Business Development and Marketing Manager
29 days ago
Clerkenwell
Business Development and Marketing Manager Salary: £40,000–£50,000 base + 25% bonus Location: London (1 day a month in the Office + client visits) The Company People trust people, not ads. Our client is a global powerhouse in social and influencer marketing, helping world-class enterprise brands turn authentic human voices into high-converting assets. By seamlessly integrating User-Generated Content (UGC) and social advocacy into the e-commerce journey, they do more than just run campaigns. They revolutionise how brands in sectors like FMCG, Electronics, and Beauty build community and trust. The Role This is a sophisticated role for a strategic thinker. As the Business Development and Marketing Manager, you will sit at the intersection of sales enablement and brand strategy. You will act as a consultant to senior stakeholders at some of the world’s most recognised brands, educating them on how to transform their media mix through authenticity. Key Responsibilities: • Build and nurture a high-value pipeline within the FMCG, Electronics, and Beauty sectors., • Lead high-level discovery and presentations that demonstrate the ROI of UGC and social advocacy., • Negotiate commercial terms and close deals that align deeply with client KPIs., • Lead outreach campaigns across email, social selling, and networking channels., • Develop marketing collateral, case studies, and thought leadership content to support sales., • Deliver presentations and proposals that demonstrate UGC’s impact on engagement and conversion., • Position influencer and UGC solutions within clients’ marketing strategies., • Collaborate with internal teams to optimise messaging and share market insights., • Identify cross-sell and upsell opportunities within existing accounts., • Use CRM and data-driven insights to improve outreach and conversion., • Stay ahead of social media trends and educate clients on best practices. ️ Skills & Experience Required We are looking for a hybrid thinker: someone who understands the strategy behind a marketing campaign and has the commercial drive to close deals. You likely have experience working within a major FMCG/Electronics brand or selling to them. You will have/be: • 4+ years in a consultative B2B sales or senior marketing role., • Deep knowledge of the FMCG, Retail, or Electronics landscape., • Strong commercial background with in-depth knowledge of CRM, sales enablement, and outreach., • Proven track record in consultative sales and client relationship management., • Proactive, ambitious, and confident in opening doors, building relationships, and driving revenue., • Excellent communication skills with the ability to present complex solutions clearly and persuasively., • A strong understanding of the Social Media and UGC landscape would be a plus., • A significant benefit is a curiosity for and ability to leverage AI/LLMs to build workflow automations effectively, enhancing both internal processes and client touchpoints. What’s on Offer • £40,000–£50,000 base + 25% bonus., • Flexible remote working with monthly London office visits., • Pension plan and 25 days holiday., • Work with global brands and cutting-edge marketing solutions., • Entrepreneurial culture with high autonomy