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Marketing director - Growth & Brand Lead (AI first) - madrid

hace 18 horas

Madrid

Job Title: Marketing Director - Growth & Brand Lead (AI-first) About the company: BEONx is a high-end technology provider for the hospitality sector, delivering AI-driven Revenue Management Software (RMS) globally. Our mission is to assist hotel groups in maximizing profitability and pricing through sophisticated data science and a user-friendly product experience. As our global footprint grows across Europe, LATAM and North America, we are seeking a visionary hands on professional to spearhead our brand evolution and establish BEONx as the leader in hospitality revenue tech. About the role: The Marketing Director takes full ownership of the end-to-end marketing ecosystem, encompassing brand, public relations, demand generation, and event strategy. Reporting to the CRO, this leadership position focuses on converting company goals into a high-performance marketing machine that delivers a consistent, high-quality pipeline for the sales organization. You will design and build a high-performance, AI-first marketing engine capable of generating consistent, high-quality pipeline and scaling globally. This role requires a combination of strategic thinking with hands-on execution, integrating AI across workflows, campaigns and operations to significantly increase speed, efficiency and impact. Working closely with Sales, Product and Leadership, you will ensure that marketing is fully aligned with revenue goals and becomes a core driver of business growth. Skills & Requirements We seek a senior marketer who balances strategic vision with a hands-on execution mindset. The ideal professional is: • 5+ years of experience leading demand generation and brand strategy within a B2B SaaS environment; hotel tech background is highly valued., • AI-native expertise with a proven history of engineering proprietary agents and automated workflows. You possess a practical mastery that extends beyond conversational prompts to build transformative tools that revolutionize operational output., • Data-fluent, with deep expertise in HubSpot and attribution modeling., • Brand-sensitive, valuing consistency and narrative craft in B2B branding., • Operationally rigorous, managing marketing through clear OKRs and systematic cadences. Expert command of HubSpot, LinkedIn Ads, and modern data analytics stacks., • A builder, motivated by scaling a global marketing function in a fast-paced SaaS environment., • Bilingual in English with full professional fluency in both written and verbal communication., • Proven ability to build and optimize a full-funnel marketing engine with measurable impact on revenue and acquisition efficiency. Nice to Have • Exposure to the hospitality industry, independent hotels, or adjacent tech ecosystems like PMS and OTAs., • Fluency in Spanish., • History of scaling marketing teams within high-growth startup environments., • Experience managing budgets and collaborating with cross-functional stakeholders including Sales, Product, and Finance., • Familiarity with ABM frameworks and complex, multi-stakeholder purchasing cycles. Key Responsibilities: Here are some (but not all) the responsibilities that will fall under the Marketing Director: Growth & Demand Generation • Optimize the website as a lead generation engine and manage social media strategy., • Scale email nurture workflows and database segmentation efforts. A core part of this role is to design and build an AI-powered marketing engine. You will: • Build and orchestrate a network of AI agents and automations, • Automate up to 80% of marketing execution, • Integrate AI across content, campaigns, personalization and lead scoring, • Transform marketing from a set of campaigns into a scalable system, • Establish marketing OKRs and lead a full-funnel strategy aligned with commercial targets., • Manage the annual budget, ensuring optimal ROI and resource allocation., • Evolve and protect brand identity and guidelines., • Participate actively in the launch of the new vision of the company, adapting our branding to the new needs of the company., • Orchestrate media relations and thought leadership initiatives with industry publications., • Design and execute an annual events strategy tied to pipeline generation goals., • Identify and leverage co-marketing opportunities within the hotel tech ecosystem., • Develop joint content and event initiatives with strategic industry partners. The success of the Marketing Director will be measured by the following KPIs: Please note that Success in this role is measured by business impact, not marketing activity. Some of the KPIs that will measure this impact are: • Marketing-influenced by market → Number of deals closed won generated by Marketing, • Lead generation and conversion rate → Number of qualified leads generated by Marketing, • Earned media coverage volume → press clipping/brand mentions, • Marketing ROI → investment vs MRR generated by Marketing, • Organic traffic growth, SEO keyword rankings and GEO performance., • LinkedIn engagement rate and follower growth. What this role is NOT • This is not a coordination role for agencies, • This is not a brand-only or performance-only position, • This is not a role for someone who prefers managing over building If you are not comfortable owning revenue impact, this role is not for you. What we offer: We offer you the possibility to join our team of fun, super smart and amazing people. We are entering a phase where brand, positioning and demand generation will define our next level of growth. This role will play a key part in that transformation. At BEONx you will find a place where you can grow and develop your career with the following benefits: • Full-time contract., • 100% Remote work from Spain or the EU region (we have offices in Madrid, and Salamanca)., • The opportunity to be part of the team during our global expansion., • A compensation package with fixed + variable components to recognize your hard work and success., • 25 days off per year (22 days + 24th Dec + 31st Dec + your birthday)., • A compelling career plan that will unlock endless possibilities and propel your professional journey., • A flexible compensation plan through Pluxee: you'll have the freedom to tailor your benefits to suit your individual preferences., • A familiar and close-knit atmosphere, where open communication flows freely and horizontally.

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