Head of Influencer and Community Engagement
3 days ago
Los Angeles
Job DescriptionSalary: We are seeking a senior leader to elevate our influencer, ambassador, affiliate, events, and brand partnership programs across multiple platforms. This role is focused on driving measurable results through strong-performing content, revenue growth across channels, and deep community engagement. The ideal candidate will have extensive experience building and scaling creator programs, managing affiliate and ambassador networks, and leading brand partnerships and event activations that amplify reach and cultural relevance. They will collaborate closely with the Founder and Brand Lead, surfacing high-level opportunities, shaping long-term strategy, and ensuring flawless execution. This leader will oversee support roles, set clear goals, and hold teams accountable while serving as a connector between creators, community, and brand. The role requires a data-driven mindset, strategic vision, and a passion for building authentic, lasting relationships that grow both revenue and brand culture. Key Responsibilities Strategy & Engagement • Build and manage high-level creator lists across platforms., • Differentiate program strategies (e.g., Grin ambassadors vs. LTK/ShopMy affiliates)., • Engage creators strategically based on performance, conversion, and reach., • Develop community engagement plans, leveraging digital platforms and live events., • Innovate event concepts and partnership activations that generate both cultural buzz and measurable impact., • Maintain a strong pulse on creators, cultural trends, and emerging platforms. Cross-Functional Collaboration • Partner with organic and paid media teams to maximize content performance., • Surface high-level collaboration and partnership opportunities directly to the Founder., • Share insights and opportunities across brand, marketing, and product teams to ensure alignment. Performance & Metrics • Drive measurable outcomes tied to revenue contribution, UPT, cost per creator, reach, and discount code tracking., • Establish clear, trackable goals for program assistants and ensure accountability., • Define and monitor KPIs, including program revenue contribution, engagement growth across platforms, and affiliate/ambassador scaling year over year., • Deliver weekly, monthly, quarterly, and annual reporting on program performance. Platform Oversight • TikTok Shop: Fully own affiliate/partnership strategy, reporting, whitelisting, and content rollout., • LTK & ShopMy: Manage affiliate strategy, partnerships, reporting, and content rollout., • Grin: Lead ambassador program management, gifting strategy, and performance reporting., • Develop a TikTok LIVE program to drive sales Content & Briefs • Create engaging, conversion-driven briefs for creators and affiliates., • Drive mass gifting and community rapport through consistent program updates., • Partner with Brand Lead to review weekly content and align organic/paid repurposing opportunities., • Own rollout of content plans across all social platforms in collaboration with creative and brand teams. Paid Media & Whitelisting • Lead all whitelisting initiatives across all social platforms., • Manage marketing calendar with performance to ensure whitelisting goals are met., • Deepen ambassador involvement through live and digital touchpoints., • Maintain up-to-date, organized records of creators, influencers, celebrities, and ambassadors., • Treat programs as authentic community-building efforts rather than transactional channels. Leadership & Team Development • Act as a proactive driver: goal-oriented, strategic, and collaborative., • Mentor and develop junior team members, fostering a high-performance, collaborative culture., • Build scalable processes and SOPs that strengthen program execution across the team., • Collaborate closely with the Founder to align strategy and then take full ownership of execution. Events & Partnerships • Lead influencer and B2B partnership contracts., • Partner with Brand Lead to execute event initiatives, ensuring community engagement and cultural impact., • Leverage partnerships and events to drive revenue, content creation, and brand visibility. Public Relations • Oversee external PR teams to ensure alignment on gifting, stylist pulls, and relationship management., • Maintain PR lists for seeding, events, and high-profile gifting., • Partner with Brand Lead to support PR initiatives tied to editorial, events, and brand visibility. Collaborations (Face Of) • Serve as the face of high-level collaborations, including six-figure contracts with end-to-end oversight. Vision & Budget Management • Develop and present six-month strategic and budget proposals to leadership., • Set revenue contribution targets (e.g., 6% of total revenue via affiliates, ambassadors, and TikTok Shop)., • Minimum 10 years of Marketing, minimum 4 years of influencer-specific experience, • Deep hands-on expertise with TikTok Shop, Grin, ShopMy, and LTK., • Proven track record of scaling influencer and partnership programs with measurable business impact., • Strong strategic, analytical, and data-driven mindset with fluency in reporting tools and dashboards., • Excellent communication skills: collaborative, open, and feedback-oriented., • Demonstrated ability to lead and mentor teams, summarize insights for leadership, and manage budgets effectively., • Strong cultural awareness and ability to stay ahead of social trends and creator dynamics., • Thrives in a fast-paced, entrepreneurial environment with the ability to pivot quickly while maintaining long-term focus.