms with overlapping audiences, • Identify affinity categories (fashion, beauty, lifestyle, entertainment, tech, etc.), • Advocate for audience-first thinking across Brand, Growth, and Content teams, • Help ensure decisions are grounded in real consumer insight, not assumptions Qualifications: Experience • 4–8+ years in consumer research, insights, market research, or brand strategy, • Experience working with consumer-facing products, media, entertainment, or lifestyle brands, • Mixed-Methods Research: Strong in both qualitative and quantitative approaches, • Insight Storytelling: Can turn complex data into clear, compelling narratives, • Strategic Thinking: Understands how insights connect to business outcomes, • Experience in media, entertainment, audio, or creator-driven platforms, • Familiarity with cultural trend analysis or youth / fandom-driven audiences, • Experience partnering with brand, growth, or partnerships teams