Digital Marketing Executive
10 days ago
Crawley
As a Digital Marketing Executive in an award-winning digital marketing team, your work will play a key role in increasing the visibility, engagement and commercial performance of our events and digital products for brands such as Convenience Store and Forecourt Trader. Through delivering insight-led, multichannel campaigns, your contribution will help audiences discover, engage with and return to industry-leading content and experiences. Your ideas, attention to detail and use of data will help directly influence how effectively we grow our digital reach. What You’ll Be Doing • A-Z Marketing Campaigns: Apply best practice to plan and deliver market-leading digital marketing campaigns for our B2B events to drive audience growth, customer acquisition and revenue performance., • Email Marketing: Build and send engaging promotional emails. This will involve design, copywriting, data selection, sending email campaigns, tracking and reporting on performance., • Website Updates: Ensure our event websites are always up to date, on-brand, and looking their best., • Sales & Marketing Material: Produce visual, informative marketing assets (media kits, digital brochures etc.), • Web Analytics: Analyse website traffic and the effectiveness of marketing campaigns., • Social Media: Execute social media activities to build community and raise engagement across our events., • Lead Generation: Assist our commercial teams by providing them with qualified leads., • General Digital Support: Support the Senior Digital Marketing Manager across a broad range of marketing activities.What You’ll Need, • Experience in a marketing role within a fast-paced environment., • Familiarity with multichannel digital campaigns across email, social, web and paid media., • Working knowledge of digital marketing platforms, analytics and performance reporting., • Understanding of SEO principles and paid media fundamentals., • Ability to interpret data and use insights to support optimisation and decision-making., • Strong written communication skills with excellent attention to detail., • A collaborative approach and the ability to manage multiple priorities effectively., • Familiarity with marketing automation, CRM systems, CMS platforms or design tools is advantageous., • Experience in event marketing would be a huge advantage. Benefits & Initiatives, • 6.6 weeks of annual leave (pro-rata for part-time). The equivalent to 25 days plus standard England and Wales bank holidays for full-time colleagues, • One additional day holiday per year after 6 years’ service, up to a maximum 7.6 weeks of annual leave (pro-rata for part-time). The equivalent to 30 days plus standard England and Wales bank holidays for full-time colleagues, • A holiday purchase scheme, allowing employees to purchase up to 3 additional days of annual leave and spread the cost over up to 6 months, • An additional day of paid leave, a ‘MeDay’, allowing you the flexibility to celebrate a cultural or religious event or your birthday. It recognises that everyone’s background is unique and gives you the freedom to mark what matters to you., • One paid volunteering day per year to support a charity or community initiative of your choice, • Hybrid and agile working opportunities (role dependent), • Enhanced Pension Contributions, we offer employer pension contributions above the statutory minimum, • Life Assurance Scheme, • Group Income Protection, • Enhanced family-friendly leave pay entitlements, • Wellbeing benefits, including: A health care cash plan, Employee Assistance Programme, Virtual GP service and access to health & wellbeing resources and tools, • Equity, Diversity & Inclusion initiatives, supported by employee-led networks and proud to be a Disability Confident Committed employer, • Cycle to Work Scheme (subject to satisfactory completion of probationary period), • Electric Car Scheme (subject to satisfactory completion of probationary period)