Marketing Specialist
3 days ago
Lubbock
Job Description Marketing Specialist (Industrial Services) Compensation: $55,000-$65,000 base + comprehensive benefits About the Opportunity Snelling is recruiting a Marketing Specialist for a confidential client in the industrial services space. In this role, you'll operate at the intersection of Business Development and technical teams-working daily with Engineers, Project Managers, and Drafters-to turn complex project work into clear, client-ready messaging that drives revenue. If you like owning outcomes, building crisp presentations, and running social channels with measurable impact, this is the place to do it. What You'll Do • Partner with Business Development to plan, execute, and optimize demand-gen campaigns that build a quality pipeline., • Own social media (editorial calendar, posting, engagement, performance tracking) and showcase projects, people, and capabilities., • Create client-facing materials-presentations, one-pagers, case studies, emails, and landing pages-that simplify technical content., • Lead communications for specialty projects: milestones, stakeholder updates, and internal/external announcements., • Build executive-ready decks in PowerPoint for client introductions, bid/proposal meetings, and project briefings., • Translate technical inputs (drawings/blueprints, specs, method statements) into accurate, market-ready content., • Support estimating/bid efforts (major plus): takeoffs, scope narratives, proposal packages, RFP/RFQ responses., • Own analytics in Excel: report on traffic, leads, conversion rates, campaign ROI, and content performance., • 2-5+ years in B2B marketing (industrial, construction, engineering, manufacturing, or energy preferred)., • Comfortable collaborating with Engineers/PMs/Drafters and communicating technical concepts clearly., • Hands-on social media experience (LinkedIn plus at least one additional platform) and content calendar ownership., • Proficiency with Excel (dashboards, pivot tables/lookups) and PowerPoint (storyboarding, design, presenter flow)., • Strong writing, editing, and visual storytelling with an eye for detail and deadlines., • Exposure to technical documents/blueprints preferred., • Estimating exposure (proposals, takeoffs, bid packages) is a major plus., • Bilingual (English/Spanish) a plus., • A measurable lift in qualified leads and brand visibility across West Texas., • Polished, accurate client introductions and proposal materials that help win work., • Consistent, on-brand social presence with clear KPIs and monthly reporting., • Salary: $55,000-$65,000 DOE Submit your resume for confidential consideration. Qualified candidates will be contacted promptly to discuss next steps. Point of Contact: Nicole Sharp ABOUT SNELLING Snelling is a locally owned recruiting & staffing firm with 200+ years of combined experience, proudly serving Lubbock and West Texas. We connect skilled professionals with outstanding companies across a variety of industries, offering temporary, temp-to-hire, direct-hire, and payroll solutions. Recognitions: Forbes Best Professional Search Firms® 2024 • Best of Staffing® Client Satisfaction Diamond Award () • Lubbock Avalanche-Journal Best of Lubbock® - WINNER / Best Employment Agency ().