Sales Lead (£90k - £100k base + 70% OTE)
3 days ago
London
We are working exclusively with our client to find a Sales Lead. About: We’re working with a high-growth, venture-backed ecommerce business that enables established consumer brands to scale internationally across major online marketplaces. The company partners with founder-led brands that have achieved strong product–market fit but need support to expand beyond their initial geography. Using a data-driven, wholesale-led model, the business takes end-to-end ownership of international expansion - covering pricing, localisation, content optimisation, supply chain, and marketplace operations - allowing brands to grow faster while improving unit economics. Now operating across dozens of active brands and generating multi-million-euro annual revenue, the company is entering its next phase of growth. They are hiring a Head of Sales to build and lead the commercial function end-to-end - spanning outbound brand acquisition, ICP definition, sales process design, enablement, and team leadership - as the business accelerates expansion across the UK, Europe, and the US. Key Highlights: • Player-manager Head of Sales role with full ownership of both personal quota and team performance., • VC-backed ecommerce platform founded by marketplace subject-matter experts with prior scale-and-exit experience., • Backed by a UK leading VC, with strong ambition to build a category-defining business., • Early 8 figure turnover with strong runway and generating ~€900k in monthly top-line product sales across global marketplaces., • 65+ active brands, typically founder-led businesses doing €500k–50m on Amazon and other marketplaces., • Lean business of ~25 people, including engineering, operations, customer success, and content., • Commercial function currently small and early-stage (SDRs + AE), with the Head of Sales expected to lead from the front., • 100% outbound sales motion today - Head of Sales will personally source, run audit calls, close deals, and build pipeline., • Sales cycle from 2-4 months., • Clear IC expectations alongside leadership: closing ~2 new brand partnerships per month while managing and developing the team., • Ownership of ICP definition, outbound strategy, sales process, enablement, reporting, and forecasting., • Proven wholesale commercial model with pre-agreed B2B pricing and margin-based partnerships — tangible, measurable ROI for brands., • Significant whitespace across the UK, Europe, and US, with a strategic focus on growing North American revenue., • High-urgency, execution-led environment - suited to hands-on leaders who thrive in imperfect, fast-moving setups and want real influence. The Role: • Own the sales function end-to-end as a player-manager, balancing personal quota delivery with overall team performance., • Revenue targets split between individual contribution and team attainment, with clear accountability for both., • Personally source, run audit calls, structure commercial terms, and close new brand partnerships via a 100% outbound motion., • Lead and develop a lean commercial team (2 SDRs + AE), setting expectations across activity, pipeline, and conversion., • Define and iterate ICP, outbound strategy, and target account lists as the business scales., • Own the sales process from first contact through audit, forecasting, and close, ensuring consistency and pace., • Build simple, scalable sales processes, playbooks, and reporting with a strong focus on data and predictability., • Establish clear funnel metrics and maintain tight pipeline inspection and forecasting discipline., • Drive a high-urgency sales culture focused on pace, ownership, and execution in a resource-lean environment., • Partner closely with founders and operations to align commercial decisions with delivery capability and margin., • Hire and onboard future commercial talent as the function grows, while maintaining high performance standards. Requirements: • 3+ years of direct closing experience, with a consistent track record in outbound-led environments., • At least 1 year of sales management experience, ideally in a player-manager capacity., • Experience working with industry best practice sales frameworks such as MEDDPICC., • Comfortable carrying a personal quota while being accountable for team performance., • Data-driven and commercially sharp - strong on pipeline, forecasting, and prioritisation., • Thrives in fast-paced, resource-lean, high-urgency environments., • Bias to action: gets things done without waiting for perfect process or support., • Low-ego, high-standards operator who values ownership, accountability, and pace., • Experience in ecommerce, marketplaces, or the Amazon ecosystem is nice to have, not essential. Benefits: • £90k - £100k base + 70% OTE, • London / Hybrid working, • TBD