Marketing Manager - Brighton, Hove & London
4 days ago
Hove
Marketing Manager • ROX | Reformer Collective | Recovery Room, • Full Time, 40 hours per week, • £32,000 - £35,000 per annum, experience dependant ROX Life, Reformer Collective & Recovery Room are premium, design-led fitness and wellness concepts built around community, energy and experience. From high-intensity strength and ride classes to luxury reformer Pilates and recovery spaces, we create concepts people become obsessed with. We are growing rapidly; and we’re looking for a Marketing Manager who can own our digital presence, drive brand growth and execute campaigns that turn attention into action. The Role This is a hands-on, strategic and creative role responsible for leading and executing marketing across all three brands. You’ll oversee digital strategy, campaign delivery and market positioning, ensuring everything feels cohesive, elevated and performance-driven. You’ll work closely with the founders, exec team and studio teams, travelling to sites when needed for launches, events and content capture. Key Responsibilities Digital Strategy & Management • Develop and execute a clear digital marketing strategy across all brands, • Manage and optimise all digital marketing channels to drive growth, engagement and revenue, • Track performance metrics and report on KPIs with actionable insights, • Oversee the planning, management and optimisation of paid ad campaigns (Meta, Google and other relevant platforms), • Optimise budgets and ensure strong ROI, • Lead organic social strategy across platforms, • Oversee content planning, scheduling and community engagement, • Ensure brand tone of voice is consistent, premium and distinctive, • Own email strategy including campaign planning, automation flows and funnels, • Drive retention, re-engagement and conversion through data-led email marketing, • Oversee website updates, UX and overall digital presence, • Ensure messaging, offers and launches are reflected accurately and compellingly, • Lead and execute integrated marketing campaigns across digital and in-studio channels, • Create launch strategies for new concepts, seasonal campaigns and promotions, • Plan and execute marketing strategies for new studio openings, • Build hype, manage pre-sale campaigns and support launch eventsCoordinate, • Identify and secure aligned brand partnerships, • Manage collaboration campaigns and co-branded events, • Write compelling copy across digital ads, email, website and social, • Proven experience in a Marketing Manager or similar role (fitness, wellness or lifestyle sector preferred), • Strong understanding of paid advertising platforms and digital performance marketing, • Confident leading digital strategy from planning to execution, • Excellent copywriting skills with attention to tone and brand positioning, • Highly organised with strong project management skills, • Commercially minded and data-driven, • Comfortable working in a fast-paced, growing business, • The opportunity to shape marketing across three growing brands, • A creative, energetic and ambitious team, • Involvement in exciting launches, collaborations and events, • Competitive salary (based on experience), • Subsidised studio membership and team perks