Crm specialist jobs in Stoke-on-TrentCreate job alerts

Marketing Manager – CRM (Automation & Lead Nurture) – £40,000–£45,000 📍 Stoke-on-Trent (Head Office) | Full Time | Hybrid (2–3 days in office) Are you a hands-on CRM automation specialist who loves building data-driven journeys that convert leads into customers? We’re partnering with a fast-growing, multi-site healthcare brand to appoint a Marketing Manager – CRM, focused purely on lead nurture, lifecycle automation, and conversion optimisation. This is not a broad digital marketing role. This is a specialist position for someone who can build and optimise complex automated journeys that directly drive bookings, revenue, and retention. The Role You will take ownership of the full patient communication lifecycle — from first enquiry through to consultation booking and long-term engagement. Working closely with Sales and Clinic Operations, you’ll ensure CRM activity is tightly aligned to pipeline performance, lead conversion, and commercial outcomes. This is a highly hands-on role where you’ll be expected to build campaigns yourself, not simply oversee them. What You’ll Be Doing • Designing and building automated lead nurture journeys across email and SMS, • Creating multi-stage workflows that improve enquiry-to-booking conversion, • Segmenting audiences using behavioural, commercial, and funnel-stage data, • Running A/B tests across messaging, timing, and journey logic, • Owning CRM performance reporting, attribution, and optimisation, • Partnering with Sales teams to align communications with pipeline goals, • Re-engaging dormant leads and improving lifetime value, • Using Salesforce Marketing Cloud (or similar enterprise CRM) to execute campaigns What We’re Looking For • Proven experience in a dedicated CRM / lifecycle marketing role, • Strong track record building automated nurture journeys end-to-end, • Deep understanding of lead funnel management and conversion optimisation, • Hands-on expertise with CRM platforms, • (Salesforce Marketing Cloud highly preferred), • Confident working with data, segmentation, triggers, and performance metrics, • Strong commercial mindset — focused on bookings, pipeline and retention, • Excellent copywriting for customer/patient communication, • Someone proactive, specialist, and comfortable owning CRM as a function This Role is NOT For… To be clear, this position is not suited to candidates whose background is primarily in: • General digital marketing or campaign management with light CRM exposure, • Social media, brand, PR or content-led marketing roles, • Marketing generalists who have used HubSpot/Mailchimp only at a basic level, • People who have not personally built automated nurture journeys end-to-end Why This Role? • High-impact role with direct ownership of lead conversion performance, • Growing multi-site healthcare business with ambitious expansion plans, • Opportunity to shape and elevate a sophisticated CRM nurture engine, • Small, agile team where CRM is central to growth strategy

Are you a dynamic and organised Internal Sales Account Manager seeking your next career opportunity? Come and join us, who knows where our journey may take you We are currently looking for an Internal Sales Account Managerto join our Sales Team, on site at our state of the art manufacturing facility in Tamworth. This is an exciting opportunity to contribute to our company's continued growth. A specialist in the manufacture and distribution of cement and bitumen-based products to the world markets for over 40 years here at Instarmac we pride ourselves on our open communication. We have a strong family feel and work ethos where everyone is valued and rewarded for what they do. Our prestigious awards, which include Great Place to Work and Sunday Times Top 100 Best Companies, are in recognition of our strong leadership, outstanding employee engagement and benefits and excellent wellbeing initiatives. Our company values Work Hard, Have Fun, Make a Difference are what guide us, make us who we are and show what we stand for. We offer a competitive starting salary and other fantastic benefits which include: • Performance Profit Related Bonus (PPRP) - a discretionary bonus of around 8% of salary paid annually., • Target bonus (Based on Brand and Individual achievement), • Up to 29 days annual leave, • 5-7.5% pension contribution, • Private medical cover, • Life Cover & Income Protection, • Dental cover plan, • Free use of holiday homes in Tenerife, Padstow and St Ives with subsidised petrol / flight costs., • Charity events, match funding and volunteering opportunities, • An extensive EAP suite to support health and financialwellbeing As our Internal Sales Account Manageryou willwork in partnership with a portfolio of customersproviding exceptionalconsultative insights(of the account history andpurchasingtrends)toanticipate specificcustomer needsand increase sales. You will enhance the customer experienceand support their businessby proactivelyidentifyingopportunities forup-selling and cross-selling. Responsibilities * Contribute towards company targets by way of meeting and/or exceeding setsalestargets as an individual and contributing to the teams. * Manage a portfolio of accounts to achieve long-term success by developing positive relationships with customers. Act asa consultative partner toanticipatecustomers current and future needsto generate orders. * Follow up samples and quotations, converting these to sales. * Ensure accounts are constantly aware of active promotions available, follow up and generate new business through own initiative, socialmediaand marketing activityto increase sales. * Resolve conflicts, takeownershipandprovidesolutions to customersin a timely manner. * Managea dedicatedArea Sales Managers diary; ensuring customers are visited on a regular basis. * Use internal tools andsystems,to manage the day to day running of your data, ensure systems aremaintainedandupdated at all times. * Liaising with other departments including Transport, Accounts, Marketing, Laboratory and Production. * Create KPI and tracker reports as required by business. * Undertakes dutiesin accordance withall relevant management systems and controls. * Suggest actions to improve sales performance andidentifyopportunities for personal growth in orderto promote products with greater understanding and confidence * Undertakes dutiesin accordance withall relevant management systems and controls. What you will need: • Provenexperience of working in an Internal Sales Account Manager, • Ability to deliver excellentconsultative advice to improve thecustomer experienceand their businessto generate sales, • Excellent interpersonal skills and rapport building skills.Ability to translate customer account history into opportunities to up-sell and cross-sell., • Knowledge of CRM software (or equivalent) and MS Office, (MS Excel in particular), • Problem solvingwith a positive and proactiveattitude, • Excellent attention to detail, particularly relating to data entry, • Committed to ongoing learning / training to build knowledge and understanding, • Excellent negotiation and communication skills JBRP1_UKTJ

Greys Specialist Recruitment are working on behalf of a leading specialist health clinic to recruit a Customer Sales Advisor to join their growing team. This is an excellent opportunity for a commercially driven, customer-focused individual to join a purpose-led organisation where you’ll play a key role in guiding patients through their treatment journey while delivering a high-quality sales experience. The Role As a Customer Sales Advisor, you will be responsible for converting warm enquiries into booked consultations and treatments. You’ll act as the first point of contact for prospective patients, providing reassurance, clear information, and a seamless booking experience. This is a fast-paced, target-driven role where strong communication skills and a consultative sales approach are essential. Key Responsibilities • Respond to inbound enquiries via phone and email in a professional and timely manner, • Convert warm leads into consultation and treatment bookings, • Guide customers through the full journey from initial enquiry through to confirmed appointment, • Provide clear, accurate information and handle questions or concerns with empathy and confidence, • Manage a pipeline of prospects, including proactive outbound follow-ups, • Take payments and issue booking confirmations, • Maintain accurate records using CRM and internal systems, • Work collaboratively with internal teams to ensure a smooth patient experience, • Handle and resolve basic customer queries or escalate where necessary, • Consistently meet or exceed sales targets and KPIs About You • Proven experience in a sales and customer service role (ideally 2–3+ years), • Comfortable working towards targets in a structured, KPI-driven environment, • Strong communicator with the ability to build rapport quickly over the phone, • Highly organised, with the ability to manage multiple enquiries at once, • Confident using CRM systems and general IT platforms, • Commercially aware with a genuine passion for helping customers, • Self-motivated, resilient, and team-oriented What’s on Offer • Competitive salary + performance-related bonus Hybrid working model - 1 office day per fortnight at HQ in Stoke-on-Trent • Structured training and ongoing development, • Supportive, collaborative team environment, • Opportunity to grow within a reputable and expanding healthcare provider If you’re a driven sales professional who enjoys working in a customer-centric environment and wants to be part of a business that makes a genuine difference, we’d love to hear from you