Job description As a Paid Media PPC Strategist, you will develop and execute cutting-edge paid media strategies that drive exceptional results for e-commerce clients so you will need to have a strong commercial acumen and excellent communication skills to engage with internal and external stakeholders. Key Responsibilities: Lead and Manage the eCommerce team: a rapidly growing AI agency, and we're looking for a proactive, enthusiastic Strategist who is comfortable managing a team. Strategic Account Management: Develop and implement growth strategies across digital channels aligned with client business goals. Client Relationship and Campaign Oversight: Cultivate strong client relationships, oversee the day-to-day execution of campaigns, and conduct audits for new business support. Financial Management: Monitor and manage the financial performance of client accounts, including budgeting and forecasting. Innovative Techniques Implementation: To stay ahead in the adoption of emerging AI technologies, leverage innovative techniques learned from Digital Channels, and collaborate closely with the Digital Innovation and Automation Lab (DIAL). Account Team Management: Lead the account team, ensuring efficient operations, and take responsibility for the strategic positioning of client ad spending within the portfolio. Key Requirements of this eCommerce Account Strategist: Analytical Thinking: Ability to quickly analyse information, identify gaps, and make strategic assumptions. PPC Management Expertise - Paid Media & Paid Search - Over 3 years of extensive experience in managing PPC campaigns across diverse digital channels, demonstrating proficiency in various platforms. Digital Channel Mastery: Good understanding of major digital channels, including Meta, Google, and TikTok, with hands-on experience in paid advertising campaigns. Budget Management: Effectively manages customer budgets and contributes insightfully to budgeting processes. Collaborative : Collaborative and team-oriented, encourages engagement with customers, and sets ambitious goals for team success.
Duties of the post: Develop creative and engaging marketing materials in Chinese and English that resonate with the China Ark’s target customers in the Chinese community in the UK. This includes posts, images, videos, and stories for platforms like Red, Facebook, and others · Expand our market share in the online oriental groceries sector and establish our own retail website. · Maintain China Ark's social media presence across platforms, ensuring a consistent brand voice and image · Execute promotional activities and marketing strategies to increase brand awareness and attract more customers · Regularly analyze sales data, customer feedback and operational metrics, and discuss with the management team to adjust marketing strategies to improve efficiency · Plan and execute paid advertising campaigns on relevant social media platforms to promote China Ark's offerings and events to the Chinese audience · Stay updated with the latest trends and preferences in the catering industry within the Chinese community in the UK, conducting market research to identify opportunities and challenges Salary: £38700-40000 per year depending on experience Skill, experience and qualifications: · Tracked record in a marketing or sales role · Demonstrated ability to implement strategic marketing plans that align with business goals · Proficient in digital marketing tools and platforms, with a keen understanding of e-commerce dynamics · Ability to conceptualize and execute innovative marketing campaigns that resonate with the target audience · Ideally educated to degree level in marketing, design or communication fields · Proficiency in Chinese and English, both written and spoken as the candidate is expected to produce marketing contents in both languages
Job Title: Marketing Development Manager Location: London Company: HFS Consultancy Ltd About Us: HFS Consultancy Ltd is a dynamic and innovative organization dedicated to assisting students in finding the best educational opportunities around the world. We specialize in connecting students with universities, colleges, and educational institutions that suit their academic goals and aspirations. Job Overview: As the Marketing Development Manager, you will play a crucial role in driving the growth and success of HFS Consultancy Ltd. You will be responsible for developing and implementing strategic marketing initiatives to attract prospective students, expand our reach, and enhance our brand presence in the education sector. Key Responsibilities: 1. Develop and Execute Marketing Strategies: - Develop comprehensive marketing strategies to promote our student recruitment services and programs. - Identify target markets and demographics for student recruitment and create tailored marketing campaigns to effectively reach them. - Utilize a variety of marketing channels, including digital marketing, social media, email marketing, print advertising, and events, to maximize exposure and engagement. 2. Brand Management: - Manage and maintain the brand identity and reputation of HFS Consultancy Ltd. - Ensure consistency in messaging, visual branding, and tone across all marketing materials and communications. - Monitor industry trends, competitor activities, and market dynamics to identify opportunities for brand differentiation and enhancement. 3. Lead Generation and Conversion: - Drive lead generation efforts through targeted marketing campaigns and initiatives. - Collaborate with the sales team to develop lead nurturing strategies and optimize the conversion of leads into enrolled students. - Track and analyse key performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. 4. Content Creation and Marketing Collateral: - Oversee the creation and production of high-quality marketing content, including website copy, blog posts, social media posts, brochures, and presentations. - Ensure that all marketing collateral is engaging, informative, and aligned with our brand messaging and positioning. 5. Partnership Development: - Identify and establish partnerships with relevant stakeholders in the education sector, including educational institutions, student associations, and industry organizations. - Collaborate with partners to develop co-marketing initiatives, joint promotions, and referral programs to expand our reach and enhance our recruitment efforts. Qualifications: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred. - Proven experience 1 year in marketing management, preferably in the education sector or student recruitment industry. - Strong understanding of marketing principles, techniques, and best practices. - Excellent communication skills, both written and verbal, with the ability to create compelling marketing content. - Analytical mindset with the ability to interpret data, analyze performance metrics, and make data-driven decisions. - Creative thinker with a passion for innovation and continuous improvement. - Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously. Benefits: - Competitive salary commensurate with experience. - Paid time off and holidays. - Opportunities for professional development and growth within the organization. How to Apply: Please submit your resume and cover letter outlining your qualifications and relevant experience for the position of Marketing Development Manager at HFS Consultancy Ltd. HFS Consultancy Ltd is an equal opportunity employer and welcomes applications from individuals of all backgrounds.
Job Title: Marketing Manager Location: United Kingdom. Company Description: BlackPearl Recruitment is a leading recruitment agency dedicated to connecting top talent with exceptional career opportunities. We are currently partnering with a prominent company in the consumer goods industry to fill the position of Marketing Manager. Position Overview: We are seeking a dynamic and experienced Marketing Manager to lead our client's marketing efforts. The successful candidate will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. Key Responsibilities: Develop and implement comprehensive marketing plans and strategies to achieve business objectives. Manage all aspects of marketing campaigns, including advertising, digital marketing, social media, and PR. Conduct market research and analysis to identify trends, opportunities, and competitive landscape. Collaborate with cross-functional teams to develop marketing collateral, content, and messaging. Track and analyze campaign performance metrics to optimize marketing efforts and ROI. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred. Background of marketing experience. Proven track record of success in developing and executing marketing strategies. Strong leadership skills with the ability to inspire and motivate cross-functional teams. Excellent communication, analytical, and project management skills. Proficiency in marketing tools and software, such as Google Analytics, Adobe Creative Suite, and CRM platforms. Benefits: Competitive salary commensurate with experience Paid time off and flexible work arrangements Note: Only qualified candidates will be contacted for further consideration. Thank you for considering this opportunity with BlackPearl Recruitment.