Brand Manager Jack Links
17 days ago
Richmond
Responsibilities • Implement brand strategy and brand positioning and evaluate effectiveness, • Grow the brand while educating on the benefits of the category;, • Set up activations/engagement plans for the Jack Links brand to achieve brand and commercial goals;, • Development implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);, • Co-Development implementation and analysis of NPD launches working cross functionally with R&D and internal operations teams;, • Work closely with Category management Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;, • Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;, • Support Shopper Marketing & Sales teams with necessary market brand and product information;, • Analyse market and consumer information to give clear recommendations to fuel future brand growth e.g. awareness relevance meaning portfolio pricing and communications;, • Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices. Qualifications : • University Bachelor / Masters Degree Experience, • 7 years (leading) FMCG marketing with a focus on brand management including both communications activation portfolio management & innovation development and launches., • Project management & cross functional team working., • Proven experience in ATL and BTL communication development & implementation including digital and social campaigns., • Proven track record in launching and executing NPD in market delivering sales growth and incremental penetration., • Market knowledge/track record in the FMCG environment in the UK ideally also with experience in establishing new brands/new categories. Competencies, • Strong planning and prioritisation skills Apply business insights and knowhow, • Strong communication skills Identify business driver and set into action, • Project-management Manage complexity Strategic thinker strong executer and creative solver, • Customer/consumer focused, • Action oriented and able to influence others through clear and concise communication, • Highly self-motivated resilient and agile, • Profound working experience in the UK market Additional Information : By joining us you will • Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself, • Work in an open transparent and inclusive culture with colleagues from all over the world, • Receive a salary at market level that fits your experience, • Experience a fast paced and dynamic work atmosphere, • Receive 27 vacation days a good company pension plan and an annual bonus, • Boost your health with a ClassPass subscription and nutritious food offered by the company, • Attend our fun and engaging events Remote Work : No Employment Type : Full-time Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Department / Functional Area: Marketing Experience: years Vacancy: 1