Marketing Specialist - Fleet Sales
3 days ago
Chiswick
About Us: OMODA & JAECOO OMODA & JAECOO are new brands built by Chery Group, which is a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production, and sales of passenger cars. Chery Motors Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform, and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market. Role overview This role has been created thanks to the rapid expansion of OJUK’s operation and the introduction of a third brand into our portfolio; Chery UK. We are seeking a dynamic and results-driven Fleet Marketing Specialist to lead marketing strategies for our fleet division. This role blends strategic thinking with hands-on execution, ensuring our fleet services and vehicles are effectively positioned to attract and retain business clients. Reporting to the Fleet Sales Director, you will be responsible for all Fleet-related events, lead generation and marketing activities. You will collaborate closely with sales, operations, and product teams to drive brand awareness, generate leads, and support revenue growth. Responsibilities • Develop and execute marketing campaigns tailored to fleet customers, including B2B outreach, digital advertising, and event marketing., • Manage marketing and digital agencies as well as social accounts to ensure brand awareness growth and success of quarterly campaigns., • Manage brand positioning for fleet services across all channels, ensuring consistent messaging and visual identity., • Conduct market research to identify trends, customer needs, and competitive positioning in the automotive fleet sector., • Create compelling marketing materials, including brochures, Retailer assets, presentations, and case studies for corporate clients., • Oversee digital marketing initiatives, including website content, SEO, email campaigns, and social media engagement., • Collaborate with the sales team to design lead-generation strategies and track campaign performance., • Organize and represent the company at trade shows, networking events, and industry conferences., • Monitor marketing budgets, ensuring cost-effective campaign execution. Qualifications & Skills • 2-3 years of marketing experience, ideally within the automotive or fleet management industry., • Strong understanding of B2B marketing strategies and customer acquisition., • Proficiency in digital marketing tools, CRM systems, and analytics platforms., • Excellent communication, presentation, and project management skills., • Creative thinker with the ability to translate data insights into actionable strategies.