Regional Marketing and Communication Leader
5 days ago
Sant Cugat del Vallès
ppWe are seeking an experienced, creative, and business-oriented Regional Marketing and Communication Leader to lead the regional Marketing and Communication team and elevate the quality, consistency, and business impact of marketing communications across key international markets. /p pThis role plays a pivotal part in shaping and orchestrating regional communication strategy, ensuring that campaigns are planned from a regional perspective, adapted effectively by countries, and executed with excellence across online and offline touchpoints. /p pThe ideal candidate combines strong team leadership, solid agency and stakeholder management, a deep understanding of 360 campaigns, digital tools, paid media and social media, and the ability to bring fresh ideas from consumer goods, FMCG and/or agency environments. /p h3REGIONAL MARKETING AND COMUNICATION STRATEGY TEAM LEADERSHIP /h3 ul liLead, coach, and develop the regional Marketing and Communication team, building capabilities, clear ownership, and a high-performance culture. /li liDefine the regional Marketing and Communication priorities, annual communication calendar, and campaign roadmap in alignment with Product Marketing, Sales, Global Brand/Digital teams and countries. /li liAct as the regional point of reference for Marketing and Communication excellence, ensuring brand consistency, campaign quality, speed of execution, and scalability across countries. /li liBring an innovation mindset and consumer-centric approach, leveraging best practices from FMCG, consumer goods, retail and/or agency environments to reinforce campaign ideas and market activation. 360 CAMPAIGN ORCHESTRATION /li liLead the development, adaptation, and regional rollout of integrated 360 campaigns across B2C, B2B2C, and trade/channel audiences. /li liTranslate business and product priorities into strong campaign platforms, creative territories, messages, toolkits, and activation plans that countries can execute efficiently. /li liEnsure campaigns connect offline and online touchpoints, including POS/trade materials, PR, video, websites, e-commerce/marketplace assets, CRM/email, organic social and paid media. /li liLead agency briefing, creative development, production, localization, approvals and post campaign learning loops, ensuring quality and efficiency at each stage. /li liDefine regional digital activation principles and media guidelines, ensuring an integrated approach across paid, owned and earned channels. /li liOversee paid media strategy and planning across key channels such as paid search, paid social, display/programmatic, video, retail media and other performance or awareness channels as relevant. /li liGuide social media strategy, content planning, community activation and influencer/KOL opportunities in coordination with local teams and agencies. /li liPromote the use of digital tools and data-driven decision-making, including campaign dashboards, analytics platforms, social listening, DAM, PIM and marketing automation tools when applicable. /li /ul h3BRAND, CONTENT COMMUNICATION ASSETS /h3 ul liOwn the regional campaign toolkit process, ensuring countries receive clear guidance, ready-to use assets, messaging frameworks and localization instructions. /li liEnsure the development and consistency of B2C and B2B2C communication materials, including brand content, product visuals, brochures, videos, digital content, campaign landing pages and sales-support assets. /li liPartner with Product Marketing team to ensure campaign narratives, launch materials and sales enablement content are aligned, clear and market-ready. /li /ul h3CHANGE MANAGEMENT REGIONAL GOVERNANCE /h3 ul liLead the transition from a mainly country-by-country Marketing and Communication approach to a more centralized and orchestrated regional model. /li liDefine and implement ways of working, roles and responsibilities, briefing processes, approval flows, localization governance, and campaign milestones across countries. /li liInfluence and align stakeholders across local Marketing/Sales teams, Global Brand/Digital teams, Product Marketing, agencies and external partners to drive adoption of the regional model. /li /ul h3PERFORMANCE, BUDGET CONTINUOUS IMPROVEMENT /h3 ul liDefine campaign KPIs and measurement frameworks to evaluate reach, engagement, lead generation, traffic, conversion, sales support and brand impact where data is available. /li liManage regional Marketing and Communication budgets, media investment recommendations and agency resources, ensuring efficient allocation and transparent tracking. /li liBuild post-campaign analysis and best-practice sharing routines to improve future campaigns and accelerate learning across countries. /li /ul h3STRATEGIC IMPACT /h3 ul liBuild and lead a stronger regional Marketing and Communication function able to deliver higher impact, more consistent and more efficient campaigns across the region. /li liIncrease the strategic contribution of Marketing and Communication to business priorities, product launches, brand equity, channel activation and consumer engagement. /li liDrive a change in mindset and ways of working, moving from isolated local execution to regional orchestration with clear standards, scalable toolkits and measurable results. /li liStrong people leadership and team development capabilities. /li liStrategic and creative thinking, with the ability to turn business priorities into powerful communication ideas. /li liProven experience leading integrated 360 campaigns across offline and online channels. /li liSolid understanding of digital marketing, paid media, social media, content planning and campaign performance measurement. /li liStrong change management skills and ability to implement new ways of working across countries and functions. /li liExcellent stakeholder management and influencing skills in a multi-country, matrix environment. /li liExperience managing creative, media, digital and/or production agencies, from briefing to delivery and evaluation. /li liConsumer-centric mindset, ideally built in FMCG, consumer goods, retail and/or agency environments. /li liAnalytical mindset and good use of campaign dashboards, Excel, PowerBI and PowerPoint. /li liKnowledge of tools and platforms such as GA4, paid media platforms, social media management tools, CMS, DAM, PIM and marketing automation is a plus. /li liPositive, proactive, collaborative and well-structured mindset. /li liWillingness to travel internationally to engage with country teams, agencies, partners and business stakeholders (approx. 30% of the time). /li /ul h3Requirements /h3 h3Academics and background /h3 ul liMarketing, Communications, Business Administration or Economics degree; specialization in Marketing/Communications preferred. /li li+8 years in Marketing and Communication, brand activation, integrated campaigns or digital marketing; ideally in FMCG, consumer goods or retail. /li liProven team leadership, agency management and multi-country stakeholder management; regional experience highly valued. /li liStrong 360 campaign experience across offline, digital, paid media, social media and content production. Agency-side background or senior agency management experience is a plus. /li liLanguages: professional English and Spanish required; Other languages are a plus. /li /ul /p #J-18808-Ljbffr
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