E-Commerce Operations Manager
19 hours ago
Miami
Sales Admin & E-Commerce Specialist Key Responsibilities Sales & E-Commerce Strategy • Build and maintain weekly, monthly, and seasonal sales forecasts by product, collection, and region., • Develop and execute data-driven sales strategies to achieve revenue goals across e-commerce, wholesale, and marketing channels., • Oversee Shopify performance analytics, identifying growth opportunities to increase conversion rate, AOV, and customer retention., • Manage Shopify’s backend operations with precision — including product setup, collections, pricing, inventory updates, merchandising, and reporting., • Ensure the website layout and product positioning consistently highlight best-sellers, high-inventory styles, and seasonal priorities., • Implement and test new strategies to drive sales, including bundles, BOGO offers, sample sales, gift-with-purchase, and social-media-based campaigns., • Prepare comprehensive sales and performance reports for leadership with actionable insights, trends, and projections., • Support brand leadership in strategic financial decisions tied to campaigns, launches, and inventory optimization., • Maintain strong alignment with luxury brand presentation standards — ensuring all e-commerce visuals, copy, and merchandising reflect elevated aesthetics consistent with high-end fashion and lifestyle markets. Wholesale Sales & Business Development • Actively prospect and procure new wholesale accounts through outreach, cold emailing, and relationship building., • Develop systems and processes to manage wholesale inquiries, order tracking, and follow-up communication., • Create and maintain wholesale client databases, ensuring leads and opportunities are organized for continuous pipeline growth., • Assist with wholesale projections, targets, and reporting to ensure alignment with overall company revenue goals., • Collaborate with leadership to identify key wholesale goals and strategies to offset DTC sales fluctuations., • Support the foundation and structure of the company’s wholesale department — including documentation, line sheets, and client onboarding workflows., • Possesses experience working with luxury retailers, boutiques, and high-end buyers — ensuring all communication, presentations, and client interactions reflect a refined and professional luxury standard. Administrative & Operational Oversight • Maintain complete accuracy across financial records, invoices, budgets, and compliance documentation., • Implement organized systems for reporting, expenses, and communication between sales, operations, and marketing., • Coordinate with logistics and customer service to ensure returns, exchanges, and financial records align with projections., • Manage vendor payments, expense reporting, and monthly reconciliation., • Develop and enforce SOPs for sales, administrative, and financial workflows to maintain efficiency and scalability., • Ensure all administrative practices uphold the brand’s luxury image through organization, accuracy, and consistent high-level execution. Cross-Department Collaboration • Partner with the Brand Manager (COO) and CEO to align all departments toward weekly and monthly revenue goals., • Collaborate with marketing to align ad spend, influencer budgets, and promotional campaigns with sales ROI., • Coordinate with warehouse and fulfillment to ensure inventory flow matches sales forecasts and launch timelines., • Lead weekly performance meetings to share insights, track progress, and recommend optimization strategies., • Act as the central reporting hub between departments, providing leadership with clear, data-backed updates., • Collaborate closely with creative and marketing teams to maintain luxury consistency across all visuals, campaigns, and brand communications. ⸻ Qualifications • 3–5+ years of experience in e-commerce, sales operations, or admin roles within fashion, beauty, or luxury industries., • Proven experience with luxury-focused brands — understanding the importance of presentation, product positioning, and client experience., • Extremely experienced in Shopify — both frontend and backend management, analytics, merchandising, and automation., • Proven success in sales strategy, forecasting, and outreach (including cold email and lead generation)., • Familiarity with wholesale procurement, account management, and B2B outreach systems., • Strong knowledge of key sales metrics (conversion rate, AOV, ROI, CAC)., • Skilled in Excel/Google Sheets, Shopify Analytics, GA4, QuickBooks, or Xero., • Excellent communication, organization, and leadership skills. ⸻ Traits We Value • Luxury-Focused: Understands that presentation, consistency, and precision drive perceived value. Experienced in maintaining luxury-level visuals, communication, and client relationships., • Sales-Minded & Proactive: Constantly identifies new ways to drive revenue and engagement., • Analytical & Detail-Oriented: Turns data into insights and actionable plans., • Collaborative Leader: Works seamlessly across all departments to execute goals and maintain alignment.