Brand Director at Twillory
21 hours ago
Valley Stream
Job Description:\n\nRole: Brand Director Employment Type: Full-time, In-House Location: 181 S Franklin Ave, Valley Stream, NY 11581 Schedule / Time Zone Expectations: 9 to 5 PM EST In-house Monday through Thursday; WFH Friday Company: Twillory Compensation Structure: USD Salary Range $150,000 – $180,000. About Us - Twillory At Twillory, we believe looking sharp and feeling good shouldn't be mutually exclusive. We're redefining performance menswear with products that deliver comfort, style, and smart innovation. As a fast-growing direct-to-consumer brand, we're on a mission to elevate everyday essentials—and we're looking for a strategic and creative Brand Director to help shape the next chapter of our story. About the Role We're looking for a Brand Director to own and evolve how Twillory shows up in the world. You'll set the brand vision, lead our creative team, and ensure everything we put out—from our website and editorial campaigns to organic content and email—feels unmistakably Twillory. This is a pure brand role: you're the guardian of our identity, the voice behind our storytelling, and the creative standard-bearer for everything we say and show. You'll collaborate closely with our growth team, but your focus is brand—building something people recognize, trust, and love. Essential Functions: The fundamental responsibilities of this role. These are the core areas the Brand Director must own for the role to fulfill its purpose. Team leadership and creative management — leading, managing, and inspiring the in-house creative team. Brand strategy and voice — defining and evolving Twillory's brand voice, tone, and messaging across all platforms. Content and creative direction — owning the organic content strategy and directing creative output across design, photo, and video. Campaign management and calendar planning — owning the seasonal and promotional marketing calendar and leading editorial campaigns end-to-end. Cross-channel brand oversight — ensuring brand consistency and quality across every owned channel, including Twillory.com. Primary Responsibilities: The day-to-day work the Brand Director will spend the majority of their time doing, organized by area of ownership. Team Leadership & Creative Management Lead, co-manage, and inspire a team of 5 to 6 creative professionals including designers, content creators, and video editors. Set clear creative direction, provide regular feedback, and foster a high-performance, collaborative team culture. Partner with the C-Suite to align creative team output with brand priorities and broader business goals. Build and maintain workflows and processes that keep the creative team efficient, accountable, and producing at a high standard. Champion a culture of creative excellence while ensuring speed and responsiveness to the business's needs. Brand Strategy & Voice Define and evolve Twillory's brand voice, tone, and messaging strategy. Ensure consistent brand identity across all platforms: website, email, packaging, social media, and organic content. Maintain and enforce brand guidelines to ensure high creative standards across all teams and partners. Serve as the final word on what is and isn't on-brand—bringing a sharp, confident editorial point of view to every decision. Content & Creative Direction Lead the organic content strategy, ensuring storytelling reflects the brand and resonates with our audience. Direct the creative team in developing brand-forward assets across design, photo, and video. Plan and coordinate photo and video shoots by developing creative briefs, selecting talent, managing logistics, and ensuring asset delivery aligns with campaign goals. Provide brand guardrails and creative input to the growth team — ensuring brand integrity is maintained across paid channels without owning ad production directly. Campaign Management & Calendar Planning Own and manage the seasonal and promotional marketing calendar, including launches, sales, and product campaigns. Develop and lead editorial campaigns that tell the Twillory story — bringing together product, lifestyle, and brand narrative into cohesive, high-impact moments across channels. Project manage execution of campaigns across functions — keeping timelines, creative, and messaging aligned. Brief and oversee development of campaign creative from ideation through final delivery. Cross-Channel Brand Oversight Own the brand experience on Twillory.com — overseeing the look, feel, and messaging of the site to ensure it reflects brand standards. Ensure brand consistency across all owned channels: website, email, SMS, organic social, influencer partnerships, and packaging. Partner with the lifecycle/email team to align messaging and creative retention initiatives. Review and approve marketing copy, visual assets, and creative layouts to ensure cohesion and quality. Required Experience & Skills: 6–8 years of brand marketing or brand management experience, ideally in men's fashion or a DTC menswear brand. A genuine, well-developed sense of men's style — you know what looks good, why it works, and how to translate taste into brand direction. Expert-level copywriting skills; you write with clarity, confidence, and a distinct voice, and you can tell the difference between good copy and great copy. Proven experience managing and leading a creative team in a fast-paced environment. Track record of developing and executing 360°ree; brand campaigns. Strong creative instincts and the ability to define and defend what "on-brand" looks like across every touchpoint. Comfortable and proficient using AI tools to enhance creative output, accelerate workflows, and scale brand content. Highly organized, with excellent project management skills and attention to detail. Comfortable leading with both vision and hands-on execution in a fast-moving, entrepreneurial setting. Preferred Experience & Skills: Extra experience or skills that would make someone stronger, but are not required to be considered. Background in creative direction or content production. Familiarity with tools like Monday, Klaviyo, Notion, Figma, or Shopify. Current Tech Stack: Monday.com, Klaviyo, Notion, Figma, Shopify Benefits: PTO - 2 weeks PTO Additional Holidays - Additional Jewish Holidays with office closure Sick Time - Sick time provided Health Insurance + Dental Insurance/Vision - Full Medical, Dental, & Vision 401k Match - 401K Matching up to a % Equal Opportunity Employer Statement & Compliance Notice Applicable to All Candidate Types | United States, European Union & International 1. Recruiting Structure & Employer of Record This opportunity is managed through TalentPop. Depending on the nature of the engagement, TalentPop may be acting as a direct employer, or as a recruiting partner facilitating the process on behalf of a client organization. The employment or engagement structure for this role will be one of the following: • Direct employment with TalentPop, where TalentPop is the employer of record — applicable to in-house and directly employed placements • Direct employment with the client organization, where the client is the employer of record and TalentPop is the recruiting intermediary • An independent contractor or consultant arrangement, structured in accordance with applicable law in the relevant jurisdiction • Employment facilitated through an Employer of Record (EOR) or Professional Employer Organization (PEO), where required by local law, particularly for international placements The specific structure applicable to this role will be communicated during the recruitment process. Regardless of structure, all decisions relating to hiring, compensation, benefits, applicable policies, and separation are made by the employing or engaging entity — whether TalentPop or the client. 2. Equal Opportunity Employment The employing or engaging organization for this role is an Equal Opportunity Employer committed to a workplace free from discrimination and harassment. 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Categories of personal information collected during recruitment may include identifiers, professional and employment history, educational background, and information you voluntarily provide. We do not sell or share candidate personal information for cross-contextual behavioral advertising. To exercise your California privacy rights, please contact your TalentPop recruiter. European Union, EEA & United Kingdom — GDPR If you are located in the European Union (EU), European Economic Area (EEA), or United Kingdom (UK), your personal data will be processed in accordance with the General Data Protection Regulation (GDPR) and, where applicable, the UK GDPR. Data Controller: The data controller for recruitment-related personal data is TalentPop and/or the relevant client organization, as applicable to the structure of this engagement. Contact details for the relevant data controller will be provided upon request or during the recruitment process. 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U.S. jurisdictions with active pay transparency posting requirements include, but are not limited to: California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington, Washington D.C., and the cities of Cleveland and Columbus, Ohio. Additional state and local requirements continue to emerge. Where this role may be filled remotely, pay transparency requirements of the candidate's location may also apply. Salary history: We do not request or rely on prior salary history in making compensation decisions, in accordance with applicable salary history ban laws. European Union & EEA In accordance with the EU Pay Transparency Directive (EU 2023/970), which requires member states to implement binding transparency obligations effective 7 June 2026, the initial pay level or salary range for this role is included in the job description or will be provided prior to any interview. Candidates will not be asked about their previous salary. All Regions Actual compensation will be determined by the employing or engaging entity and may vary based on factors including experience, skills, qualifications, geographic location, and business needs. This posting does not constitute a contract or guarantee of compensation. 5. Reasonable Accommodations The employing or engaging organization provides reasonable accommodations to qualified individuals with disabilities and to individuals with sincerely held religious beliefs, practices, or observances, in accordance with applicable law, including the Americans with Disabilities Act (ADA), the Rehabilitation Act, applicable state and local