Director, Growth Marketing
9 hours ago
New York
Job Description: Define and lead the growth strategy in partnership with the Sr. Director, Brand & Growth Marketing across Pit Boss, Char-Broil, and Oklahoma Joe’s Establish priorities across media, DTC, and CRM to drive acquisition, conversion, and retention Align growth strategy with brand, product, and commercial objectives Own all paid media strategy, budget allocation, and execution across brand awareness, performance marketing, and retail media Lead retail media strategy across key partners, in close coordination with Trade Marketing and Sales Manage media agency, setting direction, holding teams accountable, and ensuring high-quality execution and performance Ensure all media plans and investment are aligned with brand strategy, product launches, retail calendars, and commercial priorities in partnership with Brand team Drive continuous optimization to improve efficiency, incrementality, and overall business impact Own DTC business performance across brands, including P&L accountability Lead site experience, merchandising, and promotional strategy to drive conversion and revenue growth Partner with Product and IT to evolve the ecommerce platform, tools, and underlying tech stack to support growth and customer experience Identify and execute opportunities to scale DTC as a meaningful growth channel Own CRM and lifecycle marketing strategy across brands, including acquisition, retention, and customer engagement Lead core lifecycle channels, including email, SMS, affiliate, and ratings and reviews platforms Leverage first-party data to drive personalized, high-impact customer experiences Partner with DTC and Brand teams to align lifecycle efforts with campaigns and business priorities Build and lead a unified measurement framework across media, DTC, and CRM Establish KPIs, dashboards, and reporting to track performance and inform decisions Lead a structured test-and-learn agenda across channels, including creative, audiences, and offers Translate data into clear, actionable insights, partnering with Research & Insights to drive continuous improvement Lead and develop a high-performing growth team across media, DTC, CRM, and analytics, setting clear priorities, processes, and accountability Partner cross-functionally with Brand, Trade, Product, IT, Sales, Research & Insights, and agency partners to ensure alignment and execution Foster a culture of ownership, collaboration, and continuous improvement Requirements: 10+ years of experience in growth marketing, performance marketing, or related roles with ownership across multiple channels Proven leadership experience managing cross-functional teams and agency partners Deep expertise in paid media across brand awareness, performance marketing, and retail media Experience owning or directly influencing DTC business performance, including site experience, merchandising, or conversion optimization Experience leading CRM and lifecycle marketing, including email, SMS, or customer engagement programs Strong analytical and measurement background, including ROI, attribution, and incrementality Ability to translate data into clear, executive-level insights and recommendations Experience working in a multi-brand, retail-centric environment Experience working with retail media networks (e.g., Amazon Ads, Walmart Connect, Lowe’s Media Network, The Home Depot) Experience working with first-party data, marketing automation platforms, or digital customer experience tools Experience leveraging common growth and ecommerce platforms such as Google Analytics (GA4), Shopify, Klaviyo, Bazaarvoice, Salsify, JIRA or equivalent Background in consumer goods, durables, home improvement, or adjacent categories is a plus Benefits: Competitive salary Flexible working hours Professional development budget Home office setup allowance Global team events