Digital Marketing Specialist
hace 6 días
South Houston
Job Description Digital Marketing Specialist - Revenue Operations Specialist Compensation: Starting pay of $58,000 to $73,000 annually + three performance bonuses a year! Location: South Houston, TX (This is NOT a remote position.) YOU MUST HAVE HUBSPOT EXPERIENCE TO BE CONSIDERED FOR THIS ROLE Huyett is a leading B2B master distributor and manufacturer, serving OEMs, distributors, and manufacturers that rely on speed, accuracy, and reliability to keep their operations running. As our digital and sales channels continue to scale, the ability to connect marketing activity directly to revenue outcomes is critical. The Digital Marketing Specialist – Revenue Ops Specialist plays a key role in that connection. This position is responsible for leveraging HubSpot as a revenue engine, supporting account‐based marketing (ABM), managing lead and pipeline operations, and ensuring high‐quality data flows across Marketing, Sales Operations, Outside Sales, and E‐Commerce. This is a hands‐on, systems‐oriented role for someone early in their RevOps career who enjoys building processes, working in HubSpot daily, and enabling sales teams with better data, visibility, and follow‐up. The work directly impacts how Huyett identifies, engages, and converts high‐value accounts—improving customer acquisition, pipeline efficiency, and long‐term customer lifetime value. What You’ll Do HubSpot & Revenue Operations • Configure and maintain HubSpot lifecycle stages, lead statuses, deal stages, pipelines, and custom properties aligned to Huyett’s revenue process, • Build, test, and optimize workflows for lead capture, scoring, enrichment, routing, and follow‐up, • Support marketing‐to‐sales handoff by maintaining SLAs, routing logic, and task/queue automation, • Document processes and ensure consistent system usage across teams Account‐Based Marketing (ABM) Support • Build and maintain target account and contact lists based on ICPs, firmographics, and buying roles, • Support multi‐touch ABM programs (email nurtures, sales follow‐up, reporting) within HubSpot, • Track account engagement and progression through the funnel to identify sales‐ready opportunities Data Enrichment & Prospecting • Use ZoomInfo (or similar tools) to prospect and enrich company and contact data, • Maintain data quality standards including completeness, normalization, and duplicate management, • Ensure enriched data supports accurate segmentation, routing, and reporting Campaign & Email Operations • Build and QA email campaigns, landing pages, forms, lists, and CTAs in HubSpot, • Apply segmentation strategies to deliver relevant messaging to prospects and customers, • Support designers and content creators by coordinating assets and final campaign setup Reporting & Funnel Visibility • Create and maintain dashboards and reports covering:, • Lead volume and conversion (MQL → SQL), • Pipeline health and opportunity progression, • ABM engagement and campaign performance, • Deliver regular insights to Marketing, Sales Ops, and leadership to support decision‐making Cross‐Functional Collaboration • Work closely with Sales Operations, Outside Sales, Marketing, and E‐Commerce teams, • Support training and adoption of HubSpot processes and reporting, • Act as a bridge between systems and teams to reduce friction and improve execution What We’re Looking For Required Qualifications • 1–3 years of hands‐on experience using HubSpot (Marketing Hub required; Sales or Ops Hub a plus), • Experience building workflows, lists, properties, and reports in HubSpot, • Understanding of lead management, pipeline concepts, and marketing automation, • Strong attention to detail and comfort working with data and systems, • Ability to follow defined processes while identifying opportunities for improvement Preferred Qualifications • Experience with ZoomInfo or other data enrichment/prospecting tools, • Exposure to B2B marketing, ABM, or sales enablement workflows, • HubSpot certifications (Marketing Software, Sales Software, RevOps), • Intermediate Excel or Google Sheets skills Why This Role Matters at Huyett • Directly supports revenue growth by improving lead quality and sales follow‐up, • Enables account‐based strategies critical to B2B manufacturing and distribution, • Improves visibility across the customer journey, from first touch to repeat purchase, • Establishes Revenue Operations as a scalable competency for the company’s next phase of growth What Success Looks Like • Clean, reliable HubSpot data supporting confident sales outreach, • Faster, more consistent lead follow‐up from Marketing to Sales, • Improved conversion rates and clearer pipeline visibility, • Strong adoption of HubSpot processes across teams Work Environment: This is a manufacturing plant environment. Exposure to high temperatures, moving machinery, moving equipment, heights and confined spaces. EEOE: Huyett is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, disability, or genetic information. To Learn More About Huyett: