Product Marketing Manager
21 days ago
Brea
Job DescriptionAbout AventonAventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services. We don’t just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon Position SummaryAs a Product Marketing Manager at Aventon, you’re the product marketing expert at the core of the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand.What You’ll Do • Translate complex product specifications into clear, compelling, customer-focused messaging., • Develop and execute product marketing strategies that align with brand, product, and sales objectives., • Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.Who You Are, • Passionate about cycling and knowledgeable about bike components, design, and performance., • Detail-oriented with the ability to identify and communicate product differentiators., • Develop and maintain product positioning, messaging, and copy for each model., • Define launch strategies, including target audience, messaging, objectives, and KPIs., • Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery., • Create sales tools including presentations, one-pagers, POP materials, and training content., • Develop and review product-related copy across marketing channels., • Monitor product performance metrics (sell-through, conversion, traffic)., • Work closely with product, sales, customer service, and marketing teams to ensure alignment., • Support and participate in product launches, trade shows, events, and on-site photo/video shoots., • Provide insights to Product Management for future enhancements, updates, and new product development.Qualifications:, • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)., • 3–5+ years of experience in product marketing, brand marketing, or a related role., • Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus., • Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing., • Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging., • Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment., • Experience collaborating cross-functionally with product, creative, sales, and operations teams., • Comfortable working with data and analytics to inform decisions and measure performance., • Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus., • Willingness to travel and participate in events, product demos, and on-site shoots., • Ability to ride and demonstrate bicycles is preferred.Physical Requirements and Environmental Conditions:, • Prolonged periods of sitting at a desk and working on a computer., • Ability to use hands and fingers to operate standard office equipment, including keyboard, mouse, telephone, and other technology., • Must be able to communicate clearly in person, over the phone, in presentations, and in writing., • Occasionally required to stand, walk, and move between departments, event spaces, and on-site shoot locations., • Ability to lift and carry up to 25 pounds (such as product samples, marketing materials, or shoot equipment)., • Ability to safely ride and demonstrate bicycles for product testing, demos, and content shoots., • Work is performed primarily in an in-office, climate-controlled environment., • Regular on-site presence required for photo and video shoots, which may involve extended periods of standing, walking, and working in indoor and outdoor environments with varying weather conditions., • May occasionally work in warehouse, showroom, or outdoor environments during product demos, events, trade shows, and on-site photo and video shoots., • Regular use of standard office equipment; noise level is typically low to moderate but may increase during shoots or events., • Regular work hours are Monday through Friday, with flexibility required to meet deadlines, support product launches, attend shoots, and accommodate travel schedules., • Travel may be required for on-site photo and video shoots, trade shows, dealer visits, and other company events. Keys to Success:, • DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities., • NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines., • RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future., • SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t., • ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Avant Sports, this probably isn’t the place for you. What We Offer, • Medical, Vision and Dental, Life Benefits, • Life & Supplement Life, • 401K retirement plan, • Vacation, Sick Leave & Personal Day, • Training and Development, • Career Opportunity!