Ecommerce Manager
8 days ago
Gloucester
Walker and Sloan are proud to be working with a well known FMCG client in Gloucestershire, as they are looking for a highly skilled and strategic Ecommerce Manager with proven experience managing large-scale ecommerce operations and leading technical migrations and enhancing digital customer experiences through strong UX/UI expertise. Your Role: The ideal candidate will bring at least 5 years of hands-on Shopify management and web merchandising experience, combined with strong leadership, analytical, and project management skills. You will play a key role in driving our digital growth, optimising the online customer journey, and ensuring smooth execution of platform transitions and integrations. A Day in the Life: Ecommerce Strategy & Growth • Own the end-to-end performance of our ecommerce platform, ensuring revenue growth, conversion optimisation, and customer engagement, • Develop and execute promotional, merchandising, and digital marketing strategies aligned with business objectives Technical Migration & Platform Management • Lead ecommerce platform migrations, upgrades, and integrations (with focus on Shopify Plus and third-party systems), • Manage relationships with developers, agencies, and technology partners to ensure smooth technical implementation and ongoing platform stability, • Translate business needs into technical requirements, ensuring projects are delivered on time and within budget, • Shopify, UX/UI & Web Merchandising, • Oversee day-to-day operations of the Shopify storefront, including catalog management, product setup, pricing, promotions, and content updates, • Partner with design teams to improve UX/UI, ensuring intuitive site navigation, optimized checkout flow, and mobile-first design principles, • Conduct A/B testing and leverage customer insights to refine user journeys, enhance engagement, and increase conversion rates, • Ensure best practices in SEO, accessibility, mobile experience, and site performance Analytics & Reporting • Analysis of ecommerce KPIs (traffic, conversion, AOV, CLV, etc.) and provide actionable insights, • Continuously monitor site performance, troubleshoot issues, and implement improvements Leadership & Cross-functional Collaboration • Manage and mentor junior team members across ecommerce, merchandising, and digital operations, • Collaborate with marketing, operations, IT, and logistics teams to deliver seamless customer experiences, • Partner with stakeholders to drive alignment on ecommerce initiatives and roadmap priorities Requirements: What We're Looking For: • 5+ years of direct experience managing Shopify stores and ecommerce merchandising, • Proven success leading technical migrations (platform replatforming, integrations, or large-scale site upgrades), • Strong understanding of ecommerce best practices, customer journey mapping, and digital merchandising, • Proficient in ecommerce analytics tools to monitor customer behaviour and marketing effectiveness., • Utilise advanced analytics to extract actionable insights that inform digital execution and CRO strategies and decisions, • Work with the data team to develop dashboards and tools for tracking key performance indicators (KPIs) and CRO performance, • Identify trends and opportunities in user behaviour to enhance site performance and customer satisfaction, • Strong leadership, communication, and stakeholder management skills, • Strong attention to detail and ability to think for the customer Preferred Skills • Experience with Shopify Plus, Liquid, and API integrations, • Familiarity with ERP, CRM, OMS, or other enterprise systems, • Knowledge of digital marketing channels (SEO, SEM, email, paid media), • Data-driven mindset with strong problem-solving abilities, • Experience working in a fast paced ecommerce environment, • Comfortable with forecasting website KPI's, • Experience using UX/UI tools (e.g., Figma, Adobe XD, Hotjar, or similar), • Marketplace management experience