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Duties and Responsibilities: • Oversee integrated marketing campaigns (digital, retail, trade, and distribution channels)., • Develop and implement annual and long-term marketing strategies aligned with company growth objectives., • Define and strengthen brand positioning across UK and international markets., • Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities., • Monitor marketing performance metrics and adjust strategies accordingly., • Ensure cohesive brand messaging across e-commerce, retail, wholesale, and distribution partners., • Manage new product launches, seasonal campaigns, and promotional activities., • Protect and enhance brand equity across all markets., • Manage CRM strategies to improve customer retention and lifetime value., • Develop and execute commercial strategies to drive revenue growth and profitability., • Monitor pricing strategies, margins, and promotional ROI., • Oversee performance of sales, • Set sales targets and KPIs, • Work closely with sales and operations teams to optimise stock planning and forecasting., • Collaborate with product development teams to align product range with market demand., • Prepare and manage annual marketing and commercial budgets., • Forecast revenue performance and provide regular reports to senior management., • Ensure cost control and profitability targets are met., • Lead, mentor, and develop the marketing and commercial team., • Manage relationships with marketing agencies, media partners, and service providers., • Produce regular reports on sales performance, marketing effectiveness, and commercial KPIs., • Present strategic recommendations to senior leadership., • Monitor industry trends and competitor activity. Required Skills & Experience:- • Relevant experience in marketing and commercial management., • Strong digital marketing and e-commerce expertise., • Excellent negotiation and key account management skills., • Leadership and team management experience.

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