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PROTECH SG LTD trading as Smoke Gadgets seeks to appoint a full-time Social Media Manager to take responsibility for the business’s public image, customer-facing digital channels and campaign reporting. This is an in-house vacancy arising from the company’s development as an active retail shop with an existing Google Business Profile, Facebook presence, Instagram activity and a need for regular, professionally managed digital communication with customers. The role is business-specific. It is not a generic office marketing role detached from the company’s operations. The successful employee will work with the Director and shop staff to translate product launches, stock changes, promotional plans and customer priorities into structured communications and social-media activity that support footfall, repeat trade and brand presentation. Typical entry route and associated qualifications Most suitable entrants will possess A levels or equivalent and a degree or equivalent qualification. Further professional qualifications in marketing, communications, digital media or related fields may also be relevant. The company will also consider candidates with substantial equivalent professional experience where that experience clearly demonstrates the skill level required for the role. Key duties and responsibilities Discuss business strategy, products, services, promotions and target customer groups with the Director and senior colleagues so that the company’s public-facing communications match real business priorities. Write, edit and arrange the effective publication of social-media content, promotional material, customer updates and public-facing communications for the business’s existing channels, including Instagram, Facebook and the Google Business Profile. Photograph products, displays and in-store activity and prepare business-specific digital content that accurately reflects the company’s stock, offers, opening hours and services. Address customers and other target groups through online messaging, reviews, comments, direct customer interaction, store-promotion support and other public-facing activity to enhance the public image of the business. Monitor customer engagement, review patterns, reach and campaign performance and develop reporting tools to evaluate the effectiveness of the company’s communications and promotional exercises. Coordinate digital promotions with in-store activity so that online messaging aligns with actual stock availability, pricing, launches and seasonal promotions. Help maintain a consistent and professional public image for Smoke Gadgets across all public-facing channels. Ensure that any communications touching on regulated or age-sensitive products are handled cautiously and in line with applicable legal and platform restrictions. Skills, experience and qualifications required A levels or equivalent and preferably a degree or equivalent qualification in marketing, communications, business, digital media or a related field. At least 2 years’ relevant experience in social-media management, digital communications, public relations, brand-facing content or similar business-facing work. Strong written and spoken English and the ability to produce clear, commercially effective and customer-friendly copy. Experience of managing business social-media accounts, content calendars, engagement reporting and customer interaction. Competence in basic photo / video content creation and common digital content tools. Ideally some experience in a retail, consumer-electronics, convenience or other customer-facing commercial environment. Why this role is genuine The company already trades from an active premises and already uses public-facing digital channels to support discovery, reputation and customer interaction. The vacancy arises because these functions now require dedicated in-house management and reporting. The role will exist regardless of the nationality of the successful candidate and is required for genuine business reasons.