B2B Digital Marketing Executive
10 days ago
Durham
Central Employment are working in partnership with an award winning Technology solutions manufacturer, as they look to appoint a data driven and campaign led B2B Digital Marketing Executive, joining there in-house team. Hybrid working options (2 days in office), £DOE + benefits The role will support demand generation, brand visibility, and strategic growth initiatives by ensuring digital channels are effectively managed, data-driven, and aligned to business priorities. Key responsibilities • Own and manage the marketing technology stack, specifically CRM as a marketing automation platform and campaign development tool., • Build, execute, and optimise automated nurture journeys, lead scoring, and campaign workflows., • Ensure clean data management, reporting accuracy, and GDPR-compliant processes., • Work closely with Business Development to support lead handover, pipeline visibility, and campaign performance tracking., • Manage day-to-day website activity, including content updates, landing pages, and conversion optimisation., • Support the ongoing development of the website to improve user experience, SEO performance, and lead generation, while evolving it as a strategic platform that supports movement up the value chain and positions the brand as a global leader., • Analyse website and campaign performance, using insight to drive continuous improvement., • Work with internal stakeholders and external agencies to deliver enhancements and new functionality., • Plan, create, and publish content across key B2B social platforms, primarily LinkedIn., • Support brand awareness, thought leadership, and campaign amplification through paid and organic social activity., • Develop and maintain regular content calendars to provide visibility and alignment across the business., • Monitor engagement and performance, optimising content and targeting to improve reach and impact., • Support the development and execution of account-based marketing campaigns aligned to strategic target accounts., • Work closely with Business Development and product marketing executive to tailor messaging, content, and digital touchpoints., • Build multi-channel ABM journeys across web, email, and social to support account engagement and progression., • Track and report on account engagement, campaign effectiveness, and contribution to pipeline., • Produce regular performance reports covering digital channels, campaigns, and ABM activity., • Use data and insight to inform recommendations, improve ROI, and support decision-making. Essential • Experience in a B2B digital marketing role, circa 3 + yrs, • Strong understanding of marketing automation, CRM systems, specifically HubSpot., • Hands-on experience managing websites, (specifically WordPress) and digital campaigns., • Experience running or supporting social media activity in a B2B environment., • Analytical mindset with the ability to interpret data and translate insight into action., • Strong organisational skills and attention to detail.