Digital Content & Communications Specialist
hace 3 días
Mesa
Job DescriptionReady to take your marketing career higher? Sonoran Roots is seeking a driven and creative marketing professional to help expand our brand presence and connect with Arizona's cannabis community! Bring your ideas, energy and passion to our marketing team! Sonoran Roots is looking for a highly motivated and reliable individual to join our team as a Digital Content & Communications Specialist. ABOUT THE COMPANY: Sonoran Roots is a vertically integrated, craft cannabis company headquartered in Tempe, Arizona. As an independent and locally owned company founded by Arizona natives, Sonoran Roots maintains a focus on producing high-quality, clean, and compliant cannabis products for its customers. The company owns and operates three cultivation facilities (Mesa & Tempe), a state-of-the-art extraction lab (Tempe), and well-established retail dispensaries (Glendale, Chandler, Flagstaff, Tucson, Mesa, Queen Creek, Phoenix). Our family of brands is well known for quality in the Arizona market and includes Sonoran Roots Cannabis, Canamo Concentrates, Canamo CBD, and Ponderosa Dispensary. Achievements: • Cannabis Business Times 2024 Best Cannabis Companies To Work For | Cultivation, • "Best Cannabis Vape" - Canamo - in the Best of Phoenix Readers' Choice 2024, • "Best Dispensary for Service" - Ponderosa - in the Best of Phoenix Readers' Choice 2024, • "Best Flower Brand" - Sonoran Roots - in the Best of Phoenix Readers' Choice 2024 Our Mission:Provide the most consistent, high-quality products and services to the patients, customers, and dispensaries of Arizona, while making a lasting, positive impact on employees and the community. Our Values: R: Respect - Treat people with appreciation and dignity O: Open-Mindedness - Be willing to listen to other ideas and consider alternative solutions O: Opportunity - look at any obstacle as the means to creating possibility T: Teamwork - the whole is greater than the sum of the parts S: Sincerity - take pride in your work and be mindful in how your actions impact others ABOUT THE POSITION: The Digital Content & Communications Specialist is responsible for planning, creating, and deploying content across all digital channels to support marketing campaigns, product launches, and promotions. This role ensures that externally facing messaging across web properties, email, text, app push, ad, or social posts supports business and campaign goals. You'll collaborate closely with the entire Marketing Team and other departments to make sure our content strategy is cohesive and effective across channels. JOB DUTIES AND RESPONSIBILITIES: Campaign/Project Planning & Execution • Develop cohesive monthly and campaign-based content calendars across:, • Email, • SMS, • App notifications, • Websites, • Paid digital ads, • In-store screens, • Social media, • Write and edit clear, engaging, compliant copy tailored to each platform's format and audience., • Build and deploy email and SMS campaigns using internal and external ESP/SMS platforms., • Build monthly performance summaries with insights and recommendations., • Optimize content performance and refine audience targeting. Cross-Functional Collaboration • 3-5 years of experience in content marketing, digital communications, or integrated marketing., • Experience managing multi-channel campaigns (email, paid digital, social, SMS, web)., • Copywriting and editing skills with an eye for brand tone and compliance., • Bachelor's degree in Marketing, Communications, or related field., • Working knowledge of Miro, Canva, Monday, or similar tools., • Experience in cannabis, CPG, retail, or other regulated industries., • Understanding of paid digital advertising metrics and optimization principles., • Familiarity with web CMS platforms and basic SEO practices., • Basic design, photography, or content production skills are a plus., • Ability to stand and walk for extended periods., • Frequent movement between event locations, meeting spaces, or customer sites., • Ability to lift and carry materials, equipment, or promotional items (typically up to 25-50 lbs). Pay Rate: $75,000 annually License/Certification: Facility Agent (FA) card (required to start work) Criminal background check will be performed; most marijuana-related crimes will not negatively impact an application.