Communications, Events & Development Marketing Specialist EMEA
5 days ago
City of London
Role summary The role requires a dynamic and experienced individual to work within his multifaceted role. It requires hands-on expertise in event management, stakeholder engagement, franchise communications, internal corporate communications, and content management. The role holder will play a pivotal role in elevating Wyndham's presence in the industry, strengthening partner and franchise relationships, and fostering a positive organizational culture. Key duties & responsibilities: • Oversee the planning, execution, and on-site management of key industry events such as IHIF, ITB, WTM, ATM, HICSA, AHC, R&R, and others., • Work with regional Development teams to support industry conferences and development events, including stand design, collateral, advertising, and hospitality., • Maximize ROI and brand impact through strategic management of partnerships like Questex, ensuring Wyndham is recognized as a leading industry player., • Work closely with internal teams and external vendors to ensure seamless event delivery., • Act as the primary contact and project lead for all events, coordinating roles across Communications, Marketing, and Development teams., • Coordinate with Event Captains on logistics and execution., • Be present at events to oversee execution, troubleshoot issues, and ensure smooth activation., • Develop and execute pre- and post-event campaigns to generate leads, increase engagement, and amplify event impact., • Promote Wyndham’s brand through sponsored content, native articles, and social media during major hotel investment events., • Facilitate the planning, coordination, and execution of regional Executive Summits, managing all stakeholder involvement., • Collaborate with internal teams and external suppliers for seamless summit delivery., • Drive targeted messaging to enhance owner satisfaction and engagement during these events., • Manage ongoing communication with franchise hotel partners, ensuring consistent messaging and updates., • Develop content for newsletters (e.g., CheckIn), Wyndham Community, and other channels., • Collaborate with Marketing and Central Operations to implement promotional campaigns and operational updates., • Innovate new methods for effective franchise communication., • Develop and maintain internal communication channels (e.g., newsletters, Microsoft Teams, Townhalls)., • Curate and distribute engaging content to foster a positive organizational culture., • Collaborate with HR, leadership, and other departments to ensure consistent messaging aligned with company goals., • Support broader corporate communications efforts on platforms like LinkedIn and global channels., • Lead content creation across B2B social media, video, newsletters, websites, and thought leadership platforms., • Ensure data accuracy and consistency across all content platforms., • Manage relationships with external agencies, overseeing deliverables and budgets., • Conduct sector competitive audits and monitor campaign performance, adjusting strategies as necessary., • Develop and update all / any marketing collateral, presentations, pitch decks, brochures, and digital content that support development projects., • Source innovative branding and merchandising ideas to strengthen Wyndham’s market presence., • Collaborate with marketing and development teams to align messaging and initiatives with project milestones and stakeholder expectations, • Support special projects and initiatives as required, contributing to the broader strategic goals of Wyndham Hotels & Resorts. The Person Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised. Competencies • Exceptional communication, written and verbal, • Social media savvy, • Creative, • External agency and budget management, • Eye for detail, • Relationship building, • Organization & planning, • Out-going and dynamic, • Initiative-taking and action-oriented, • Passionate about the hospitality industry, • Flexibility, • Collaboration, • Multi-tasking, • Entrepreneurial learning Experience, Education & Certificates • Strong knowledge of digital marketing, branding, and public relations strategies., • Excellent written and verbal communication skills with the ability to craft compelling narratives., • Knowledge of design platforms such as Adobe Creative Suite or Canva will be beneficial, but not necessarily., • Ability to work in a fast-paced, dynamic environment with multiple stakeholders and deadlines., • Experience in event planning and investor relations is a plus., • Passion for hospitality, real estate development, and branding., • Demonstrable relevant B2B marketing and events experience, • Hospitality Management or Marketing Bachelor degree or above (or studying towards), • Excellent knowledge of Microsoft Word / Excel / PowerPoint, • Good knowledge of the hotel industry and real estate