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Seo jobs in United Kingdom

  • Digital Marketing Manager
    Digital Marketing Manager
    16 hours ago
    £40000–£50000 yearly
    Full-time
    Barking

    Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.

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  • Digital Performance & CRM Manager
    Digital Performance & CRM Manager
    2 days ago
    Full-time
    London

    Reporting to the Head of Marketing and working alongside the Marketing Manager, you will play a key role in driving marketing performance across [Firmdale Hotels'](http://www.firmdalehotels.com) eleven properties in London and New York. Using data-driven insights, you will help grow customer acquisition and engagement across our hotels and restaurants through targeted digital marketing campaigns. You will thrive on working with large datasets, uncovering the stories behind the numbers and transforming them into actionable insights that drive performance. You will collaborate with teams across the business, from General Managers to Revenue and IT, connecting data points and developing a strong understanding of both our brand and our guests. ++RESPONSIBILITIES++ CRM & Email Marketing • Own the data integrity and performance of the Firmdale Hotels CRM database, implementing best practices for governance, auditing and data cleansing in partnership with the Marketing Manager., • Drive sustainable database growth across key customer touchpoints, identifying opportunities to enhance guest understanding while maintaining brand integrity and privacy standards., • Analyse audience and booking data to identify seasonal trends, customer behaviours and revenue opportunities, creating targeted B2B and B2C audience segments., • Partner with operational teams to optimise our integrations with wider group booking platforms (SevenRooms, OpenTable, Opera etc.) and leverage customer insights to increase opt-ins, engagement and retention., • Oversee third-party CRM integrations, ensuring data flows seamlessly and systems operate effectively., • Work closely with the Data Protection Officer (DPO) to ensure GDPR compliance and continuously improve data capture, management and retention processes. Paid Digital Marketing • Develop customer acquisition and retention strategies with individual performance metrics, analysis and campaign optimisation., • Support our external agencies with the planning, management and optimisation of paid media campaigns, including PPC, Google Hotel Ads, social media (Meta) and emerging AI-driven advertising platforms., • Monitor campaign performance, provide actionable insights and collaborate with agency partners to maximise return on investment., • Deliver analysis and reporting on all paid media activity, identifying opportunities to improve targeting, engagement and conversion. SEO, GEO & AI • Collaborate with our SEO agency and wider marketing team to improve organic visibility, onsite SEO performance and Generative Engine Optimisation (GEO)., • Lead evaluation of emerging AI technologies, recommending and implementing initiatives that enhance brand visibility across AI search platforms and improve marketing intelligence capabilities. Website & Digital Experience • Work with the Marketing Manager to support the ongoing optimisation of website structure, user experience and conversion performance., • Work with agency partners to refine analytics implementation and measurement frameworks., • Develop and maintain tracking standards, including UTM governance and campaign attribution., • Oversee website-related system updates and ensure digital platforms remain fit for purpose. Strategy, Insights & Reporting • Spearhead digital transformation initiatives seeking out new opportunities to develop and improve the digital marketing function., • Monitor and report on digital performance across the brand and individual hotels, analysing traffic, engagement, database growth, leads and conversions., • Develop and maintain a robust tracking strategy for all marketing campaigns and activations to ensure that we can measure performance across multiple channels (email, social, search, PR and website)., • Work closely with the revenue team to develop data-driven tactical strategies to increase bookings across the hotels at key times of the year and at key parts of the sales funnel, • Manage reporting dashboards and visualisation tools (GA4, TapClicks and other platforms), ensuring stakeholders have access to clear, actionable insights., • Oversee Google Tag Manager and ensure accurate tracking across all digital touchpoints., • Identify growth opportunities across rooms, restaurants, bars and wider hotel experiences through customer and performance analysis., • Communicate insight-led recommendations, successes and key learnings to stakeholders, helping shape future marketing strategy. ++Location and Hours:++ • 9am to 6pm Monday to Friday, based at our Head Office in Soho., • Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand. ++REQUIREMENTS++ • At least 5 years' experience in digital marketing, preferably in the luxury hospitality sector working across hotels and restaurants, • Strong knowledge of the Google Suite including GTM and GSC, • Comfortable working with large datasets and translating them into actionable recommendations, • Experience working with a restaurant reservation platform, preferably SevenRooms and/or OpenTable, • Strong understanding of Google Ads, SEO, GEO and paid search, • A good understanding of the evolving digital landscape, including AI, • Data-orientated and proactive, • A genuine interest in hospitality and design, • Highly organised with meticulous attention to detail, • Excellent communication and presentation skills

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  • Part-Time Business Operations & Marketing Assistant
    Part-Time Business Operations & Marketing Assistant
    14 days ago
    £800–£1200 monthly
    Part-time
    London

    Part-Time Business Operations & Marketing Assistant Hybrid – Ealing, London | Approximately 2 days per week Berenice London is a growing luxury bespoke wig company based in Ealing, London. We are looking for a highly organised, proactive and tech-confident Business Operations & Marketing Assistant to work closely with our founder and help keep the day-to-day organisation of the business running smoothly. This is a varied role within a small, growing business. It would suit someone who loves organisation, systems, customer communication and taking responsibility for making sure things actually get done. You will work directly with the founder and coordinate with our existing team, including our social media/content team and external digital marketing partners. What you'll be helping with Customer communication & administration • Monitoring and organising customer emails, • Responding to routine customer enquiries in a warm and professional way, • Making sure new enquiries and leads are followed up, • Flagging important enquiries that require the founder's personal attention, • Keeping customer information accurate and up to date in Zoho, • Helping manage customer communications throughout their journey with us, • Sending and coordinating appropriate client updates, • Helping with invoices and monitoring customer payments CRM & automations • Taking day-to-day ownership of our GoHighLevel CRM, • Manually maintaining customer tags and ensuring customers enter the correct follow-up journeys, • Monitoring existing automations and identifying anything that needs improving, • Helping review, rewrite and organise automated customer emails, • Coordinating technical GoHighLevel changes with our external digital team, • Checking that leads and customers are not falling through gaps Calendly & appointments • Taking ownership of our Calendly system, • Managing availability, appointment types and booking journeys, • Helping with cancellations and rescheduling, • Making sure automated appointment communications are accurate and working properly Business & client operations • Helping maintain an organised overview of active customer orders, • Keeping track of important stages, deadlines and customer updates, • Helping make sure information moves correctly between consultations, customer records and production, • Helping coordinate routine communication with suppliers and external team members, • Keeping track of outstanding jobs and making sure they are followed through, • Helping develop simple systems and processes as the business grows Marketing coordination • Working alongside our existing social media/content team member, • Helping plan marketing priorities and newsletter ideas, • Keeping newsletters and marketing activities moving on schedule, • Making sure the founder records planned Instagram/video content, • Coordinating with our external advertising, CRM and SEO partners, • Helping monitor leads, bookings and sales conversions, • Producing a simple overview of marketing performance so we understand what is generating enquiries and customers, • Helping identify improvements needed across our website and customer journey The person we're looking for You do not need to be a senior manager or have years of management experience. We are looking for someone who is: • Extremely organised, • Proactive and good at noticing what needs doing, • Comfortable taking ownership of tasks and following them through, • Tech-confident and comfortable learning new systems, • Excellent at written English, • Warm and professional when communicating with customers, • Able to work independently, • Comfortable coordinating with different team members and suppliers, • Good at keeping track of lots of small moving pieces, • Happy working closely with a founder in a small business, • Confident reminding and chasing the founder when something is needed!, • Interested in improving systems rather than simply completing individual tasks Experience with CRM systems, email marketing, GoHighLevel, Zoho or Calendly would be an advantage, but experience with every platform is not required. Being organised, intelligent, proactive and willing to learn is more important to us. The role Part-time – approximately 2 days per week We envisage this being a hybrid role, with approximately one day per week working with us in Ealing and the remaining time working remotely. There may be an opportunity for the responsibilities and hours to grow over time. This is an opportunity to become an important part of a small business and gradually take ownership of more of its day-to-day organisation. To apply Please send us your CV together with a short introduction telling us: 1. Why this type of varied small-business role appeals to you, 2. Any experience you have with CRM systems, email marketing, automations or booking systems, 3. Your experience communicating with customers by email, 4. An example of something you have organised or improved without being specifically told how to do it, 5. How you keep yourself organised when managing lots of different tasks, 6. Your availability for part-time work and ability to work from Ealing approximately once per week We care much more about finding someone with the right attitude, initiative and organisational ability than finding someone with a long list of qualifications.

    Immediate start!
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  • Sales Consultant
    Sales Consultant
    29 days ago
    Full-time
    London

    We are a sauna design and install company seeking a dedicated Sales Interns. This role is ideal for someone passionate about sauna culture, with a regular home sauna practice, and capable of conversing in Finnish, Estonian, or Latvian to liaise with our suppliers. While Sales, Marketing and SEO skills are required, comprehensive training will be provided in these areas if needed. Key Responsibilities: • Develop, implement, and manage our sales strategy., • Create, edit, publish, and share engaging daily content, including original text, captivating photos, videos, and relevant news., • Monitor sales performance and user engagement metrics, offering insightful suggestions for content optimization., • Actively communicate with our followers, promptly respond to queries, and diligently monitor customer reviews., • Oversee the aesthetic and functional design of our social media accounts, including platform-specific elements like Facebook timeline covers and profile pictures., • Stay up-to-date with the latest technologies and emerging trends in social media, design tools, and applications., • Collaborate effectively with other teams to ensure consistent brand messaging and presence across all channels. Qualifications: • Familiarity with web design principles., • Strong analytical and multitasking capabilities., • A genuine passion for wellness, health, or the sauna industry is highly advantageous.

    Immediate start!
    No experience
    Easy apply
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