Ecommerce & Digital Specialist
il y a 2 jours
Barcelona
We are LAAGAM — an independent ready-to-wear fashion brand offering high-design, vibrant, and accessible pieces. Born from a passion for self-expression through style, it stays closely connected to the rhythm of contemporary women’s lives, re-defining itself as a style-brand. LAAGAM is looking for someone to own and lead our web & digital channel end-to-end, with one clear obsession: growing online sales and profitability while staying true to our brand’s look & feel and customer experience. You will be responsible for making sure our website sells at its full potential: from how products go live, to how collections are merchandised, how landing pages are built, and how every step of the digital funnel is optimized. KEY RESPONSIBILITIES Product catalog & digital visual merchandising • Upload and maintain products (names, descriptions, pricing, photos, tags, stock levels, etc.)., • Create and optimize collections, categories and filters to make navigation easy and intuitive., • Define digital visual merchandising: product ordering, cross-selling, recommendations, etc., • Plan, create and update landing pages for campaigns, drops, collaborations, etc., • Coordinate with brand/creative teams to implement assets and messaging on the site., • Analyse user behaviour and identify friction points (UX, navigation, speed, mobile, etc.)., • Run A/B tests on layouts, messaging, pricing, bundles, etc., • Act as the main point of contact for performance marketing / SEO / web development agencies., • Align on monthly targets (sales, ROAS, CAC, etc.) and follow up on performance., • Build and maintain digital business dashboards (traffic, conversion, AOV, churn, CAC, LTV…)., • Deliver weekly and monthly reports with results, insights and proposed actions., • Lead or co-lead digital transformation projects (integrations with retail, ERP, CRM, automation tools, etc.)., • Identify opportunities to improve internal processes (stock, orders, pricing, content…) and propose digital solutions. REQUIREMENTS • 3–5 years of experience in e-commerce / digital roles, ideally in DTC brands, fashion or retail., • Hands-on experience managing an owned e-commerce (Shopify or similar platforms)., • Strong command of analytics tools (Google Analytics / GA4, Looker, Data Studio or similar)., • Solid understanding of conversion funnels, CRO, basic UX and customer journey., • Experience coordinating agencies or external partners (performance, SEO, development, etc.)., • Very hands-on mindset: you’re happy to go into the back office and make changes yourself., • Analytical and business-driven: you make decisions based on data, sales impact and margin., • Comfortable working in a fast-paced environment with multiple projects running in parallel., • High level of English is a plus (we work with international markets). WE OFFER • The chance to join a high-growth phase of a fashion brand with international ambition., • High responsibility and autonomy to define the digital roadmap and make business decisions., • Close collaboration with the CEO and Head of Brand., • Young, dynamic and performance-driven culture., • Flexible schedule and partial remote work, • Compensation: €27,000 gross annual salary + bonus